时间: 10月22日 周六 16:00-18:00
　　地点: 上海 黄浦区 花园港路200号 上海当代艺术博物馆
　　费用: 免费
　　类型: 讲座
　　主办方: 上海当代艺术博物馆PSA

　　活动详情

　　设计新时代与意大利制造
　　The New Design Era And The Made In Italy

　　主讲嘉宾: 朱里奥•卡贝里尼
　　Guest speaker: Giulio Cappellini

　　2016.10.22 星期六 16:00-18:00
　　16:00-18:00, Saturday 22 October 2016

　　上海当代艺术博物馆 三楼小剧场
　　3F Theater, Power Station of Art

　　语言：意大利语(中文口译)
　　Language: Italian (Chinese interpretation)

　　本场讲座免费，无需预约，请提前15分钟入场。
　　This lecture is admission free and no reservation required. Please arrive 15 minutes in advance.

　　【关于讲座】
　　只有持续推出高质量的产品才能维护“意大利制造”这个金字招牌。
　　无论产品是由意大利设计师还是由外国设计师设计，最重要的一直是产品的品质，它是技术、研究和手工工艺的融合。在过去几十年中，一个品牌所能体现的内涵已经发生了根本性变化，我们必须意识到：生产和沟通密不可分。如今的市场面向全球，面向全世界，我们生产的产品要既能在伦敦销售，又在上海受到欢迎。同时还有非常重要的一点是，设计者应在生产阶段就将销售地的文化色彩和内涵考虑进去。好的沟通需要传递有效的信息和强有力的情绪，通过产品为最终的消费者营造某种梦幻的想象。

　　【About the lecture】
　　Made in Italy can only be supported by delivering high-quality products.
　　It doesn’t matter if the project has been designed by an Italian or foreign designer, the most important aspect is the quality of the object, which comes out as a result of blending technology, research and artisanal craftsmanship. The very essence of branding has radically changed in the last decades, and we must be aware that production and communication are now closely intertwined, since the market today is the whole world, and we need to make objects that can be sold in London as well as in Shanghai. At the same time it is fundamental that design always keep into consideration colors and textures of local cultures. Communication needs to send out strong messages and emotions that can make the final consumer dream.

　　【关于嘉宾】
　　朱里奥•卡贝里尼(Giulio Cappellini)1954年出生于米兰，1979年建筑学毕业后前往米兰博科尼(Bocconi)大学企业领导学院深造，同年进入卡贝里尼有限责任公司担任职务，先是负责形象设计，后负责企业管理。
　　朱里奥•卡贝里尼作为艺术指导，亲自监督卡贝里尼品牌的所有产品及形象设计，有时也以设计师的身份参与工作，该品牌的不少产品均被主流的当代艺术博物馆作为永久展品进行收藏。朱里奥在设计史相关文章的编辑上与意见领袖有过合作。近期，他更是被《时代周刊》选为全球十大时尚设计趋势领导者之一，无愧于意大利设计全球杰出大使的称号。
　　朱里奥•卡贝里尼担任马兰戈尼设计学院的艺术指导，并以相同身份为浴室装修领域先锋企业弗拉米尼亚(Flaminia)陶瓷公司设计过产品，也为阿卡塔拉(Alcantara)公司开发过一个工业和室内设计方面的创新性项目。值得一提的是，朱里奥还是不少国际知名设计及建筑学院的客座教授，组织过多次展览与活动，其中包括在米兰的超级工作室(Superstudiopiù)大街举办的“临时设计博物馆”。此外，他在奥可斯(Oikos)和托德斯(Tod’s)的特设项目中担任项目总监，与来自世界各地的许多设计师进行了合作。最具国际权威的设计杂志也对朱里奥•卡贝里尼的事迹进行了刊文报道。

　　【About the speaker】
　　Giulio Cappellini was born in Milan in 1954. In 1979 he obtained a degree in architecture and then went on to attend the Bocconi University School of Business Management in Milan. In 1979 he joined Cappellini S.p.A., where he initially focused on its corporate image before taking over the company’s management.
　　Giulio Cappellini personally handles the image and products of the Cappellini brand, not only in his role as Art Director but also as a designer. Many Cappellini products can be found in the permanent collections of the most important contemporary art museums. He also collaborates with opinion leaders in compiling various texts on the history of design. He was recently selected by Time magazine as one of the ten global trendsetters in the field of fashion and design and as ambassador of excellence of Italian design worldwide.
　　Giulio Cappellini is also Art Director for the Istituto Marangoni Design School and the Company Ceramica Flaminia, a market leader for bathroom furnishings, some of whose products he has designed too and Alcantara with which he is developing an innovative industrial and interior design project. He lectures as a visiting professor in many faculties of design and architecture throughout the world and organizes exhibitions and events, comprising the “Temporary Museum for Design” at the Superstudio Più in Milan. He also collaborates as project manager with Oikos and Tod’s on special projects with the involvement of several designers coming from all over the world. The most authoritative international design magazines have written about him.