Hip-Hop-Watches-Challenge
由专筑网李韧，王雪纯编译
概述
来自Desall.com的新产品设计竞赛：Binda团队和Desall邀请参赛者进行新系列手表Hip Hop Hero 4.0的设计，这是一款定制产品，有着简约的设计特征，适合人们的日常佩戴。
官方竞赛网页：https://bit.ly/HipHopChallenge
公司概述
始于1906年，引导潮流
Binda公司于1906年由InnocenteBinda创立，他是公司现任CEO Simone与 Marcello的祖父。一百多年来，Binda公司一直是手表市场的先驱，手表产业也是公司的核心业务，另外该公司还有珠宝与配件业务。
以下是该公司旗下的品牌：
Breil：手表与珠宝品牌，有着创新与独特的设计感，给人们带来美好的回忆。
Chronotech：在2012年推出。该品牌的产品设计独特，有着棱柱形玻璃，对于客户有着极大的吸引力，因此有着很大的市场。
Hip Hop：起源于80年代的独特手表，于2010年成功复潮。这种独特的产品有着特别的色彩与材质，其交互性与防水性能也很好。
Wyler Vetta：创建于1896年的历史品牌，象征着传统、优雅、高品质。该品牌的产品结合了古典主义和现代特征。
我们想要的是
Hip Hop品牌起源于1985年，该品牌在当时推出了第一款集成单片手表，其表带由芳香橡胶支座而成，这是80年代的象征。而现在，自从该品牌推出上一款产品已经过了10年，因此，现邀参赛者们针对全新的Hip Hop Hero 4.0系列进行产品设计，这款产品要求男女通用，其表带与表壳可以相互交换，同时突出品牌的特征。
设计要求
在设计中，请遵循以下准则：
产品类型：参赛者需要设计一款新手表，其表带与表盘可以拆卸互换，为男女通用的中性风格，通过产品来重新诠释Hip Hop Hero新概念。手表的每个部件都可以进行设计，其中包括：
表壳；
可调节表带；
表盘；
顶部；
腕部。
关于Hip Hop Hero系列手表的定制元素和概念设计，可以查看详细的材料附件。
尺寸：表壳厚度约为35至50毫米，满足中性的特征。如果需要表壳的尺寸的其他说明，可以查看材料附件。
形状：可以根据参赛者的概念特征而设计全新的手表。根据设计理念，可以自行改变手表的形态，但是必须充分考虑工业设计的可行性需求。
风格：参赛者的设计手表需要有特点，满足简约、使用、舒适等特点。手表应该适用于生活中的不同场合，例如工作或是聚会。这款手表男女通用，不宜太过女性化，满足不同的使用对象。手表的风格设计应该具体表达在设计过程之中。如果要了解更多的风格信息，可以在材料附件或是官方网站进行查看。
色彩：色彩是Hip Hop系列的特征，手表的设计颜色不同会带来不同的外观形态。在本次竞赛中，参赛者需要应用单色的表带，不需要在手表上设计平面图案。当然，你也可以进行不同的色彩组合，让不同的表带和表盘进行互换使用时，能够产生不同的效果。
材质：手表的外壳为塑料，可以拆卸互换的部分材料为硅胶，因此参赛者可以结合使用诸如工业废料等回收材料，以及生态材料，或者结合使用天然材料。参赛者所选用的材料尽量轻盈一些，这样能够符合整个品牌的风格特征，因此请勿使用金属材料。
标志：Hip Hop系列的标志应该体现在产品之中，因此参赛者可以自由地选择标志的位置与表达方式。除此之外，参赛者可以针对标志进行一些新设计，使其更加贴合整个手表的风格与理念。原有的标志信息可以在材料附件中查看。
价值观：依据Hip Hop的产品理念，手表是手腕上的“兴奋剂”，让人们的生活远离单调与循规蹈矩，给使用者带来轻松自由的感受。
目标群体：受众的年龄大约为25至45岁，主要对象为30至40岁。由于其独特的风格，该系列手表始终受到使用者的欢迎，因为这系列代表着自由的生活方式。这一类人群活泼乐观，并不会过于严肃，性格外向开朗。同样他们也会关注潮流，并且穿着也较为时尚。对于此类产品的消费者而言，手表等配件是能够很好表达自我个性的重要元素，表达了自己的独特特征与性格。另外，他们也较为喜欢快消产品，此类产品颜值高，但是价格亲民。
零售价：Hip Hop手表的零售价约为45至55欧元，以更加亲民的价格给人们带来最为时尚的感受。
提交成果：能够表达作品概念的图片，例如渲染图、文字描述、3D文件、CAD文件等等，如果有需要，也可以打包提交其他相关材料。
评价标准：评审团会根据以下标准进行评估：
美学(5/5)；
与品牌的关联(5/5)；
定制等级(4/5)；
与目标消费者的关联(4/5)；
技术适应性(4/5)；
语言：本次竞赛为全球竞赛，上传文件的官方语言为英语。
竞赛时间安排
上传阶段：2019年6月19日——2019年9月11日(1.59 PM UTC)
社区投票：2019年9月11日——2019年9月23日(1.59 PM UTC)
客户投票：2019年9月11日起
获奖者公布：2019年9月底
其他截止日期
概念修正：2019年7月19日(1.59 PM UTC)
隐藏选项截止：2019年7月30日(1.59 PM UTC)
二次修改：如果参赛者对于设计项目需要进行修正，那么首先要先上传设计方案，其中包括项目的描述，并且将其保存为草稿，然后通过电子邮件或是联系人信息发送修正申请。概念修正非强制性，这只是参赛者的权益，这并非参赛的硬性条件，也与最终的评审无关。
“隐藏选项”截止日期：提交作品设置为“隐藏”的截止日期。（详见FAQ）
参赛资格与作品提交
参赛者需要满18周岁，不限制国籍，设计师与创意人士均可免费参赛。参赛者可以提交一或多个项目，但是，只有发送至www.desall.com网站中“Hip Hop手表挑战”栏目的项目才有效。
奖励
第一名：5000欧元
获奖者由赞助商选择，最终会结合考虑创意性、可行性、项目贴合性等等。
选择权限
在选择权限期间，赞助商会在参赛者中选择提供额外的赞助，为非获奖方案购买3000欧元的项目经济开发许可。
更多相关信息，可以登录网站并且从上传页面查看“竞赛简章”。任何与竞赛的相关问题，可以点击“提问”或是通过电子邮件contest@desall.com进行咨询。
Summary
New product design contest on Desall.com: Binda group and Desall invite you to design the new watch Hip Hop Hero 4.0, a customisable product with a minimal and distinctive design, suitable for every moment of your daily life.
Official contest page: https://bit.ly/HipHopChallenge
