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Elitsa Boneva设计的柔性台灯入选Made.com的TalentLab
Versatile desk light by Elitsa Boneva shortlisted for Made.com's TalentLab

由专筑网王帅,李韧编译

在Dezeen为Made.com制作的短片中,Elitsa Boneva讲述了她设计的柔性台灯入选TalentLab的原因。TalentLab是一个专为新兴设计师提供的良好平台。

在Lee Broom建筑事务所从事设计工作的Boneva说:“TalentLab是一个非常好的平台,在这个平台上,设计人员提交他们的想法,并有可能看到他们设计的产品。”

像Boneva这样的有抱负的设计师受邀向TalentLab提交产品设计。然后,Made.com评选出最佳入围名单,最后在TalentLab网站上公布。

In this movie produced by Dezeen for Made.com, Elitsa Boneva explains how her design for a flexible desk lamp was shortlisted for TalentLab, the brand's platform for emerging designers.
"TalentLab is a platform for designers to submit their ideas and potentially see their design produced," says Boneva, a recent design graduate working at Lee Broom's studio.
Aspiring designers like Boneva are invited to submit their product designs to the TalentLab. Made.com selects a shortlist of the best entries to present on the TalentLab website.

当火爆的“众筹”模式引入到“设计界”,会发生什么?第1张图片

Elitsa Boneva设计的柔性台灯被列入TalentLab的候选名单,TalentLab是Made.com新兴设计师的新平台/Elitsa Boneva's design for a flexible desk lamp was shortlisted for the TalentLab, a new platform for emerging designers from Made.com

访问该网站的客户可以进行投票,选出他们喜欢的设计,最受欢迎的设计作品将会投入生产,人们可以通过Made.com平台进行产品的购买。

设计师将会得到相应的报酬。

Customers visiting the site can then vote for their favourite designs by pledging a refundable deposit. The most popular designs are put into production, and will be made available for purchase as part of Made.com's range of products.
The designers will be paid royalties in line with the percentage that Made.com pays all of its existing professional designers.

当火爆的“众筹”模式引入到“设计界”,会发生什么?第2张图片

Boneva设计的Ellieday台灯,组件易于调节,灵活性好/Boneva designed the Ellieday desk lamp with easily adjustable components to offer users total flexibility

Boneva提交给网站的设计是一盏名为Ellieday的台灯,她声称:“这是一种灵活的台灯,方便移动,帮你更好地完成工作。”

她继续说:“我想把传统技术和材料结合到当代产品中,这盏灯的材料为传统的钢材和黄铜,使用车床加工而成。”

The product that Boneva submitted to the site is a desk lamp called the Ellieday light. "It's a flexible desk light which provides the user total versatility of movement, and allows you to perform better within your workspace," she claims.
"I wanted to combine traditional techniques and materials in a contemporary product," she continues. The light is designed to be manufactured using a lathe, and is constructed from traditional materials including steel and brass.

当火爆的“众筹”模式引入到“设计界”,会发生什么?第3张图片

Boneva将草图、技术图纸、照片和3D模型上传到TalentLab网站/Boneva uplaoded sketches, technical drawings, photographs and 3D models to the TalentLab website

根据Boneva的说法,这种设计基于易用性和灵活性的原则。她说:“所有的部件都很容易调整。”

可调组件是可以通过旋转来改变光线方向的基座,以及连接在垂直阀杆上的夹具,用户可以自由调整光线的高度和角度。

According to Boneva, the design is based on principles of ease of use and flexibility. "All the components have been designed to be easily adjusted," she said.
The adjustable components include a base that can be rotated to change the direction of the light, as well as a fixture attached to a vertical stem that allows users to alter the height and angle of the shade.

当火爆的“众筹”模式引入到“设计界”,会发生什么?第4张图片

Made.com的客户为台灯的生产提供资金。当达到众筹目标后,该灯具将与Made.com的其它产品一起上市/Made.com customers will be able to fund the production of Boneva's lamp. If it reaches its funding goal, the lamp will be listed alongside Made.com's range of products for purchase

设计师继续说:“它方便移动,这样就不会对你的工作造成很大影响。”

当Made.com负责人通过电子邮件与她联系时,Elitsa发现她的设计被列入了TalentLab的候选名单。她在视频中说:“当听到有人想要出资生产我的设计作品时,我非常兴奋。”

“我刚刚开始自己的设计生涯,能在毕业后这么短时间内看到自己设计的产品在现实生活中制造出来,这种机会既难得又美妙。”

TalentLab是一项在2013年发起的活动,它实现了少数设计师将自己的设计作品变为现实的想法,这是一种新形式的比赛,让更多的设计师参与进来。现在TalentLab已取代了Made.com的新兴人才奖(Emerging Talent Award)。

Made.com由Ning Li、Julien Callede 和 Chloe Macintosh于2010年创立。

"It's really easy to move it around so it doesn't interrupt your work," she continued.
Elitsa discovered that her design was shortlisted for the TalentLab when Made.com contacted her via email. "I was very excited to hear that somebody wants to produce my idea," she says in the video.
"I'm just starting my design career. It's a very rare opportunity to be able to see your product manufactured in real life, especially so soon after graduating."
TalentLab replaces Made.com's Emerging Talent Award – an initiative launched in 2013, which gave a small selection of designers the chance to realise their proposed products. The new format opens the contest up to a greater number of designers.
Made.com was founded in 2010 by Ning Li, Julien Callede and Chloe Macintosh.

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