UNStudio为希尔弗瑟姆的媒体园区创造了城市愿景
UNStudio Creates Urban Vision for Hilversum’s Media Park

由专筑网邢子，杨帆编译

UNStudio受希尔弗瑟姆市的媒体园区企业委托，规划发展一系列城市愿景图，为希尔弗瑟姆的媒体园区转型成为一个充满活力和领先的未来媒体创作目的地提供前景规划图。城市愿景源于适应新技术和消费者需求的变化，包括潜在的规划空间和基础设施发展模式，这些模式将为希尔弗瑟姆媒体园区的未来发展做好准备。

UNStudio was selected by the Hilversum Municipality and Media Park Enterprise to develop an urban vision which could offer a roadmap for the transformation of Hilversum’s Media Park into a vibrant and leading destination for future media content creation. The urban vision was born out of the need to adapt to new technologies and shifting consumer demands and includes potential programmatic, spatial and infrastructural development models that will fully prepare the Hilversum Media Park for the future.



在规划愿景中，现有领域的分阶段转型，新的设施及措施可以对媒体领域已经存在的变化作出反应，而未来情况的长短期战略将为尚未发生的变化提供解决方案。副市长兼经济、媒体和文化部长Wimar Jaeger说到：“我们的目标是创建一个充满活力且造价合理的媒体园区，一个具有国际吸引力并且能够吸引人才的地方。”

In the vision, phased transformation of existing areas, as well as new interventions, respond to the already present shifts in the media landscape, while short and long-term strategies for future scenarios offer solutions for those that have yet to occur. Wimar Jaeger, Vice Mayor, Economic, Media and culture portfolio: “Our goal is to create a media park that is vibrant and affordable, an international magnet, a place where talent can grow.”



希尔弗瑟姆媒体园区的城市愿景提出了一个由多达5个计划新区域的建议：创意中心：包括工作和教育设施，由主要的公共广场，电影和展览空间组成；T-Campus：包括实验室，工作室，办公室和体育设施；媒体城市漫步区：包括工作室，餐饮，会议酒店和水疗中心；Tech-Mix：包括以媒体技术为中心的工作和生活空间；媒体中心：包括工作与生活的各种综合区域。

The urban vision for the Hilversum Media Park introduces a proposal consisting of up to 5 possible new zones: The Creative Hub: Work and education facilities, main public plaza, film and exhibition space: T-Campus: Labs, studios, offices and sports facilities: Media Citywalk: Studio, food and beverage, conference hotel, spa center: Tech-Mix: Media Tech-focused work and living spaces: Media Downtown: A mix of destinations for work, living.





发展支柱

曾经，只有远离公众视线和高科技设施的专业人士才能创造出媒体，如今，任何人都可以随时随地创造并消费媒体内容。新技术为媒体创作和消费创造了丰富的可能性。新的希尔弗瑟姆媒体园区将适应这一不断变化的环境，注重吸引顶级的年轻人才，以确保其持续的发展能力。考虑到这些目标，UNStudio的规划为园区提出了5个“发展支柱”。这些都是城市愿景的基石，将使媒体园区发展为未来成功和繁荣的目的地。

产业热点

城市愿景旨在通过实现曾经不同的媒体部门之间的跨学科联系，创建一个产业热点。 VR开发人员，电影制片人和许多不同类型的创意人员将并肩工作，分享知识并进行创新。此外，以现场媒体和技术为重点的教育设施将推动年轻的专业人士将学习与工作结合起来，并将媒体公园定位为多元化的行业和内容创作中心——这是一个可以发展人才的地方。

公共界面

媒体创新也为当代公众的参与和媒体内容提供了新的途径。未来的希尔弗瑟姆媒体园区旨在通过提供各种创新的便利设施，创建一个充满活力的公共界面，并融合这些不断变化的条件。露天的工作室，会议场所和新增的互动模式将创造一个新的社会生态系统，在这个生态系统中，创新能够将人们聚集在一起。该园区还将成为创新文化的温床，以推动声音和视觉博物馆的活动发展。

充满活力的社区

富有创造力的人经常寻求丰富、有活力、24小时的生活方式。因此，我们的城市愿景包含可以提供这些功能的设施。酒店和当地设施将满足用户的日常需求，同时引入面向年轻专业人士的现代模块化风格的区域以及短期生活住宿设施，为全新的特色园区洒下第一批种子。

技术

目前，希尔弗瑟姆媒体园区拥有无与伦比的数字基础设施，使其成为广播领域的领导者。未来的媒体技术原型和试点项目都可以在现场进行测试，并且引入的感官网络将可以通过系统告知用户相关信息。规划的空间将被用于全息技术和人工智能等技术的研究。此外，设施和建筑物将升级为智能网络控制，以此来缓解各种类型资源的短缺，并实时响应可能出现的各种需求。针对媒体园区的特定应用程序也将告知用户诸如气候、导航、可用会议空间、就业机会等一系列信息。

Ben van Berkel谈到：“当正确使用和应用技术时，它不仅可以使城市变得更加智能，也可以使城市生活更加人性化、社会化，同时更具包容性。基于传感器的技术还将使人们能够快速匹配与其特定条件和需求相关联的地点。

Pillars of Growth
Once only created by professionals in high-tech facilities far removed from the public eye, today media is being produced and consumed by everybody, everywhere. New technologies have created abundant new possibilities for media creation and consumption. The new Hilversum Media Park will be adaptable to this evolving environment and attract top-tier young talent in order to ensure its continued success. With these goals in mind UNStudio’s vision proposes 5 ‘Pillars of Growth’ for the park. These are the keystones of the urban vision which will evolve the Media Park into a successful and thriving destination for the future.

