建筑作品集策略：如何做出符合招聘要求的作品集？
Architecture Portfolio Hacks: How To Create A Recruiter-Approved Portfolio

由专筑网李韧，杨帆编译

这篇文章最初由Stephanie Gleeson发表，名称为“Portfolio Queen”，作者将从内部人员的视角告诉你招聘人员在打开你的作品集时，真正希望看到的是哪些内容。作者Gleeson是Bloomfield Tremayne & Partners猎头公司的高级顾问，她将从作品集的内容、框架以及格式等方面为你提出一些建议，并且告诉你如何在面试时更好地展示自己的作品集。

有个人追求的建筑或室内设计作品，会受到更多关注。

你的作品集能够反映以下问题：

•        你的学习派别？
•        你是否了解自己项目的进展情况？
•        作为设计师，你是否有自己的个性？

我希望你能够通过自己的作品集从众人中脱颖而出，我见过太多的面试，因此我总结了一些经验，相信我，这些内容对你绝对有帮助。

The following article, originally published by the self-titled "Portfolio Queen," Stephanie Gleeson, gives you an insider's perspective into what recruiters are looking for when they open your portfolio. Gleeson, a Senior Consultant at boutique recruiting firm Bloomfield Tremayne & Partners, offers her top tips on everything from hierarchy tips, software and formatting, and how to present your portfolio in the interview.
When it comes to individuals pursuing architectural or interior design there is the added concern of the portfolio.
Your portfolio can tell a potential employer so much about you as an individual:
•        Are you organized?
•        Do you understand the progression of your own projects?
•        Who are you as a designer?
We want you to ace the portfolio, so here are my top hacks from having gone through the grueling process myself and what I’ve seen as a recruitment consultant. And trust me – I’ve seen a lot.


1、该如何设计作品集框架？

•        整合设计还是分层次？

你的作品集应当根据不同类型的项目来分类。如果项目是具有很多独特想法的概念方案，那么应该在作品集设计时将此类项目放在突出位置。

1. How Should I Structure My Portfolio?

•        Hierarchy or get out
Your portfolio should be structured to the role. If the role is primarily documentation with the potential for concept design, highlight the documentation first over concept design.

比别人更多的工作经历会增强你的竞争力。因此，请把相关的工作经历放在作品集前面。

就像求职面试一样，面试人员的第一印象非常重要，你的作品集也是如此。

Provide more weight to certain aspects of your work over others. Place the most relevant work in the first couple of pages.
Just as with a job interview – first impressions count and your portfolio is no different.

•        先排布最近项目和相关项目，请不要按时间顺序排列！

与层次排布相同，你的作品集应当展示你的最近工作经历。也许有人会告诉你，作品集应该展示的是你的履历，但是，请不要事无巨细地将你的经历按时间一一排列，面试人员最看重的项目也许是你的第一个项目，或者相关的商业室内设计也许应当放在你的最近工作之前。


•        制作两个版本的作品集

第一个版本的作品集就像是一个预告片。其中应当包含5-10页的项目概况，其中还应附上你的求职信和简历。因此，这些内容对于招聘人员对你的第一印象至关重要。

第二个作品集应该是一个更加详细的版本。在这里，你可以详细阐述你所拥有的各项技能，记住，此时你应该展示你之前所提及的各种优势。

因此，你也可以选择将这个版本的作品集打印出来。

•        Recent and relevant, not chronological
As with hierarchy, ensuring that your portfolio shows your most relevant and recent work is critical. You may hear people say that your portfolio should tell your story, however, your story doesn’t need to be in chronological order – maybe your start really belongs at the end, maybe that one job prior in commercial interiors should be placed just before your most recent project.

•        Develop two portfolios
The first portfolio is a teaser trailer. It should be a 5-10 page preview portfolio that accompanies your cover letter and CV. It is critical that this one is highly relevant to the role as this is what you’ll be first assessed and judged on.
Your second portfolio should be an elaborated version of the first, that you present at the interview. Here is your chance to highlight any additional skills you may have – keeping in mind that you need to build off what you presented in your first.
It is often a good idea to also print of a documentation package to accompany your second portfolio.

2、我应该如何入手？

•        使用正确的软件

使用正确的软件来制作作品集非常重要，毕竟接下来你将进入设计阶段。作品集的布局不需要过于复杂，但也不要使用诸如Word或PPT之类的软件，因为这些软件的使用并不会增加你的竞争力。

我会建议使用Adobe InDesign来制作作品集。


•        字体——简单，简单，简单！

运用简单的字体，例如 Arial或Helvetica，除非你想证明自己的审美，那么你可以使用一些特别的字体。因为字体的选用目的在于其可读性，也许你会发现有的字体被运用得过于泛滥，但这样来说，字体便不会吸引招聘人员的注意力。

因为作品集的重点应该放在你的项目上，而非字体。


•        管理：正确地命名文件

如果公司招聘人员同时浏览十几个文件，那么正确的文件命名将让你的作品集脱颖而出，例如，一个公司正在浏览十几个应用程序，正确地命名你的文件将有助于方便他们的操作，例如“姓名-公司”的编辑模式。


