国际知名网络平台SoundCloud的新总部由前柏林墙附近的一家啤酒厂建筑改建而成，占地面积约4,000平方米，共三层。该建筑群将成为这个最前端的网上音乐交流平台所有180位员工的一站式办公室。预见到SoundCould的快速发展趋势，宽敞的办公区最多可容纳350张办公桌。

The new headquarters of internationally renowned online platform SoundCloud cover three levels and approx. 4,000 square metres of an old brewery building close to the former Berlin Wall. The complex, designed to serve as a future incubator for up-and-coming start-ups, will becomethe one-stop office for all 180 Berlin employees of the foremost hub for musical exchange on the net. Anticipating future expansion of the rapidlygrowing SoundCloud platform, the spacious offices could potentially accommodate up to 350 desks.





为了塑造符合SoundCloud形象的特色总部，打造一个与公司新颖商业和工作模式相匹配的建筑构架，SoundCloud要求KINZO将新总部设计成激发创造力的空间。新总部成为柏林办公室设计的新灯塔，展现了SoundCloud富有活力的企业形象，并在未来与企业一同发展。

To provide the company and its new HQ with a matching spatial identity and the right architectural framework for the platform’s novel businessand working structures, SoundCloud asked KINZO to turn its new hub into a space that exudes and encourages innovation and creativity. The platform envisaged a welcome beacon in Berlin’s office landscape that both shapes the company and evolves with SoundCloud over the years.





在上述背景下，KINZO的设计重新定义了办公室设计的传统规律，让SoundCloud新总部成为虚拟社区的真实反映。KINZO在保持原啤酒厂工业设计感的同时创造了别具一格的空间结构，与这样一个欣欣向荣的年轻企业完美契合。

Against this background, KINZO’s conversion redefines the rules of office design with its tangible reflection of a virtual community.While KINZO’s design interventions retain the former factory’s industrial charm, they also emphasize the location’s characteristics to create justthe right space for such a young and expanding business.





从开放式工作空间、咖啡—会面—接待区到各种主题房间，新总部大楼的每个角落都可灵活使用，鼓励员工进行创意交流。不同的设施提供了从共同探讨到独自思考的空间；忙碌的公共空间到惬意的生活空间一应俱全。

From open work spaces and café-meets-reception area to various themed rooms – each space at the new SoundCloud HQ promotes flexible use scenarios and the platform’s ingrained culture of constant creative exchange. Thanks to subtle accents and interventions, introduced according toneed, the mood shifts from urban exchange to private retreat, from bustling public space to cosy living room.





KINZO决定保留外露的砖砌体和屋顶构造，以保留工业感和啤酒厂的原始吸引力。为了着重打造美学效果，所有技术设施都是外露的。蛇形般横卧在裸露表面的设施实现了装饰性和功能性的双重效果，同时让新旧结构和谐地融为一体。对原结构做出的仅有改变是连接最下面两层的中庭和楼梯，现在这里是SoundCloud的交流中枢。该中心的使用十分灵活，其空间和装置可根据具体需要进行改变，成为接待室、酒吧、影院、小组讨论室等。

同时，SoundCloud的核心灵魂“声音”成为贯穿KINZO设计始终的理念。声音是打造空间的重要元素，也是容易被忽略的元素。然而对于SoundCloud来说，声音有着极其重要的功能性，是工作的全部内容，也是品牌的象征，因此声音便天然地成为KINZO设计的首要考虑点。

In order to preserve the location’s factory feel, KINZO decided to retain the brewery’s raw appeal, leaving the building’s original brickwork and ceiling details exposed. Underscoring this aesthetic, all technical installations are clearly on display, snaking across the naked surfaces in anornamental meets-functional pattern that juxtaposes old and new.

The only substantial alteration to the structure’s original architecture can be found between the two lower-most levels: Here, a two-storey atriumand staircase now serves as the main hub of communication for the new SoundCloud universe. Versatile to the core, both space and fittings can adapt according to requirement – thanks to the flexible architecture, potential uses range from reception and bar to cinema, panel discussion andbeyond.

At the same time – and in line with the platform’s ultimate aim – sound (or acoustics) remain the red thread of KINZO’s overall design concept.A vital and oft-neglected aspect of any space, due to its functional, work-related and identity-defining significance, sound naturally takes pride of place in all SoundCloud-related considerations.



















KINZO创新、趣味地使用这些声效材料，除了发挥其本身的声音效果之外，还为它们赋予了新的功能和意义：它们也许是特别设计的吊灯覆层；也许是抽象的声波；也许是公共空间天花板下的灯光扩散器。总之，KONZO喜欢让所有材料拥有双重功能。

Here, KINZO once again experiments with further and playful uses to make the most of acoustic materials beyond their sound-optimizing properties. Imbued with new life and meaning, they might resurface as cladding for the specially designed drop lights (“Krautleuchten”) or as abstracted soundwaves and light diffusors nesting underneath the ceilings of shared spaces. After all, KINZO likes to give all material dual starring roles.





KINZO的整体设计与SoundCloud新总部形象完美契合，将一个啤酒工厂变成了以声音为主线的凝聚空间。建筑师以设计为媒介让这个蓬勃发展的新兴企业展现了未来发展和变革的无限潜在力。

In this spirit, KINZO stays true to its holistic design approach with the SoundCloud HQ conversion and turns a heterogeneous use structure into asound and cohesive concept. Drawing on their shared Berlin roots, the architects managed to supply the thriving start-up with just the right architectural foundations for future growth and revolution.

















About KINZO:

“We create design in space” – this is the design credo of the trio of architects Karim El-Ishmawi, Martin Jacobs and Chris Middleton who have been working at the interface of design, interior design and architecture since 2004. Their projects are characterised by contextual curiosity anda holistic approach to design: the strategic and functional requirements as well as the unique identity of each client are analysed down to the verylast detail and translated into design elements with their inimitable signature style. KINZO’s clients include international companies like adidas,Ernst & Young, Samsung, Erste Group, Tishman Speyer and Deutsche Telekom.

TEAM KINZORESPONSIBLE PARTNER: Karim El-Ishmawi, Martin Jacobs,PROJECT LEADER: Timo NergerCOOPERATION: Manfred Kaiser, Laura Liberal, Stefanie Pesel, Ina Podzimek, David Schrumm, Susanne Trumpf, Nora Zimmermann

CLIENT & CONSTRUCTION COMPANIES (IN ALPHABETIC ORDER)CLIENT: SoundCloud (Project leader: Kelly Robinson)SPECIALIST PLANNERS: Akustikbüro Rahe & Kraft GmbH (room acoustics), Dinnebier + Blieske (lightningdesign), H?fner Ingenieure GmbH (HCAC - heating, ventilation, air conditioning)COMPONENTS: Daniel Peters M?belbau, Delafair GmbH, kubix Gesellschaft für Entwicklung und Produktiontempor?rer Bauten mbH, Zimmerservice Scheuerling + Neumann GbRBUILDING EQUIPMENT: Cofely Deutschland GmbH (air-condition technology), Elektrotechnik Elaro GmbH

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via:gooood.hk