Industry Hotspot
The urban vision aims to create an industry hotpot by enabling cross-disciplinary links between once disparate sectors of media. VR developers, film producers and many different kinds of creatives will work side-by-side, sharing knowledge and innovation. Additionally, on-site Media and Technology-focused educational facilities will drive young professionals to close the gap between learning and working and position the Media Park as a diverse hub of industry and content creation - a place where talent can grow.

Public Interface
Innovation in media has also enabled new ways for contemporary audiences to participate and engage with content. The Hilversum Media Park of the future therefore aims to create a vibrant public interface that incorporates these shifting conditions by providing a wide variety of innovative amenities. Open air studios, meeting venues, and increased modes of interaction create a social ecosystem where innovation is a spectacle and a community of interested parties can come together. The park will also serve as a hotbed of culture, strengthening the activities of the Museum of Sound & Vision.

Vibrant Community
Creative people often seek a dense, lively, 24hr lifestyle. As such our urban vision incorporates facilities that can provide these functions. Hospitality and local amenities will cover the every-day needs of users, while the introduction of sector-based short-term living accommodation in a contemporary, modular style that is geared towards young professionals, sews the first seeds of a new, park-specific community.

Technology
Currently the Hilversum Media Park has an unparalleled digital infrastructure which has enabled it to become a leader in broadcasting. In the future, media tech prototypes and pilot projects could be tested on site, while the possible introduction of a sensory network could inform users’ awareness of stresses in the system. Spaces would be made available for research into technologies such as hologram tech and artificial intelligence. Additionally, facilities and buildings will be upgraded to a smart network that can mitigate shortages of any kind and respond in real-time to needs that may arise. A proposed app specific to the Media Park will also infrom users about issues such as climate, navigation, available meeting spaces, employment opportunities, etc.
Ben van Berkel: “When utilised and applied correctly, technology can not only make cities smarter, but also more humane, social and inclusive. Sensor-based technologies also enable you to design and operate city districts and individual sites in ways that are highly relevant to their specific conditions and to their end-users.”





健康的环境

希尔弗瑟姆如今的绿色城市特征已融入园区的城市未来，而且是其健康环境的一个辅助因素。我们的城市愿景将绿色植被延伸到场地的西部并深入公园，进一步将媒体园区与周围环境连接起来。此外，该愿景融合了传统的健康设施，如体育和娱乐场所，同时引入了更多的创新解决方案，例如城市农场综合体。

节日活动的概念并非音乐产业的新现象，近年来，它已转变为一个面向不同领域的艺术家和群体的不断扩大的市场。我们的城市愿景是通过设置众多的“节日活动空间”来开展艺术展览或者音乐会等不同活动，促进媒体文化的节日化，并将这个独立的行业转变为包容性的庆典活动。

流动性

希尔弗瑟姆市一直致力于改善现有基础设施并缓解媒园区内及周边地区的拥堵问题。我们的城市愿景提供了进出园区的多种可能性，此外还有一系列被视为可持续发展和移动化的未来策略。例如：引入带有缆车连接的Park＆Ride设施，拓宽Johannes Geradtsweg 大桥以增加交通流量，以及开发Media Park的专用应用程序以提供交通信息的更新。园区内的自行车道和人行道无缝结合，以此鼓励人们多使用绿色的交通方式。

可持续发展

城市规划愿景也包括了媒体园区为可持续发展的未来做出贡献的目标，即到2050年将二氧化碳排放量减少90％。目前，第一步是对园区进行能源分析，并以此为根据创造智能的能源战略，并进一步确定需要改进的领域。其他计划措施包括增加植被，重新利用资源，无污染的交通方式，零排放负荷建筑，太阳能电池板以及其他能够实现规定目标的可持续措施。

图片：UNStudio

Healthy Environment
Hilversum’s existing identity as a Green City is embedded into the urban future of the Park and is a contributing factor to its healthy environment. Our urban vision extends the green vegetation to the west of the site into the park, further linking the media park to its surroundings. Additionally, the vision incorporates traditional healthy amenities, such as sports and recreation areas, whilst unlocking more innovative solutions, such as the incorporation of urban farms.
The concept of the festival is certainly not a new phenomenon for the music industry, but in recent years it has transformed into a growing market for artists and communities in a wide variety of disciplines. Our urban vision updates its programmatic aspects by setting aside numerous ‘Spaces for Celebration’ that can be used for everything from art exhibitions to concerts, contributing to the festivalisation of media culture and turning an exclusive industry into an inclusive celebration.

Mobility
The city of Hilversum has been engaged in multiple schemes to improve the existing infrastructure and to alleviate congestion in and around the Media Park. Our urban vision offers a multitude of connections into and out of the park, in addition to a variety of strategies that may be considered as a series of steps for a future that is more sustainable and mobile. Some examples include: the introduction of Park&Ride facilities with a cable car connection, widening Johannes Geradtsweg Bridge to increase capacity and developing an app specific to the Media Park to provide mobility updates. Within the Park bike and pedestrian paths are seamlessly incorporated to encourage green modes of transportation.

Sustainability
The urban vision includes the aim of the Media Park to contribute to a sustainable future by reducing CO2 emission by 90% by the year 2050. Currently, the first step is to create an energy analysis of the park and use this to create a smart energy strategy, which will identify areas for improvement. Other planned actions include the addition of vegetation, re-use of resources, non-polluting modes of transport, climate-neutral buildings, solar panels and many more sustainable interventions that will allow the Park to reach the goal set out in the urban vision.