•        精简你的作品集

你试想一下在某个上午你发现自己的邮箱收到了来自同一个人的6封电子邮件，因为这个人把作品集分成了6个PDF文件。通常的原因是这个人没有将自己的作品集压缩整合，所以只能将它们单独发送。


•        别人没有这么多的时间好吗！？

如果你不知道该如何压缩作品集，你可以学会使用Adobe软件，或者还可以使用一系列免费的在线PDF转换器。


•        是否制作在线作品集？

在线作品集确实有很多好处，只要轻轻点击一下，招聘人员就可以看到你的作品，你甚至不需要整合各种文件，它将直接在线保存。

但是，除非你能够出色地完成UX / UI设计，否则你可能没办法立刻吸引招聘人员的眼球。他们可以不按顺序地浏览网页，从而忽略了你的某些重点项目。


3、作品集应当包含哪些内容？

•        展示你的作品

似乎不言自明？我并不只是强调这一点。

许多作品集只展示了项目的最终效果图，虽然这些图比较容易吸引眼球，但是效果图一般是由专门的公司来制作，所以，这些图纸并不能展示你的技能。

那么什么是原始技能呢？例如：
•        手绘草图
•        项目的分步骤设计图纸（如线稿、你的参数化设计截图）
•        快速渲染概念图
•        施工图和构造详图

这些才能真正展示你的技能。
如果你实在想通过“上帝视角”的效果图来展示项目的最终成果，那么，也请你说明一下效果图制作人员。
如果确实是你自己制作的效果图，那么也希望你能够一步一步地介绍你的方案，不要跳过前面的设计步骤。


•        层次、层次、层次！

对于这个问题我可以谈上一整天，再次强调：注意层次！
尽可能多地阐述你的工作内容，以及你所负责的部分，如果你是一个多面手，那请你分阶段地说明你的工作内容。


•        简明的注释

简单、简短、分点描述

给你一个万能模板：项目名称&造价（如果你知道可以写上）：所负责的项目阶段以及运用的软件

•        例如：12层多层住宅设计— 1500万美元
•        概念设计，城市规划
•        SketchUp、PS、手绘

各项注释需与简历一致。所有的图片和项目都应该在简历中点明。

2. Where Do I Start?

•        Curate with the correct software
Using the correct software to build and present your portfolio is critical – you’re going into design after all. Your layout does not need to be overly complicated but don’t use programs such as Microsoft Word or PowerPoint as these programs won’t show off your software skills.
I would recommend using Adobe InDesign to curate your portfolio.

•        Fonts – simple, simple, simple!
Stick to simple typography, like Arial or Helvetica etc. unless you want to justify your decision. Readability is key. You may see some people knock down Arial for being overused – but it is available on most computers and devices, so you won’t experience font scramble where suddenly all your formatting is all over the place.
Focus should be on your work, not your font.

•        Admin: name your file correctly
If a firm is looking through a dozen applications, naming your file correctly will help make their life easier. A good way to name your file is ‘Firstname_lastname_company’

•        Compress your portfolio
There is nothing quite like opening your inbox on a Wednesday morning to find half a dozen emails – all from the same person because they’ve sent their portfolio through on multiple PDF pages. Often this is because they haven’t compressed their portfolio themselves, so their only option is to split it up.

•        Ain’t nobody got time for that!
Not sure how to compress your portfolio? You can use Adobe, or there is a range of free online PDF converters to use – just go to Google.

•        To online or not?
Online portfolios do have many benefits: it’s a click away, instantly available, you don’t need to mess around with those pesky file sizes (than again, you do in case of slow internet), and it will build your online presence.
But unless you have a UX/UI Design background, stay away since you won’t be able to control and curate the viewer’s journey through your portfolio. They can jump from here to there, completely missing certain areas of your work.


3. What Content Should I Include?

•        Be raw: show your own work
Seems self-explanatory? And yet I cannot stress this enough.
We see a lot of portfolios that only show the final visualizations of the project – while this looks impressive, considering that most visualization work is outsourced to specialists, they do nothing to showcase your skills.
Show me your raw skills, show me:
•        Hand sketches
•        Progress shots (e.g. Wireframe images, screenshots of your parametric scripting)
•        Quick WIP renders completed for internal design review
•        Construction Documentation & Detailing
Because that will show your interviewer what you can actually do.
If you want to include the “hero shot” visualization to show how all your work looked in the end, that’s fine, but please provide credit to who did the final piece.
And if you did the final visualizations – well certainly include that, but you still need to take me and your interviewer from concept to visualization. Step by step. Don’t skimp out.

•        Hierarchy, hierarchy, hierarchy
I could talk for days on this, but once again, repeat after me: hierarchy!
Provide more weight to certain aspects over others as relevant to your role. And if you’re presenting yourself as an all-rounder provide samples of your work from all stages.

