ITALIAN FASHION HUB: CALL FOR IDEAS

由专筑网缕夕，李韧编译

提交：2018年1月31日
注册： 2018年 1月28日
语言：英文
地点：意大利
奖励：请看下面的细节
类型：开放型

YAC（青年建筑师比赛）联合Centergross推出“意大利时尚中心”设计竞赛，这是一个重建欧洲时尚多项服务区的建筑比赛。颁发奖金为20000欧元，获奖作品由评审团共同评选，评审团成员有Patrik Schumacher（扎哈建筑事务所）、Ben Gilmartin（Diller Scofidio + Renfro）、Marie Hesseldahl（3XN）、Aurélien Coulanges（让•努维尔事务所）。

时尚潮流日益成为全球关注的重点。除了在意大利传奇创造的历史品牌之外，其他巨头纷纷涌现。这些新公司已经设法满足了以合理成本创造优质产品的迫切需求。它们是快速时尚公司的代表，同时也是艺术家的代表，另一方面，它们也代表了发展迅速的当代社会。

快速发展是时尚的未来趋势。如果快销时尚在欧洲拥有自己的总部，那么意大利的Centergross一定是一个好选项。Centergross有着优越的地理位置，这里有一百万平方米的办公空间、陈列室和仓库。同时，Centergross也拥有许多全球重要的时尚公司。以下的数据十分惊人，在这里有着6000名工人、700家公司和10000名日均访问游客。它是一个时尚城堡，汇聚了设计师、模特儿、买家和商人。每一天，这里向全球出售的各个时尚单品，能够产生约50亿欧元的营业额。

原来的项目极具功能性。恰恰相反，由于最初的设计原因，Centergross的现有建筑无法满足现有需求，因此，当地负责人员决定重新建造这些建筑：服务区。这是一个1公里的区域，其中有餐厅、健康中心、办公室和数百家商店。仿佛它们是巨大的枢纽系统，为整个时尚区提供服务。

怎样通过建筑来体现其时尚城堡的身份特征？如何充分利用这么大的建筑规模来创造意大利时尚的纪念碑？

这里是意大利时尚中心，本次竞赛的目的是给欧洲快销时尚的首都一个全新的面貌。Oma和Prada，Chipperfield和Valentino，Ito和Tod's：时尚与建筑密不可分。今天，由于意大利作为时尚之都，这种联系被再次强调。通过这次比赛，设计师将有机会以前所未有的建筑规模进行设计工作。作为最重要的设计品牌，他们将有机会在当代建筑史上脱颖而出，而这些创意甚至也可能成为未来时尚的发展趋势。


评审委员

- Patrik Schumacher（扎哈建筑事务所）
- Ben Gilmartin（Diller Scofidio + Renfro）
- Marie Hesseldahl（3XN）
- AurélienCoulanges（让•努维尔工作室）
- Fabio Alberto Roversi摩纳哥（ABABO）
- Lucia Gazzotti（Centergross）
- Stefano Stanghellini (IAUV）


奖励

一等奖10000欧元
二等奖4000欧元
三等奖2000欧元
4名金奖提名各1000欧元
10名荣誉提名
30名入围者


日期

提前注册开始：2017年10月23日
提前注册结束：2017年11月26日（格林尼治标准时间下午11.59）
正式注册开始：2017年11月27日
正式注册结束：2017年12月21日（格林尼治标准时间下午11.59）
开始最迟注册：2017年12月22日
最迟注册结束：2018年1月28日（格林尼治标准时间下午11.59）
作品提交截止日期：2018年1月31日（格林尼治标准时间下午11.59）
开始评审：2018年2月5日
结果公布：2018年3月5日

竞赛网站：http://www.youngarchitectscompetitions.com/competition


Submission: January 31, 2018
Registration: January 28, 2018
Language: English
Location: Centergross, Italy
Prizes: Please see details below
Type: Open

YAC – Young Architects Competitions – and Centergross launch “Italian Fashion Hub”, an architectural competition to redevelop a multi-service area of the wider fashion district in Europe. A cash prize of €20,000 will be awarded to the winners selected by an internationally- renowned jury made by, among the others, Patrik Schumacher (Zaha Hadid Architects), Ben Gilmartin (Diller Scofidio + Renfro), Marie Hesseldahl (3XN), Aurélien Coulanges (Ateliers Jean Nouvel).
Fashion is increasingly becoming a global phenomenon. Alongside the historic brands that have created the made in Italy legend, other giants have emerged. Such new companies have managed to meet the urgent need to create excellent products at an affordable price. They are the fast fashion companies, giants and artisans, which have endorsed the features of speed and dynamism that are part of the contemporary society.
The future of fashion is in speed. If fast fashion has its own capital in Europe, such place is- without any doubt- Centergross. Centergross is located on international transportation roads. It comprises a one million square meters of office space, showrooms and warehouses. Centergross is one of the most important groups of fashion companies at global level. It is a titan with staggering figures: 6.000 workers, 700 companies and 10.000 daily visits. It is a fashion citadel with stylists, models, buyers and businessmen. Every day this army designs, purchases and provides the market with collections and accessories generating a 5 billion euros turnover.
The original project is still highly functional. On the contrary, the importance and centrality as fashion citadel acquired by Centergross are no longer consistent with a facility starting to bear
the marks of the ravages of time. For these reasons, 40 years after its Foundation, Centergross decided to let designers redesign its most representative building: the service area. It is a 1 km area with restaurants, wellness centers, offices and hundreds of shops. As if they were a huge lymphatic system, they supply the whole fashion district with services.
Which identity to offer- through architecture- to the biggest fashion citadel of the international scenario? How to make the most of such large intervention scale to create a monument to Italian fashion?
These are the questions of Italian Fashion Hub, the competition by YAC and Centergross aiming to give the capital of the European Fast Fashion a new look. Oma and Prada, Chipperfield and Valentino, Ito and Tod’s: the bond between fashion and architecture is strong. Today, this connection is renewed thanks to Italian Fashion Hub. Through this competition, designers will have the opportunity to work with an unprecedented intervention scale. As the most important design brands, they will have the chance to leave a mark in the history of contemporary architecture offering their creativity to one of the most demanding and refined pillars of the global economy: fashion.

JURY
– Patrik Schumacher (Zaha Hadid Architects)
– Ben Gilmartin (Diller Scofidio + Renfro)
– Marie Hesseldahl (3XN)
– Aurélien Coulanges (Ateliers Jean Nouvel)
– Fabio Alberto Roversi Monaco (ABABO)
– Lucia Gazzotti (Centergross)
– Stefano Stanghellini (IAUV)

PRIZES
1st PRIZE 10.000 €
2nd PRIZE 4.000 €
3rd PRIZE 2.000 €
4 GOLD MENTIONS 1.000 €each
10 HONORABLE MENTIONS
30 FINALISTS

CALENDAR
23/10/2017 “early bird” registration – start
26/11/2017 (h 11.59 pm GMT) “early bird” registration – end
27/11/2017 “standard” registration – start
21/12/2017 (h 11.59 pm GMT) “standard” registration – end
22/12/2017 “late” registration – start
28/01/2018 (h 11.59 pm GMT) “late” registration – end
31/01/2018 (h 12.00 pm – midday – GMT) material submission deadline
05/02/2018 jury summoning
05/03/2018 results announcement

competition’s website: http://www.youngarchitectscompetitions.com/competition


出处：本文译自competitions.archi/，转载请注明出处。