© Leandro Fuenzalida

了解你的客户：45岁以下建筑师的3个基本特征
Know Your Clients: 3 Essential Characteristics of Architects who are 45 and under

由专筑网李韧，蒋晖编译

如果你想要了解45岁以下建筑师的兴趣爱好、设计灵感、日常行为，可以仔细阅读Bjarke Ingels的Instagram，在其中你可以学到很多意想不到的知识，如果你担心没有时间进行浏览，那么贴心的小编为你将各个要点一一总结了出来。

许多当代年轻建筑师都有着以下常见特点：

许多年轻建筑师都十分活跃，他们喜欢跑步或远足，他们热爱低碳出行，并且也有着自己的兴趣爱好，这些爱好并非都与建筑相关。另外，他们还热爱科技，这在一定程度上提升了他们的生活质量，同时也提升了工作效率。而且，年轻建筑师都喜欢旅行，并且旅行的途中至少会去参观某一个知名的建筑，而本次的参观也许就能成为他们下一个项目的设计灵感。但是他们所关注的并非只有建筑，在社交平台，这些年轻建筑师也会PO出许多网红艺术作品，也许在某天，这些独特的涂鸦墙就出现在了他们的设计作品之中。在他们的世界里，充斥着各种设计小物，这些小物都具有各自的情感特征，同时也能够激发新的创作灵感。建筑师的灵感无穷无尽，他们在设计作品的同时也与大众分享理念。Apple、Rotring、Lamy、Muji、Moleskine是他们最具认同感的品牌。

当说到自己的作品时，他们会变得眉飞色舞，他们不仅对于已完成的作品十分感兴趣，同时也特别关注其设计与建造过程。他们时常会分享一些现场图片，给大众透露一点项目信息。如果有知名摄影师对其作品进行了拍摄，那么公众便也能够更多地了解到这个项目的理念、材质、周边环境，以及项目完成度。

年轻的建筑师都十分了解，如果没有好的合作团队，那么基本不可能完成一座优秀的项目。这些大师工作室常常以主要负责人的名字、姓氏的字母来组合命名。例如BIG建筑事务所的名称就来源于团队主要成员，当然他们的团队中还有许多能力不凡的人。

在Bjarke Ingels 42岁的时候，他已经能够为专业人士提供从事国际事业及创立公司等问题的参考，同时当Bjarke Ingels 了解到我们现在所从事的是正在破坏自然坏境的行为时，他提出了可以改进的方式。他的这种意识是将我们这一代人与全球化的可持续发展相联系，具有前瞻性与长久性。

为了节约时间，小编为你总结了年轻建筑师的三个主要行为，这也许对你的职业生涯有帮助哦。

1、意识

“我想要完成哪些目标？这个项目会对社会造成什么样的影响？”

环境因素对于一个项目来说，其重要程度并不亚于团队合作。当建筑师在进行项目设计时，一般都会尽量地降低对环境的影响，并充分考虑项目的碳排放量，以及建筑材料的可持续性。

建筑师职业生涯成功与否并不取决于他们能取得多少经济效益，而是取决于其项目对于社会的影响力。在过去，如果建筑师受到尊重的原因是由于其接触的建筑作品，那么在当今社会，人们也许对于建筑给社会带来的变革更感兴趣。

2、窍门

“这是什么材料？要花多少钱？”

许多年轻建筑师的职业生涯初期，常常参与一些小型项目的设计，并且负责施工图的绘制。这让他们积累了许多实际经验，能够了解各项材料的应用方式，并结合到以后的项目之中。但是，仍然有许多年轻建筑师缺乏这些经验，他们对于材料的概念仍然有些模糊。

当他们进行材料的选择时，他们会参考网络平台发表的相关项目。如果运气好的话，他们能够直接找到类似的项目进行参考，并且采用其中的技术与策略，同时也让材料的选择更具适应性。另外，年轻建筑师也偏爱低成本材料，因为这些材料能够快速地进行组装，同时不需要过多技巧，因为这样会增加项目成本。

3、创新

“如果我将这个体量换个方向，或者安装时将其倒置，那么会变成什么样的状态？能够达到预期的项目效果吗？”

年轻建筑师都希望努力让自己的作品脱颖而出，因此创新就成为了必需品，但此时谈论的并不是技术创新，他们常常会重新构思建筑类型，从而以较低的造价提升建筑空间性能。

对于这些建筑师来说，创新并非只有高成本材料才能实现，而是应该重新考虑传统的标准或模式。他们不断激发材质与空间的潜力，将其各项潜在能力发挥得淋漓尽致，因此他们甚至会将立面墙体材料运用在地面上。为了激发实验创新精神，许多材料供应商会尽可能多地提供自己产品的相关信息，让建筑师进行更多地了解，这样才能够探索出更加适宜的建筑策略。