Company Description
DESIGNING EMOTIONS SINCE 1906
The Binda Company was founded in 1906 by InnocenteBinda, grandfather of Simone and Marcello, current CEOs of the family company. For over 100 years, Binda has been one of the major players in the watch market, still the core business of the company, complemented by jewelry and accessories.
Among the brands owned by the Company:
Breil, watches and jewelry brand, characterised by innovative and iconic products, accompanied by a greatly memorable communication.
Chronotech became part of the Group portfolio in 2012. A brand that has dominated the scene on the market for the last years thanks to the unique aesthetics of its products, its prismatic glass, its glamour and greatly aspirational positioning for its target.
Hip Hop, iconic watch of the 80s that was revived in 2010 with equal success. A unique product for its design features, its range of colours and the use of innovative materials, for its interchangeability and waterproofness.
Wyler Vetta, historical brand that since 1896 has been synonym with tradition, elegance and high quality; a brand that combines classicism and refinement with a touch of modernity and originality.
What we are looking for
Established in 1985, Hip Hop introduced the first single-piece watch with the case integrated in the strap, made of scented rubber, which became a symbol of the 80s. Now, at 10 years since its last restyling, Hip Hop invites the international community to design the new iconic watch Hip Hop Hero 4.0, able to represent the distinctive traits and the unmistakable character of the brand, through a unisex product with interchangeable strap and case.
Guidelines
For the correct realisation of your proposals, keep into consideration the following guidelines:
Product typology: you are invited to design a new watch with handles with interchangeable strap and case, with a unisex style, redesigning and entirely reinterpreting the concept of the Hip Hop Hero watch with a new iconic product. The watch may be redesigned in every part and element, including:
Case
Adjustable strap and closure
Dial
Crown
Hands
For more information on the customisable elements and on the concept of interchangeable strap watch Hip Hop Hero, you are invited to take a look at the drawing attached in the Material files.
Size: the case of the watch shall be roughly35 to 40mm large, to meet the requirements of a unisex product. For further indications on the case size and on the other elements, take a look at the document attached in the Material files.
Shapes: you are free to suggest the shapes that most suite your project idea for the new iconic watch, preferring rounded and minimal shapes. At your discretion, you may also change the current rounded shape of the case, always keeping in mind the feasibility requirements for the industrial production processes.
