AE1 is a concept industrial design and product design project created and shared by Jun Semin on his Behance profile. The beauty of this project in my opinion, lies on the pursue of a classic and premium look resulting on a super clean product. It brings a lot of references in terms of style and aesthetics from Leica, as you can see from the images below. Jun even uses that as reference during his design process.
Jun Semin是来自韩国汉城的一个工业设计师,他的设计作品重在“理念”和“故事”,具有简单性和排他性,甚至尽量减少传统的商业设计元素的使用。通过倾听用户的故事和从他们的经验中提取设计逻辑是其至关重要的设计思路,当设计一个有趣的新产品,他不仅给你提供了一个逻辑清晰、思路合理的设计成果,而这个设计成果同时也成为其中最引人注目的对象。
Jun Semin is an industrial designer from Seoul, South Korea. His design work is a think tank wrapped in the “Idea” & “Story” with the simplicity and exclusivity as well as humor not seen in the conventional commercial design elements. Listening to user's story and learning from their experience is crucial that when designing a new product – not to mention that it’s very interesting and fun. Not only he provides you with a logical, reasonable and systematic approach, it also brings you the most eye-catching objects.
AE1 have created the look of a hand-made premium film camera. The detailed finish and smooth lines look great with the interior decoration of every car. Classic black and mystic colors satisfy the sophisticated tastes of urban car drivers.