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AC米兰从位于Via Turati已有50年历史的旧总部搬到了Portello地区的新总部大楼。新总部大楼以崭新的形象昭示着俱乐部新时代的三个关键要素:人、运动、情感。

After almost 50 years in the old headquarters in Via Turati, the AC Milan move to a new building in Portello area. The building stands as a manifes to of the three key points of the new history of the club: men, motion and emotion.



在日常生活中,我们更倾向于将足球称为游戏,而不是运动。诚然,足球是一种公认的规范化运动,但却是因为其娱乐性在全球范围内得以广泛传播。我一直将足球视为人类发展的隐喻。我们用身体最不敏感的部位“脚”去接触类似地球模型的球体。足球很重要的一点是必须一直保持运动状态,而且它并非一项单人运动,必须依靠团队合作才能完成。

因此足球并不仅仅是一项普通的运动,更重要的是传播运动精神。而这个精神的传播者是人,是足球场中间跑动的形象。古老建筑中,圣人或勇士成为建筑的标志形象,而在这里,跑动的运动员们则成为足球场上的标志形象,他们被定格成为一个又一个在艰难比赛中勇夺目标的经典瞬间。飞向天际的足球被赋予了所有的能量与力量,而这种能量与力量又传播到每个人的心间。足球是一项运动科学,但同时也是一种教育工具,以及团结和成长的象征—这便是这项古老运动传播的信息。为了突显传播信息的特点,立面采用红黑两种颜色的同心圆图案,如波浪般向整个城市传播着积极的正能量。

In everyday language we tend to call soccer a game, more than a sport. Of course it is a recognized, regulated sport, but it has spread all over the globe because of its playful aspects. I’ve always thought of it as a sweeping metaphor of human evolution. In soccer we limit ourselves to the useof the least sensitive part of our bodies to tame that symbol of perfection that is the sphere, a tiny scale model of our planet. The power of the lower limbs is gauged, the feet are taught to caress that sphere. And the crux of the game is not to hang onto the ball, but to speed its circulation,avoiding solos, contributing to a collective symphony.

So soccer is not just action, but the true propagation of a message. The vector of the message is man, and it is precisely his figure that stands at thecenter of the edifice. A new humanism, in motion. As in the buildings of the past where the figures of saints or powerful men suggested the profile of the structure, here athletes in motion stand out against the inclined facade. Frozen moments of an uphill race towards the goal. A ball kicked upto the sky that brings with it all the energy and force of the gesture, an impact that is immediately transformed into proliferation. The messageconveyed is that soccer represents a sporting discipline, but at the same time it is also an educational tool, a symbol of togetherness and growth. To underline the force of the message, the facade decorated with concentric bands of red and black propagates a positive shock wave that willideally invade the whole city.



新大楼占地面积约10,000m2,共七层,分别为:俱乐部行政管理区(占三层)、饭店、博物馆、官方专卖店和米兰实验室。

With almost 10,000m2, the new headquarters are divided in 7 floors with the management area of the Club, a restaurant, a museum, an officialstore and the Milan Lab.



行政管理区行政管理区供三层,含高管办公室、会议室、议事厅、新闻发布室等。墙面图案反映了该项目旨在表达的无限活力和传播运动精神的设计理念,此外还印上了AC米兰的经典历史瞬间。

MANAGEMENT AREAThe management area is divided into three different floors where we can find senior management offices, meeting rooms, council room, breakoutarea, press room, etc. The graphics used on the walls reflect the dynamism and propagation of the general concept of the project and use differenticonic images in the history of AC Milan.

















饭店酒店结构的理念同样是传播运动精神,但以竖向和环形的构体进行表达。不同比例的不同颜色所形成的构体从地面延伸到天花板。

RESTAURANTIn the restaurant, the concept used for the structure is again based on the idea of propagation, but in this case focused on a vertical and circular dimension. Columns formed by circles of different colors and proportions grow from floor to ceiling.





商店从大楼外部和博物馆可到达商店,这是AC米兰的第一家全球连锁店,其他连锁店将在世界范围内陆续开放。商店理念是运动者,其最鲜明的特点是好像正在冲出柱体的人物雕像。        

STOREThe store, with access from the outside and from the museum, is the first of a series of shops that AC Milan will open progressively worldwide. Thisstore will be based on the idea of man in motion, represented by several large figures that seem to escape from the columns.











博物馆该博物馆是AC米兰建设的第一家博物馆,用来展示俱乐部赢得的所有奖杯。博物馆在空间中融入AC米兰的辉煌历史。在这里,参观者可以与不同的科技设施进行互动。整个博物馆是AC米兰与Google共同设计建成的。

MUSEUMThe museum, the first officially opened by the club, exhibit all the trophies won.This space is a combination between the history of AC Milan and areas where the visitors can interact with different technologies. The entire museum has been developed in partnership with Google.



参观者一踏进博物馆即可感受到扑面而来的AC米兰历史的气息。墙面上会根据不同的奖杯数量用五种不同的颜色进行分区。每一区会展示相应年份的统计数据、文本、影响资料,以及经典瞬间。此外,博物馆内还展示了一些具有独特价值的物品,向每一位参观者诉说着俱乐部历史的精彩故事。

Right after the entrance, the visitor can experience the history of AC Milan. The walls are divided into different sections year by year, ranked by 5 different colours depending on number of trophies won. Each section presents, through statistics, texts and videos, the most important moments of the year. Also, a collection of unique items show us the significant details of the history of the club.



接下来是金色的纪念品陈列室,展示俱乐部获得的国际和国内奖杯。中间屹立着3米高的欧洲冠军联赛奖杯雕塑。

On the next area, the Trophy Room, with its golden walls, exhibits the international and national cups won by the club. Also a 3 meters high replica of the UEFA Champions League trophy dominate the room.



名人堂内,交互式屏幕展示着AC米兰历届冠军的肖像。地面和天花板上安装网格状的LED灯。墙面的玻璃背景上是红色的雕花镶板图案。这些创新的设计元素是用未来主义风格对名人堂的经典灵魂的重新阐释。

The area known as Hall of Fame shows the portraits of AC Milan champions through interactive screens full of contents and states of each player.

The floor and ceiling is made by a LED grid and the walls presents a glass back printed boiserie in red. With all this elements, the classical soul ofa Hall of Fame is reinterpreted with a futuristic touch.



最后一个区域是若干不同的临时展示空间,这里还有一张互动展示桌。参观者可以选择继续观看俱乐部相关的影像、文字资料,也可以选择继续探索这座具有非凡历史意义的大楼。

In the last space, the visitor will find different temporary exhibitions together with an interactive table where we can choose between discover andinteract with different data and images about the club or navigate through the most emblematic places in the history of AC Milan.











MORE: Fabio Novembre
via:gooood.hk

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