OMFGCO更新了夏威夷Laylow酒店的品牌和内部设计
OMFGCO updates branding and interiors for Hawaii's Laylow Hotel

由专筑网吴静雅，王帅编译

OMFGCO改造了夏威夷的一家酒店，他们从夏威夷世纪中期现代主义中汲取灵感，设计了一个郁郁葱葱的度假胜地。

总部设在波特兰的设计咨询公司OMFGCO最初的任务是为Laylow酒店设计一个新的品牌概念，该酒店最初于1969年作为珊瑚礁酒店开业。

Design agency OMFGCO has overhauled and restored a hotel in Waikiki, drawing inspiration from Hawaiian mid-century modernism to create a lush getaway.
OMFGCO, a design consultancy based in Portland, was originally tasked with producing a new branding concept for the Laylow Hotel, which originally opened in 1969 as the Coral Reef Hotel.



该团队回归了世纪中期设计的精髓，并设计了一段从繁忙的夏威夷街道出发的喷气式飞机之旅。

他们将现有大厅搬到二楼并且远离街道，从而实现他们的目标。

The team's idea was to return to the essence of mid-century design, and create a jet-set inspired getaway from the busy streets of Waikiki.
Moving the existing lobby to the second floor and away from the street was one of the key ways to achieve this.



客户Rockbridge 酒店开发部门决定更新老化的酒店内部，以符合OMFGCO的品牌。

OMFGCO事务所表示：“当时的室内设计团队拒绝这一设计挑战时，Rockbridge询问我们是否可以自己承担室内设计。”

The client, Rockbridge Hotel Development, then decided that it would be worth updating the ageing hotel's interiors to match OMFGCO's branding.
"When the existing interior design team declined the challenge, Rockbridge asked us if we would take on the interiors ourselves," OMFGCO said.



这是该品牌第一次经历如此大范围和多样性的工作。他们补充道： “到目前为止，我们已经在全国范围内很多家酒店打上了品牌的烙印，但是我们从来没有参与室内设计，将品牌和设计同时融入到整体解决方案中。

带顶棚的自动扶梯从Kuhio Avenue一直通往新的大厅，这是重新设计的重点。通过将这个区域定位在楼上，设计师能够在底层增加四间客房。

This was the agency's first experience with such a large and diverse scope of work. "Up to this point, we'd branded several hotels throughout the country, but we'd never gone further than working with an interiors firm, weaving brand and art moments into their solutions," they added.
A covered escalator leads up from Kuhio Avenue to the new lobby, which serves as the focal point of the redesign. By locating this area upstairs, the designers were able to add four guest rooms to the ground level.



根据酒店的声明：“OMFGCO用他们自己的原创家具设计和策划项目来填充公共空间”。

这些原创家具包括老式休闲椅和酒吧凳子，彩色水磨石台面，以及帕特里夏•乌尔基奥拉（Patricia Urquiola）为Mutina设计的透风砌块墙体。

"OMFGCO populated the public spaces with a combination of their own original furniture designs and curated items," according to a statement from the hotel.
These include vintage lounge chairs and bar stools, colourful terrazzo countertops, and a long accent wall made of breeze blocks designed by Patricia Urquiola for Mutina.







整个酒店里，利用花卉墙纸呼应了该地区的植物。房间内的内部装修和家具比公共空间更明亮，但是使用了类似的复古家具。

其他设计还与酒吧内的沙层户外休闲区，以及被竹篷遮蔽的盐水游泳池。

Throughout the hotel, floral wallpapers complement live plants that grow abundantly in the area. The interior finishes and furniture within the rooms are brighter than the public spaces, but use a similar selection of vintage pieces.
Other Hawaiian influences that informed the project include outdoor lounge areas within a bar with sand floors, and a saltwater swimming pool shaded by bamboo canopies.









通过承担项目的概念、品牌、艺术品和室内设计方面，OMFGCO致力于在整个酒店创造持续的体验感。

该机构告诉Dezeen的记者：“酒店的设计是一次有节奏、精心编排的体验，在整个过程中，经历了接待区、游泳池、酒吧、餐馆、电梯大堂、走廊和客房的深化。”

By undertaking the concept, branding, artwork, and interior design aspects of the project, OMFGCO aimed to create a continuous experience throughout the hotel.
"The result is a cadenced, carefully choreographed experience that deepens along the way, through the reception area, pool, bar, restaurant, elevator lobby, corridors, and guest rooms," the agency told Dezeen.



BHDM在更新Shoreline酒店时同样使用了鲜艳的色彩作为家具和饰面，以创建“最可营业”的住宿。

摄影：OMFGCO

Also in Waikiki, BHDM used bright colours for furniture and finishes when updating the Shoreline Hotel to create the state's "the most instagrammable" accommodation.
Photography is by OMFGCO unless otherwise indicated.