•        Concise annotations
Keep it simple, keep it short. Ideally in dot point form.
A useful template to use is: Title & Build Value (if know): x Project Phase: x Software Used: x
•        12 Level Multi-Residential Development – Richmond $15M
•        Schematic Design, Town Planning
•        SketchUp, Photoshop, Hand Sketch, Revit

The annotation needs to align with your CV. All images and project samples should relate to projects notated on the resume.

4、如何在面试中展示作品集？

•        作品集应该准备电子版还是打印版？

你可以诚实地做这两件事，但请记住：

如果你选择通过电子版来讲解你的作品集，那么：

• 你要先确保你面试的公司有投影机等设备，因为并不是所有的公司都有这些设备，所以你要提前了解清楚，否则将会出现你的作品集在你的U盘里，但你却无法将它呈现出来的尴尬局面。
• 如果你把作品集存在手机或IPAD上，那么最好能有一个足够大的屏幕来展示它，我曾经让人们在他们的iPHONE或IPAD上展示他们的作品集，当时我看一张图平均要花20秒，这是一个让人抓狂的经历。
  

而如果你选择打印作品集，那么你要选择一个高质量的图文公司，例如OfficeWorks就通常能够保证打印质量。

4. How Do I Present My Portfolio At Interview?

•        Softcopy or hardcopy?
You can honestly do either – but keep a few things in mind.
If you’re presenting your portfolio in softcopy:

• Ensure you ask if they have a computer or screens to display your portfolio – not all firms will have this, so plan and call ahead so you don’t turn up, USB in hand, and nowhere to stick it in!
• If you do bring it on a computer or tablet, ensure the screen is large enough. I’ve had people show me their portfolio on their iPhones or Tablets before, where it's taken up to 20 seconds for each image to populate - frustrating!
  

With hard copy make sure you have used a quality printing service to best showcase your work – OfficeWorks will always do a clean job.

•        不要拖拉

把你重点放在表达想法上。如果想要表达其他内容，可以运用以下模板：

•        项目简介
•        大概造价
•        项目日程表
•        完成阶段
•        谁和你一起完成这个项目？
•        你的思路

我的第一个建议是通过你的作品集来和业内外的朋友们沟通，同时，在面试中试着把你的作品集换个思路来描述。

当面试官往回看你的作品集时，你可以从中猜想他们的兴趣所在。

•        Don’t ramble
Keep your concept to the point. To help structure your response, use the following formula:
•        Brief
•        Build value
•        Timeframe
•        Stages completed
•        Who worked with you on this project
•        How you made the image
My number one tip is to practice talking through your portfolio with friends from within the industry and outside the industry! Also practice presenting your portfolio upside down as you will at interview.
Look for cues from the interviewer as to where their focus is when reviewing the folio - this will give a feel as to where their interest lies or what the role actually is.

肢体语言

有来自福布斯的许多文章以及网络上关于肢体语言的描述，当看到你的肢体语言时，面试官们会开始思考：

这个人适合在客户面前表现吗？

我发现，有的面试人员常常会弯腰驼背，几乎与面试官没有眼神交流，他们全程交叉双臂，这些行为往往由于过于紧张而引起，他们没有意识到，这些会向面试官传递着负面信息。

有的人的作品集非常出色，他们也对自己的工作充满热情，在任何一个公司他们都能出色地完成任务，但是，他们的肢体语言也许会成为他们最大的障碍。

因此，为了避免糟糕的肢体语言，我提出以下三点建议：

• 坐直。想象着你的背后靠着一堵墙，脊柱垂直，昂首挺胸。
• 目光交流。盯着面试官看不太好，但是，当他们问你问题时，一定要用充满自信的目光看着他们。当你因开始思考而目光涣散时，这可以理解，但思考结束后，你一定要继续保持自信。
• 微笑。当你微笑时，你的压力会逐渐减小，会让你变得放松，你对面的人也许是你未来的同事，所以没有那么可怕！
  

以上便是作品集的几个关键要素：请在制作作品集时保持其简洁和可读性，并且要保持自信，因为你在展示你的工作。

•        Body Language
There are dozens of articles from Forbes, Business Insider, and many other sites about body language in interviews- and there is a good reason for it – while your portfolio may be amazing, the interviewer will be thinking:
Can I put this person in front of a client?
I’ve had candidates sit hunched over, barely make eye contact, crossing their arms – and often this is due to nerves and not self-aware of what negative messages they could be sending.
Their portfolio work is killer, they are incredibly passionate about what they do, and they will be an asset to any firm but their body language will become their greatest barrier.

So, to avoid bad body language, here are my top three tips:

• Sit up straight – think that your spine is attached to a string and someone is pulling it up. Lift yourself.
• Make eye contact - staring down your interviewer isn’t good, but do look at them when they are asking you a question. If you need to look away to think, that’s fine! But look back at the start and end of your response.
• Smile – endorphins are released when you smile, which will lower your stress levels, relaxing you, and more critically: you may be working with the interviewer, so look excited!
  

And that’s it – keep simplicity, readability, accessibility, and approachability front of mind when constructing and presenting your portfolio, and overall honesty in that the work you are presenting is yours!


出处：本文译自www.archdaily.com/，转载请注明出处。