A NEW IMAGE FOR PINOCCHIO

由专筑网缕夕，李韧编译

提交日期：2018年6月20日
注册日期：2018年6月17日
语言：英语
位置：概念
奖励：请参阅下面的细节
类型：开放型

COmpetitions for DEsigners （简称CODE）和国家基金会Carlo Collodi推出“匹诺曹的新形象”平面设计竞赛，目的是重新诠释世界著名的卡通人物形象。获奖作品除了有机会成为基金会全新的官方标志外，官方组委会还将奖励10000欧元的现金奖励。 获奖者将由Seymour Chwast、Art Spiegelman、Silvano Campeggi和Jean Jullien组成的国际知名评委会共同选出。

笑脸、木鼻子和尖帽子，曾经这些都是匹诺曹的标志，这些元素让人对这个世界上最著名的木偶形象的印象更加深刻。毫无疑问，《木偶奇遇记》是匹诺曹的诞生巨作，那个梦想成为“真正的男孩”的木偶，是过去两个世纪风靡全球。

木偶匹诺曹的形象已经在复古素描、迪士尼经典作品和各种视觉表现中得到体现。当然，他是国际文学遗产中最受欢迎和最具代表性的人物。

数百年来，许多艺术家都绘制他们内心的“匹诺曹”形象，国家基金会Carlo Collodi从中选取了最具代表性的作品，作为“匹诺曹”的官方形象。意大利研究所致力于在世界范围内保护和传承这个广为流传的美丽故事，它是童话故事中的经典之作。

红色夹克、白色贝雷帽、短裤和绿色长裤以及长长的鼻子，这是对Attilio Mussino的第一印象。 50多年来，国家基金会 Carlo Collodi一直使用它作为“匹诺曹”的形象标志，这种表达手法与Enrico Mazzanti提出的版本一致，他是1883年“匹诺曹”第一版本的插图画家。随着时间推移，视觉语言也有所发展，但这种形象多年来一直没有改变。

然而新时代的孩子需要新的卡通形象。 因此，Carlo Collodi基金会与Collodi Capitale Eueopea dell'Infanzia（Collodi欧洲儿童之都）合作，向世界征集“匹诺曹的新形象”设计方案。 这是一场重大的竞赛，需要参赛者表达对匹诺曹的全新诠释，获奖作品也将有机会成为基金会的官方标志。

通过这次比赛，平面设计师和创意人士将有机会为世界经典之作“匹诺曹”设计全新的官方形象。 让匹诺曹以全新的面貌展示在数百万儿童面前，随着时间的流逝，全新的形象将会取代原有的固有观念，但同时保留二者的特质，让匹诺曹在未来的世界中更受欢迎。


奖励

- 第一名奖金5000欧元+官方标志
- 第二名奖金2000欧元
- 第三名奖金1000欧元
- 4名金奖提名，每名500欧元
- 10名荣誉提名
- 30名入围参赛者


时间安排

提前注册开始时间：2018年3月26日
提前注册结束时间：2018年4月22日（格林威治标准时间23：59）
正式注册开始时间：2018年4月23日
正式注册结束时间：2018年5月20日（格林威治标准时间23：59）
最迟注册时间：2018年5月21日
最迟注册时间：2018年6月17日（格林威治标准时间23：59）
材料提交截止时间：2018年6月20日（格林威治标准时间中午12：00）

竞赛网站：http://www.competitionsfordesigners.com/

Submission: June 20, 2018
Registration:  June 17, 2018
Language: English
Location: Concept
Prizes: Please see details below
Type: Open

CODE – COmpetitions for DEsigners- and Fondazione Nazionale Carlo Collodi launch “A new image for Pinocchio”, a graphic design competition aiming to re-shape the most famous puppet in the world. Besides the realization of the new official logo for the Foundation, the contest is going to award €10,000 in cash prizes. The winners will be selected by an internationally-renowned jury featuring Seymour Chwast, Art Spiegelman, Silvano Campeggi and Jean Jullien.
Smiling face, wooden nose and a pointed hat. They are a few traits, yet they manage to evoke the image of the most renowned puppet in the world. Without any doubt, Pinocchio, the wooden marionette destined to become a “real boy” is one of the fictional characters that has been mostly influencing culture and international imaginary over the last two centuries.

The wooden marionette Pinocchio has been represented in vintage sketches, Disney’s classics and various visual representations. For sure, he is one of the most popular and represented characters of the literary international heritage.
There are many and extraordinary “Pinocchios” which have been drawn by the hand of artists over the centuries. However, one of them can boast an official status primacy. This is the representation adopted by the Foundation Fondazione Nazionale Carlo Collodi. It is the Italian Institute aiming at guarding and nurturing in the world the beauty of a story, which has been fascinating adults and children of all generations.

Red jacked, white soft bread hat, short and green trousers and a long pointed nose: this is the interpretation by Attilio Mussino. For more than 50 years, Fondazione Nazionale Carlo Collodi has been using it. This representation is consistent with the version proposed by Enrico Mazzanti. He was the illustrator of the first volume edition of Pinocchio in 1883. Such image hasn’t changed over the years, despite time has passed and trends and visual languages have evolved.
Today’s children are not yesterday’s children. For this reason, in conjunction with the project “Collodi Capitale Eueopea dell’Infanzia (Collodi European Childhood Capital), the Foundation Carlo Collodi is pleased to present to the world “A New Image for Pinocchio”. This is a momentous competition aimed at creating a new visual interpretation of the magical puppet, redefining the official logo of the Foundation that represents the wooden marionette.

Thanks to this competition, graphic designers and creative talents will have the unique opportunity to create what will be the official image of Pinocchio- actual world heritage- over the next years. By doing so, they will enter into the dreams and imagination of millions of children. They will update this character according to young generations’ sensitivity while conserving the unique traits, which have always made him one of the most beloved and popular characters of all times.

PRIZES
– 1 st PRIZE  5.000€+ OFFICIAL LOGO
– 2nd PRIZE  2.000€
– 3 rd PRIZE  1.000€
– 4 GOLD MENTIONS 500€each
– 10 HONORABLE MENTIONS
– 30 FINALISTS

CALENDAR
26/03/2018 – “Early bird” registrations – start
22/04/2018 (h 23.59 GMT) – “Early bird” registrations – end
23/04/2018 – “Standard” registrations – start
20/05/2018 (h 23.59 GMT) – “Standard” registrations – end
21/05/2018 – “Late” registrations – start
17/06/2018 (h 23.59 GMT) – “Late” registrations – end
20/06/2018 (h 12.00 – midday – GMT) – Material’s submission deadline

competition’s website: http://www.competitionsfordesigners.com/


出处：本文译自competitions.archi/，转载请注明出处。