引言 Introduction

漂浮的半分地球（Vagteera）于2012年成立。在主理人Jelena游历了近大半个地球的国家后，萌生了以“半分地球”为灵感的服装买手店，希望通过她对设计品牌的深度挖掘和对市场的敏感洞察，打造出适合现代审美与生活方式的潮流零售店面。

After traveling to nearly half of the world, owner-principal Jelena, was inspired to found the "Vagteera" clothing buyer's store, hoping to create a trendy retail store suitable for modern aesthetics and lifestyle through her in-depth exploration of the design brand and sensitive insight into the market.


设计理念 Design concept

自“漂浮的半分地球“萌芽以来，环保理念便从一而终地贯穿在整个设计中。此次设计主题从全球变暖、冰川融化的角度切入，用多样化的设计手法模拟冰川漂浮在海面的意象，试图带给消费者视觉上的冲击，激发出人们对环保问题的思考和重视。在材料选择上，设计师选用有机、可持续利用的装饰材料进行空间设计，旨在传达践行环保的生活方式。

Since the inception of Vagteera, the concept of environmental protection has been consistently applied throughout the design. The theme of this design is from the perspective of global warming and glacier melting. It uses a variety of design methods to simulate the image of glaciers floating on the sea, trying to stimulate people's thinking and attention to environmental protection issues while bringing visual impact to consumers. As far as material selection is concerned, organic and sustainable decorative materials have been selected by the designer for space design to convey the lifestyle of practicing environmental protection.

▼Ai概念图，AI concept drawing ©飞界灵感


▼建筑主体外观夜景，the exterior©YUNSIN PHOTOGRAPHY


设计解读 Project

Vagteera通过使用可拆装二次利用的定制脚手架，打造出可根据季节展示需求灵活布置的购物分区，创造出更有韵律的空间动线。在立面上舍弃粉刷面层以露出水泥的裸墙、加入蓝色矿石粉末调和的水泥自流平、随处漂浮的不锈钢蓝色小球等细节，形成了有趣的层次感，凸显冰川漂浮的视觉感受。我们希望这种视觉上的矛盾与冲突，这样的 “野性主义”能够让消费者在环保理念上达成一定的共鸣。

Through the use of removable and reusable customized scaffolding, Vagteera aims to create shopping zones that can be flexibly arranged according to the needs of seasonal display, and create a more rhythmic space movement line. On the facade, the painted surface layer has been abandoned to reveal the bare wall of cement, the cement self-leveling mixed with blue ore powder, stainless steel blue balls floating everywhere and other details have been added to form an interesting sense of hierarchy to highlight the visual feeling of glacier floating. We hope that such visual contradictions and conflicts as well as such "wildness" can make consumers reach a certain resonance in the concept of environmental protection.

▼入口悬浮的大型装置艺术 Large installation art suspended at the entrance ©YUNSIN PHOTOGRAPHY


入口处置入悬浮的地球艺术装置，巧妙地运用了不锈钢轨道和亚克力球的反差效果，并搭配呼吸灯装饰的太空人形象，呈现出极具视觉震撼的中心形态，引发了消费者的好奇心。这个设计不仅突显了未来感十足的空间氛围，同时也为店内营造出了强烈的艺术气息。

At the entrance, the suspended earth art device was placed, the contrast effect of the stainless steel track and the acrylic ball has been skillfully applied, the astronaut image decorated by the breathing lamp has been matched, and the central shape with great visual shock has been presented to arouse the curiosity of consumers. This design not only highlights the futuristic space atmosphere, but also creates a strong artistic atmosphere for the store.

▼一层内部主空间 Main interior space on the first floor






设计师使用独特的脚手架搭建方式，建立起舒适且开放的顾客探索动线，并且打造出合理的零售路径规划。让顾客在自由的购物动线中探索、发现乐趣，并获得愉悦的购物体验。

The unique scaffolding method has been used by designers to establish a comfortable and open customer exploration line and create a reasonable retail path plan. It allows customers to have a pleasant shopping experience while exploring and finding fun in the free shopping line.

▼采用设框取景的手法结合收银台的景墙 The method of framing the scene has been adopted in combination with view wall at the cash register©YUNSIN PHOTOGRAPHY


▼框景与全身镜的视觉借位 Visual borrowing of frame view and full-body mirror ©YUNSIN PHOTOGRAPHY


▼通往二楼的楼梯通道 Stairway to the second floor ©YUNSIN PHOTOGRAPHY


▼二楼入口处发光背景墙与镜面板的映射 Mapping of luminous background wall and mirror panel at the entrance of the second floor©YUNSIN PHOTOGRAPHY


▼二楼不锈钢装置隔断与展柜结合Combination of stainless steel device partition and display cabinet on the second floor ©YUNSIN PHOTOGRAPHY






二楼采用不同尺度、规格的脚手架，构建出高低错落的空间探索形制，也便于自由灵活地改变服装陈列、品牌宣传海报的区域和位置，增强了店铺的空间展示多变性和生动性，同时也利用品牌陈列进行视线的阻挡和穿透，自然地规划出探索路径，让人们在自由的购物体验中发掘更多的趣味性。

On the second floor, scaffolds of different sizes and specifications have been used to build a space exploration form with staggered height, which will facilitate the free and flexible change of the area and location of clothing display and brand posters, and enhance the variability and vividness of the space display of the store. At the same time, it has used brand display to block and penetrate the vision, and naturally planned the exploration path, so that people can explore more interesting in the free shopping experience.

▼超大定制可移动全身镜 Oversized customized removable full-body mirror


▼外立面手绘星球装置 Hand-painted planet device on the façade ©YUNSIN PHOTOGRAPHY


设计师在设计的过程中，不断地尝试不同的可能性，在不确定中寻找最优解，让空间的呈现方式在彰显独特性的同时，又注入意趣。

In the process of design, the designer constantly has tried different possibilities and found the best solution in the uncertainty, so that the presentation of the space showed more interest when highlighting its uniqueness.

▼一层平面布置图first floor plan ©飞界灵感


▼二层平面布置图Second floor plan ©飞界灵感


▼室内剖面图，interior façade ©飞界灵感


项目名称：漂浮的半分地球vagteera 买手店
设计单位：飞界灵感设计实验室
客户：漂浮的半分地球
完成年份：2023年
建筑面积：500㎡
项目地址：苏州环宇荟
主案设计：胡彦昕
空间设计：朱晓涵
效果图：JZ vision
摄影：Yunsin Photography

Project name: Vagteera collection
Design practice: Futurigo design lab
Client: Vagteera collection
Completion time: 2023
Project area: 500 square meters
Location: Suzhou huanyuhui
Chief designer: huyanxin
Interior design: Zhuxiaohan
Rendering: JZ Vision
Photography: Yunsin Photography


来源：本文由飞界灵感设计实验室提供稿件，所有著作权归属飞界灵感设计实验室所有。