来自旧金山Carl Hansen & Son的开放式阁楼展厅
Carl Hansen & Son opens loft-style showroom in San Francisco
由专筑网李韧,曹逸希编译
丹麦家具品牌Carl Hansen & Son的新展厅中展出了中世纪斯堪纳维亚和加利福尼亚风格的设计作品,该展厅位于美国旧金山,在这里,这个丹麦家具品牌将开启它的美国市场。
Carl Hansen & Son的西岸旗舰店位于城市艺术设计街区内的一层空间,这个小型店面让这个家居品牌的作品更加贴近南部市场。
Mid-century Scandinavian and Californian design meet in Carl Hansen & Son's new showroom in San Francisco, which the Danish furniture brand has opened to continue its US expansion.
Carl Hansen & Son's West Coast flagship store occupies a ground-floor space in the city's Design District – a hub for homeware and furniture brands close to the South of Market and Mission neighbourhoods.
该公司曾经在洛杉矶设置有分店,但是后来决定让该品牌在海湾地区发展,因此将旗舰店搬到更大的区域中。
该品牌加入纽约市场后不断地搬迁与扩张,其目的是充分挖掘美国市场。
The company previously operated a store in Los Angeles, but decided it would have more success in the Bay Area, so moved to a larger and more prominent location.
The flagship joins the brand's New York location, which was similarly relocated and expanded last year, as it aims to capitalise on the American market.
品牌的首席执行官Knud Erik Hansen说:“长期以来,旧金山一直代表着国际理念和价值观之间的融合,同时这座城市也是品牌发展的一大设计目标,在这样的背景下,我们将品牌的美国第一家零售店设置于此。”
“我们的作品由优秀的设计师进行设计,因此我们也希望在旧金山找到更多志同道合的合作伙伴。”
"San Francisco has long represented an intersection of international ideas and values, and combined with the city's reputation as a design destination, provides an ideal backdrop for our first ground level retail location in the US," said CEO Knud Erik Hansen.
"Our exceptional furniture is rooted in a tradition of collaboration with pioneering designers, and that philosophy finds excellent synergy in San Francisco."
Carl Hansen & Son的品牌负责人认为这种风格是丹麦极简主义和加州现代主义的结合。
这个展厅面积约200平方米,有着高高的天花板、裸露的配件、白色的墙体,以及木制地板,其室内风格轻松优雅,类似于纽约的阁楼风格。
Carl Hansen & Son describes the aesthetic of the store as a blend of Danish minimalism and Californian modernism.
Measuring nearly 200 square metres, it features high ceilings with exposed fittings and a backdrop of white-painted walls and wooden flooring. This creates a light and airy setting similar to the loft style of the New York location.
展出的家具各式各样,其中有由知名中世纪丹麦设计师Hans J Wegner、Kaare Klint 以及Arne Jacobsen设计的系列作品,在展出空间中有简约的白色橡木、胡桃木面板,以及粉绿结合的柔和色调。
展厅内有两个主要的展览空间。在一个面向街道的大窗户旁,展厅的主要区域是开放式的,布置了一些居住空间内的设施,其中包括一个厨房,一个生活区和两个木制的餐桌。
在展厅的休息区域放置着一把设计于1949年的座椅,由Ole Wanscher设计,另外,由Hans J Wegner 设计的CH23餐椅也放置在餐桌旁侧。
Poul Kjærholm和 Frits Henningsen设计的作品结合了中世纪的标志性元素,这些作品由该品牌与当地设计师Clara von Zweigbergk、Anker Bak以及日本建筑师安藤忠雄合作完成。
Furnishings on show include the brand's collection of pieces by well-known mid-century Danish designers like Hans J Wegner, Kaare Klint and Arne Jacobsen. A simple material palette of white oiled oak and walnut, and muted hues of pink and green, are used for the display.
There are two main exhibition spaces within the showroom. Lit by a large street-facing window, the main area is open plan and arranged as a series of room-like setups, including a kitchen, a living area and two wooden dining tables.
A pair of Ole Wanscher's 1949 colonial chairs are placed in the lounge, while the CH23 dining chair by Hans J Wegner – which the brand relaunched last year – is among a mix of seating at the dining tables.
Pieces by Poul Kjærholm and Frits Henningsen join the range of iconic mid-century designs, alongside the brand's collaborations with contemporary designers Clara von Zweigbergk, Anker Bak, and Japanese architect Tadao Ando.
由中世纪丹麦建筑师Mogens Koch设计定制的木质橱柜被放置在厨房中。
Koch的设计作品也被制作成为书架,用于放置Carl Hansen & Sons的代表书籍,同时它也将展览空间分隔开。
In the kitchen, a custom-built island is made from wooden bookcases designed by mid-century Danish architect Mogens Koch.
Koch's design is also used to form shelving, used as a library of books celebrating Carl Hansen & Sons' heritage and as a divider for the second exhibition space.
展厅中的作品的共同特征是对丹麦传统工艺的呼应,它包含一组椅子的展示,其中有由Kaare Klint1914年设计的Faaborg椅子,它被誉为“丹麦现代主义经典作品”。
Hansen说:“这家全新的旗舰店通过精心的设计激发人们的灵感,同时触动人们内心的回忆,从而满足不同人群的不同需求,也适用于客户的私人定制。”
This area is focused on celebrating traditional Danish craftsmanship. It contains a display of chairs that includes Kaare Klint's 1914 Faaborg Chair, which is regarded as the "first Danish modern design classic".
"The new flagship store has been thoughtfully framed to serve as an inspirational and memorable resource for myriad stakeholders in the realm of design – to cater to the unique needs of a contract professional's specifications, as well as the private customers process of discovery," said Hansen.
Carl Hansen & Son品牌在美国的发展计划遵循了欧洲品牌发展原则。
英国设计师Tom Dixon同样也扩大了美国海岸的零售业务,而Moooi、Arper 以及Lee Broom品牌近年来也在纽约举办了展览。
Carl Hansen & Son's US expansion follows a suite of European brands similarly finding success across the pond.
British designer Tom Dixon has also expanded his retail offering to both US coasts, while Moooi, Arper and Lee Broom have all opened showrooms in New York in recent years.
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