Style: your watch shall have a distinctive style, summarised in a carefully designedproduct, minimal, practical and comfortable to wear. The watch shall be suitable for every moment, from the office to a cocktail with friends. A unisex product, able to distance itself from the feminine character of the current version, in order to address a broader audience. The style shall fully reflect the target it addresses, as further specified in the Targetparagraph. For more information on the style, we invite you to take a look at the Brand book attached in the Material files and to the Hip Hop Watches website.
Colours:the colour is a founding aspect of the Hip Hop character, accordingly your watch may be available in a wide range of different colours, to create a different look for every day. For the purpose of the contest, you are invited to suggest a single-colour and solid-colourstrap, avoiding the use of graphics printed on the watch. You may also explore different combinations of colours playing with the interchangeability between the case, that may have different colours, and the strap.
Materials: the case of your watch will be realised with plastic materials. The interchangeablestrap shall be mainly made of silicon, with the possibility to combine it or associate it to other recycled materials, materials deriving from industrial waste (for plastic materials with properties similar to plastics or rubber), ecological or natural materials. In order to fully represent the style of the brand, the materials you choose shall convey a feeling of lightness. Metallic materials are not allowed.
Logo: the Hip Hop logo shall be visible inside your product. At your discretion you may choose how to represent and position the logo (for example on the dial, on the strap, etc.). Besides, you may make some changes to the logo to make it further match your style and project idea. The logo is provided in the Material files.
Values to convey: in line with the Hip Hop philosophy, your watch is expected to be the antidote on your wrist to conformism and to a too monotonous style, and add a funny and carefree touch to our lives.
Target: women and men aged between 25 and 45 years, with a focus on the 30-40 years group. Thanks to its Hip Hop style, the watch has always been appreciated by a wide range of consumers, all sharing the same care free lifestyle. Lively and positive people, that do not take themselves too seriously, slightly over the top, extrovert. These people are particularly concerned with style and trends, without being obsessed, reflecting this attitude also on the way they dress. For the Hip Hop consumer, the accessory becomes that element for self-expression, aimed at highlighting one’s very uniqueness and eclectic style. The Hip Hop consumer prefers cheap & chic products and brands, with premium image but a democratic price.
Retail price: the retail price of the new iconic Hip Hop watch will range between 45 and 55 Eur (for premium versions), offering an easy fashion product at a democratic price.
Deliverables: upload all the images that better present your projects (rendering, descriptions, 3D files, CAD files, etc.) and, if necessary, remember that you can also attach a .ZIP archive containing extra materials.
Evaluation criteria: in the evaluation of your submissions the Hip Hop team of Binda will take into account the following criteria:
Aesthetics (5/5)
Compliance with the brand (5/5)
Degree of customisation (4/5)
Compliance with the target consumer (4/5)
Technical feasibility (4/5)
Language: since we are an international Community, all texts provided with your uploads (abstract, description, tags, etc.) should be written in English.
Contest timeline
Upload phase: 19th June 2019 – 11th September 2019 (1.59 PM UTC)
Community Vote: from 11th September 2019 – 23rd September 2019 (1.59 PM UTC)
Client Vote: from 11th September 2019
Winner announcement:approximately before the end of November 2019
Optional deadlines
Concept revision: 19th July 2019 (1.59 PM UTC)
End of hidden option: 30th July 2019 (1.59 PM UTC)
Concept revision: deadline for requiring an optional revision of your project by the Desall team. In order to request a revision, upload your project, include the description project and save it as draft (SAVE DRAFT) from the upload page and send your request to the Desall Team via e-mail or through the contact form. The revision is NOT mandatory: it serves only as a further opportunity for the participants but does not constitute a condition for participation, nor does it constitute any advantage in the final evaluation.
End of “hidden option”: deadline for setting the design privacy of your submissions to “hidden” (cf. FAQ)
Eligibility and submission
Participation is free of charge and open to designers and creative talents of any nationality aged 18 years or older. Participants can present one or more projects, but only the projects published on the www.desall.com web site, via the upload page related to “Hip Hop Watches Challenge” will be accepted.
Award
1°: €5000
The selection of the winner by the Sponsor will be the result of an unquestionable evaluation and it will take into account originality, feasibility and consistency with the brief presented.
Option right
For the duration of the option right, the Sponsor offers an extra chance to all participants setting a fee of Euro 3,000.00= (three-thousand/00) for the purchase of the license for the economical exploitation of the projects not-acknowledged as the winning proposals.
For more info, please login and read the Contest Agreement from the upload page. For questions about the brief please use the “Have a question” button or write to contest@desall.com.
来源：本文由Desall提供稿件，所有著作权归属Desall所有。
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