建业电影小镇橙园展示区
Central China Movie Town Exhibition Area

1895年的巴黎卡普辛大街，是电影时代开启的时空节点。时间如一个移动长镜头，放映过去、当下与未来的线性叙事，经典片段在缓缓平移中存留脑海，未知答案在埋下伏线后等待揭晓。电影和时间一样，充满魔力。

The year 1895 at the Boulevard des Capucines in Paris, the city of lights, marks a particular milestone in time and space: the historic start of cinema. Time is like a dynamic long shot, projecting a narrative line between past, present and future. Classic movies keep viewers immersed in a carefully choreographed atmosphere, waiting for the answer to be revealed right at the end of the line. It can be said then that cinema and time share something in common, there’s something magical about them.

▽ 总体平面布局／Overall Layout


此项目位于河南省郑州市中牟县，总体占地面积高达2000亩以上，具有得天独厚的地理优势，拥有当地地产巨头建业地产和影视巨头华谊兄弟的联袂合作打造的文化特色项目，从而带动区域发展与文化建设。

With a total area of more than 330 acres, the project is located in the city of Zhengzhou, Zhongmu County, Henan Province. The area presents unparalleled geographical advantages, and has been chosen by the real estate giant Central China Real Estate, and the cinema and television international heavyweight Huayi Brothers, to portray the characteristics of a unique artistic project, promote regional development and cultural construction.

▽ 概念过程图／Pictures of the conceptual process


设计理念：

设计师对该展示区公共空间的创作定位于“电影”主题，通过时间的符号语言在镜头下串联整个空间，营造故事化的场景体验，创造具有人文意义的IP场景。从宏观角度解析电影发展史，以极具代表意义的三大电影发展节奏：过往的经典——当代的火热——未来的展望，形成人与空间的共鸣。从微观的视角探索人与电影的内在精神联系。

Design Concept:
The designer features “cinematic” elements as the main theme on public spaces of the exhibition area. The entire zone is connected through the continuous use of a symbolic language that represents time, allowing the visitor to experience story-like scenes of profound humanistic significance in international production scenarios. Analyzing the theory of the evolution of cinema from a macro perspective, we observe three major developments that form a harmonic resonance between people and space: classics from the past, modern trend, and vision of the future. Furthermore, these developments explore from a micro perspective the spiritual connection between people and cinema.

▽ 实景图／On-site pictures










默剧大师卓别林说过：“ 时间是伟大的作者，她能写出未来的结局”。只有时间，才能证明经典。

缓入《无声的礼赞》，通过黄金时代的“放映机”元素，将胶带以抽象的形体表现。啪嗒一声，老式电影放映机的射灯一开，建筑立面上立刻映出一块黄色的光晕。这样的场景，似乎很遥远，又近在迟尺。延续经典符号，电影胶卷经过转译，契合空间的氛围，打造人文雅韵精魄。夜间，边线镶嵌的LED灯带亮起，胶卷又化作流动的光景，催人梦回过往。

Charles Chaplin, the master of pantomime, once said: “Time is a great author, it can write the outcome of the future.” And indeed, only time can define a classic.
From the first artwork within sight “Silent Applause”, to the “Projector” of the Golden Age, film elements are portrayed in an abstract form throughout the project. With a click sound, the spotlights of an old-fashioned movie projector are turned on. Then, a yellow glow is reflected on the façade of the building. Such a scene feels far away in the distance, yet remains so close at hand. Classic symbols are further used to interpret the essence of film, fitting into the atmosphere of the space, and creating a refined and elegant language. At night, the LED lights on the sides of the artwork are lit to create a flowing scene, bringing to mind beautiful dreams from the past.









时光倒转，沉淀的声音，好似留声机传来娓娓音律。《青春留声机》2个艺术装置贯通，实现人流的多变，视觉的交错。轻轻转动留声机，呼吸光晕此起此伏，随着奥黛丽·赫本的经典曲目在耳边响起、萦绕，那些经典的电影片段也一幕幕地浮现脑海：罗马假日、蒂凡尼的早餐……

Time flows in reverse, sound becomes matter… these feelings are conveyed as if the beautiful music of a gramophone was playing around us. “The Gramophone of Youth” consists of two art installations that bring to mind the multiple changes in people through an effect of visual interlacing. The gramophone gently plays, and a halo of light glows up and down, flowing with the rhythm of time. The classic repertoire of Audrey Hepburn can almost be heard, as classic movies come to mind: “Roman Holiday”, “Breakfast at Tiffany’s” …









《岁月永恒》设计引用当代电影《泰坦尼克号》，以“永恒”作题。无限循环的“莫比乌斯环”，延展、流动、交融，于无限的三维空间中，诠释时间概念“岁月永恒”。本是流水无意，却因现代科技的介入，化为雕塑水幕，数字图文在“时光”里不断闪烁、回旋，让人铭记那光辉时刻。

The design of “Eternal Time” is based on the concept of eternity from the movie “Titanic.” The loop of the Mobius Strip extends, flows and blends in a never-ending three-dimensional space, to portray the infinite reach of perpetuity. Normally water is a simple element, yet in this case, through the use of modern technology, it is transformed into a curtain coming out from the sculpture. Digital texts constantly flash and swirl in “time”, making of this brilliant moment a pleasant memory to be cherished.