技术人员同样必须了解产品的每个方面，例如该产品有哪些样式与尺寸？产品是否具有灵活性？甚至要了解到如果将室内的建材运用在室外空间，会产生什么样的后果。

If you want to understand the interests, aspirations and behaviors of architects that are 45-and-under, just perusing Bjarke Ingels' Instagram is an interesting and highly educational exercise… don’t worry, we already did the job for you.
It’s easy to see some of the most common traits of a young, contemporary architect:
Many are active and into sports like running or hiking, they love to get around on their bike and they have a hobby they are passionate about (hey, not everything is about architecture). They use—and love—technology to the extent that it facilitates their lives and increases their performance at work. They love to travel, and when they do, the destination must have at least one architectural project that will serve as a reference in their work—not to mention as a super-likable Instagram post. But they aren’t just on the lookout for buildings; anything artistic or cultural that moves or inspires them can merit a space on their social media accounts. A graffitied wall may one day spark the next architectural masterpiece. The world (their world) is full of design objects and everyday things that can generate emotional links and provoke new ideas. And it doesn’t stop with inspiration; the design objects they cherish for getting work done also become staples of the content they share. Apple, Rotring, Lamy, Muji, Moleskine are some of the brands that they identify with.
When it comes to sharing their work, they are not only interested in the finished project, but also in the design and construction processes. Photos from site visits are a must since they generate intrigue and allow the public to get a sneak peek into the unfinished work. Once the professional photographer comes through, the architect’s followers already have a pretty good idea of the project, its materials and ambient qualities.
Young architects are also very aware that the work they do would not be possible without a tremendously talented team of other architects and non-architects alike. They’ve moved on from naming firms after themselves in a first name, last name fashion and now take on monikers or made-up groupings of letters that one might associate more with a rock band than an architect. In the case of our current subject, BIG as a name serves to suggest that Bjarke’s GROUP has a Captain (Bjarke himself), but there are many diverse and powerful additions to the group.
At the age of 42, Bjarke Ingels has become a reference to professionals who want international careers and who want to work for their own firms, while understanding our current role in the destruction of the earth and proposing ways to make it better. It’s a kind of consciousness that ties this generation and their projects inextricably to a global, sustainable mindset.

To save you some time doing exhaustive market analysis, we’ve rounded up three key behavioral aspects that will help you understand and reach young architects.

1. CONSCIOUSNESS:
“What am I trying to accomplish here? What is the social impact of this project?”
Together with the importance given to teamwork, a fundamental part of these architects’ discourse is the environment. When they design they try to minimize the environmental impact of their projects and they are tuned into the carbon footprint of their projects and the production processes of the materials they will use.
The success of their career isn’t measured by the economic growth their office can achieve, but by the social impact generated by their projects. If, in the past, architects became respected and well-known by building architectural masterpieces, today architects are more interested in constructing social change through architecture.

2. KNOW-HOW:
“What type of material is this and how much is it going to cost?”
Many young offices begin with small-scale projects that allow them to be in charge of the construction phase. This allows them to precisely select materials and be involved in the project until the day the building is handed over to client. Nevertheless, it’s possible and probable that some young architects still don’t have enough experience or know-how when it comes to being aware of what kinds of materials are out there, available for them to use.
When they select materials, they are inspired by the projects they admired when they saw them published on ArchDaily. If they are lucky, within this same project publication they will be able to easily locate the technical information and application standards they are looking for, making the material selection process much more informed and adequate. Also, there is a strong preference for low-cost materials that can be easily and quickly installed without highly skilled labor that ultimately pushes up the cost of the project.

3. INNOVATION:
“What happens if I turn this product around and I install it the “wrong” way in order to achieve the look and feel desired in the project?”
Young architects will do everything to make their work stand out from the work of others. Innovation is a fundamental concept, but we’re not talking about innovation associated with costly technology. The innovation they are interested in is the kind that harnesses ingenuity and creativity and allows for a high-impact design at a low cost.
For these architects, innovation is not achieved using high-cost materials; it’s done by rethinking conventional or standard products. They strive to see beyond a material’s known potential, adjusting it and pushing its limits until they decide to use facade panels on the floor. To kindle this experimental and creative spirit, material providers can support the specification and selection process by providing as much information about their products as possible so that unconventional explorations do not negatively affect the budget of the project.
Technical specifiers will have to know, quite literally, every aspect of their products: they must know if it is possible to find the product in different formats or sizes that can offer greater versatility, and know what happens when products designed for interior spaces are placed on the exterior.


出处：本文译自www.archdaily.com/，转载请注明出处。