世界杯淘汰赛阶段用球—The Telstar Mechta
Adidas reveals interactive match ball for knockout stages of World Cup

由专筑网王帅，李韧编译

俄罗斯国际足联2018世界杯淘汰赛阶段用球是阿迪达斯Telstar Mechta，球迷可以使用智能手机参与足球的互动。

Telstar Mechta意为俄罗斯的梦想或野心，它是2018年6月30日开始的淘汰赛阶段使用的官方用球。在小组赛阶段使用的则是Telstar 18 足球。

Supporters can use their smartphones to interact with Adidas' Telstar Mechta, which is the official match ball that will be used in the knockout stages of the 2018 FIFA World Cup in Russia.
The Telstar Mechta – meaning dreams or ambitions in Russian – will be the official ball used in the knockout stages of the global tournament that start on the 30 June 2018. It replaces the Telstar 18, which was used throughout the group stages.

两个Telstar足球诞生于2014年巴西世界杯的官方足球之后。当时阿迪达斯的全球足球创新总监Antonio Zea告诉Dezeen的记者说这个“有史以来测试最多的比赛球”经过了机器人、射击机和风洞的测试。

阿迪达斯官方解释说，Telstar 18和Telstar Mechta最好地保留了巴西世界杯用球的优点，同时加入了全新的内置技术，最大限度地提高了足球的性能。

Both the Telstar balls follow in the footsteps of the Brazuca, the official ball of the 2014 tournament in Brazil. At the time Adidas global football innovation director Antonio Zea told Dezeen how robot legs, shooting machines and wind tunnels were employed to make it "the most tested match ball ever".
Adidas explained that while the Telstar 18 and Telstar Mechta retain the best of the Brazuca, they boast a brand new carcass with new built-in technology to maximise performance.

这项技术包括近距离通信技术（NFC），球的顶端嵌有芯片，可以让购买球的用户使用智能手机上的NFC应用程序与其进行互动。

互动程序会生成唯一的标识符，它可以根据用户的地理位置，解锁为用户量身定制的独家内容和信息。

同时也会报道与世界杯有关的独家视频内容，这些内容在整个比赛过程中都在更新，同时，这个球也将考验用户的技术。

例如，考验之一可能是尝试50次垫球。用户可以拍摄挑战视频并上传，然后分享在阿迪达斯足球圈。

This technology includes a near-field communication (NFC) chip embedded into the top of the ball, which allows  users that purchase the ball to interact with it using an NFC app on their smartphones.
Each interaction generates a unique identifier that unlocks exclusive content and information tailored to the user according to their geographic location.
As well as exclusive video content relating to World Cup, which is being updated throughout the tournament, the ball sets the user challenges that test their skill with the ball.
For example, a challenge may be to try and complete 50 kick ups. The user films themselves completing the challenge before uploading the footage. The results are shared with the Adidas Football community.

阿迪达斯官方声称，这一功能是为消费者设计，而不是世界杯比赛。

Telstar 18和Telstar Mechta球的设计根据1970年黑白Telstar球，它是第一款阿迪达斯世界杯用球，新球由六个热粘面组成，表面为素化三维表面。无论是在体育场还是在街上，这些贴面都可以在不同的天气条件下为球员更好地控制。

Telstar18小组赛用球的表面采用了黑色和灰色的渐变来代表俄罗斯的城市景观。而淘汰赛用球表面的渐变黑色和红色含有向俄罗斯国旗致敬的意义。

阿迪达斯官方解释说，丰富的色彩设计反映了淘汰赛阶段的强度和机会。

根据该体育品牌的说法，这只球经过了广泛的测试，其中包括了一些国家队和俱乐部。另外，可持续性一直是Telstar的关键点，它使用了回收衬垫材料制成，其包装也可回收。

Adidas said that this feature is designed for consumer use and not for World Cup matches.
Based on the black and white Telstar ball from 1970 – the first Adidas ball to be used at a World Cup – both the Telstar 18 and Telstar Mechta balls are made up of six thermally bonded panels with a pixellated 3D surface design. The textured panels are said to provide players with greater control in different weather conditions both in the stadium and on the street.
While the panels of group stage Telstar 18 ball feature a gradient of black and grey tones to represent Russia's urban landscapes, the panels of the newly released knockout stage balls feature gradients made up of black and red tones in tribute to the Russian flag.
Adidas said the adapted, more colourful design is said to reflect "the added intensity and opportunity the knockout stage brings".
According to the sports brand, the ball went through extensive testing that involved some of the leading national and club sides.It also added that sustainability has been a key focus of the Telstar balls, which are made using recycled backing material and come in recycled packaging.

阿迪达斯产品副总裁Dean Lokes说：“Telstar 18在技术上代表着巨大的进步。”

“对于Telstar Mechta，我们采用了同样的创新设计，并且对其进行重新设计，创造出适合世界杯淘汰赛的球。”

国际足联营销总监Jean Francois Pathy补充说：“过去的国际足联世界杯赛事中，阿迪达斯和国际足联有着悠久的官方合作历史。今年，阿迪达斯又推出了另一颗设计精美的球，Telstar Mechta将创新和表现作为比赛的核心。”

阿迪达斯还为8个参加世界杯的国家设计了比赛装备，其中有哥伦比亚、日本、比利时、墨西哥、德国、西班牙、阿根廷和东道主俄罗斯。

"The Telstar 18 was a huge step forward technically when it came to official match balls," said Dean Lokes, vice president of product at Adidas.
"With the Telstar Mechta we have taken that same innovative design and re-imagined it, creating a ball that perfectly suits the pressures and opportunities of the FIFA World Cup knock-out stage."
Jean-Francois Pathy, director marketing services at FIFA, added: "Adidas and FIFA have enjoyed a long history of successful official match balls over the past FIFA World Cup tournaments. This year, Adidas delivers yet another beautifully designed ball, the Telstar Mechta, bringing innovation and performance at the core of the game."
Adidas is also behind the design of national kits for eight of the countries participating in the tournament including Colombia, Japan, Belgium, Mexico, Germany, Spain, Argentina and host country Russia.