▽ 匠心独运／Unique Craftsmanship


设计师对自己的作品严加思索，雕塑工作者对待作品的精雕细琢，秉着精益求精的精神理念，在追求艺术完美和极致时保持一颗匠心。每一笔设计的线条是创意的细胞，一次次样品推演是技术的突破，一敲一击的千锤百炼是作品的人文精魄，都无不散发着巧夺天工的艺术魅力。

一百二十多年后电影平民化的当今，橙园内这一场时空蒙太奇，用当代与经典交织的产物予人更多思考，用视觉和听觉一并的互动予人独特体验，从平静怀旧的黄金时代，到情绪高涨的当代，及至蕴含着意识形态的传递的未来，都传达了各自的美学和情感。

The designers carefully plan every aspect of the project, while the sculptors work thoroughly on every detail of the artworks, adhering to a spirit of excellence, in search for artistic perfection and uniqueness. Each line of design is creative, every sculptural model is a technological breakthrough. All of this is achieved through a combination of hard work and tempered human emotion that produces an artistic charm out of this world.
Today, after more than one hundred and twenty years of cinema history, the spatial and temporal montage at Central China Movie Town blends the classic with the contemporary to produce new ideas and thoughts. Visual and auditory interactions allow visitors to experience scenes from the placid times of the golden age to the trendy mood of contemporary cinema, and projects them into the future, conveying their own aesthetics and emotions.


设计师自述

现代的审美艺术不仅仅只有观看属性，更多地具备与公众发生链接的情感共鸣，即体验感，互动性，留给观者更多的想象空间去阅读艺术品的魅力。艺术品置于空间中作为艺术载体，是辅助功能空间美的需要，让空间变得并不那么沉寂。区域分布着重要考虑对建筑景观的关系，围合的空间，开敞的空间以怎样的艺术形式，艺术风格去匹配环境这是设计中的一大难点。宏观分析整个空间的故事逻辑，呈现逻辑应该是分级的，突出重点弱化小空间（根据人行动线参与的多或少而定），这里的故事主题是一个精神IP，艺术品表现是要与之呼应的。对于美学，我认为是一种价值属性，完善人与社会，体现生活关怀的艺术情节，美学已不仅仅是一种关于审美趣味的理论，而是融入个人群体生活，当代美学也不只是形式美学的媒介意义，更像是一种哲学文化。

A Word From the Designer
Modern art appreciation involves more than just visual perception. True appreciation demands emotional resonance with an audience, allowing people to experience and interact with works of art, feeding their imagination to further explore the alluring qualities of creativity. Thus, artworks are placed as carriers of creativity, to assist functionality, and make spaces less reserved and quiet. The area of the project has been divided with careful consideration to maintain the relationship of the architectural landscape. The artistic forms of both closed and open spaces match the environment, a feature not easily achieved in design. A macro analysis of the logical story of the space highlights key points and minimizes small spaces (depending on how much people take part in the action line). The theme of the story is a spiritual international production and the artworks that match such concept. Regarding aesthetics, I believe they are extremely valuable, as they improve people and society and encourage us to cherish life. Aesthetics are more than just theories about appreciation, but the integration of the individual into a larger community. Indeed, contemporary aesthetics go beyond the simple study of artistic media, to become a whole philosophical culture.


项目地点：河南，郑州
项目功能：售楼展厅
设计单位：重庆市基本源素建筑设计有限公司
设计总监：陈沿均
设计师：钟慰
设计管理：邓智超
项目管理：陈克新
摄影：纳信
设计时间：2018

Location: Zhengzhou, Henan province
Function: Sales Hall
Design Firm: Chongqing Basic Element Architecture
Design Director: Yanjun Chen
Designer: Wei Zhong
Design Manager: Zhichao Deng
Project Manager: Kexin Chen
Photography: Xin Na
Year of Design: 2018


来源：本文由重庆市基本源素建筑设计有限公司提供稿件，所有著作权归属重庆市基本源素建筑设计有限公司所有。