建筑表面的3种趋势
3 Trends Inspiring New Architectural Surfaces

由专筑网小R，吴静雅编译

来自世界知名工程表面制造商的分享，影响下一代装饰表面的3个趋势。

多年来，室内表面设计师的灵感一直来源于周围环境，从而构成愉悦创新的空间表面。其中有为人所熟悉的，也有传统的，还有未来与现代的，设计性感同样也可以来源于周围的结构、元素与风格。

Wilsonart设计团队致力于开发美观高性能的产品，从而呼应市场的需求，设计师们每年都会花费大量的时间从材料、时尚度、建筑、色彩、工业、社会趋势等方面研究表面风格。

“我们是一家公司，我们通过宏观的研究与开发过程，让设计产品满足当前的空间表面需求，并且着眼于未来的表面体系，因此让自己的作品看起来别具一格。这样的策略也使得我们创造出让设计师能够诉说特别故事的产品，通过空间来表达故事。”——Wilsonart设计负责人Gwen Petter

Petter分享了他们的最新产品，也表达了影响下一代装饰表面的3个重要趋势。

World leading engineered surfaces manufacturer shares three trends influencing next-generation decorative surfaces
For years, interior surface designers have drawn inspiration from their environments in order to create delightful and innovative engineered surfacing materials specified in architectural spaces. From familiar and traditional to futuristic and contemporary, design inspiration can be found all around structures, elements, and styles that surround us every day.
Committed to developing beautiful, high-performing products that meet the needs of today’s market, the team of designers at Wilsonart spends hundreds of hours each year researching and assessing the latest material, fashion, architecture, color, industry, and societal trends that influence the next wave of surface design and innovation.
“As a company, we differentiate ourselves by utilizing a ‘big picture’ research and development process that allows Wilsonart to look beyond today’s surface needs, and instead, looks towards the future of surfaces. Ultimately, this approach allows us to create products that can help a designer or architect tell their unique story—a complete story—for the spaces they materialize. ”
- Gwen Petter, Director of Design at Wilsonart.
Sharing their most recent findings with us, Petter reveals three important trends influencing the next generation of decorative surfaces.



趋势1——地域主义

地域主义根植于社会趋势，人们希望拥有个性，并且能够管理自己的空间，抑或是通过共同的兴趣将人们聚集起来，表达整个区域的独特之处。这些自我管理的社区来源于当地艺术、文化、材料，以及属于自身故事的色彩。越来越多的企业与品牌应用地域主义概念，其中包括餐厅、酒店、医院，以及学校，通过设计的方式来增加当地的社区意识。

受地方文化影响的空间材质或是色彩也许来源于周围的景观或是定制标识系统，地域主义仍然是简约而有效的技术，能够支持品牌并在社区之间的建立紧密联系。在Wilsonart数字印刷工作室，设计师与建筑师能够为台面、墙体、标识系统定制层压面板，亦或是从多个设计中进行挑选，从而让空间保持独特。

Trend #1 – Localism
Localism is rooted in the “brand of me” societal trend, where individuals crave personalization and the curation of their spaces to celebrate what is unique to them but goes a step further by bringing individuals with shared interests together to celebrate what is unique to that area. These self-curated communities source local art, culture, materials, and colors to tell their own stories. From restaurants and hotels to hospitals and schools, more businesses and brands are adopting this concept of Localism by adding design elements that embrace the unique identities of their local community.
Whether a space is made up of materials and colors found in the surrounding landscapes or custom signage and fixtures inspired by local cultural influences, Localism is a simple and effective technique used to bolster a brand and build connections among a community. Through Wilsonart’s Digital Print Studio, designers and architects can create a completely customized laminate for countertops, walls, and signage, or select from nearly 500 additional curated designs, to help make every space unique.



趋势2——体验主义

近期研究表明，越来越多的人群，尤其是千禧一代，渴望收集体验感受，因为它能够帮助人们的生活。并且也越来越多的人们看到了体验的价值，因此设计师与建筑师们会通过沉浸式活动来吸引人群，满足日益增长的需求。

零售、酒店、餐厅同样专注于独特的体验，它能够表达一定的情感作用。这些公司通过周围环境来吸引人群，而构成这些环境的材料则能够提升体验感。Wilsonart的不同表面选项，能够在任何空间应用于任何品牌，同时提升了标识度，也促进了功能使用，给人们带来繁荣与持久的影响。

Trend #2 – Experiences
Recent research confirms that more people, especially Millennials, are collecting experiences instead of things because experiences help us to live in the moment. As more people see the value of collecting experiences, brick-and-mortars are working to meet this growing need by creating genuine, immersive events and activities to help attract customers.
Retailers, hotels, and restaurants are focusing on one-of-a-kind experiences that play to “emotional” loyalty instead of “transactional” loyalty. These companies do so by captivating our senses through our surroundings, and the materials that make up those surroundings can help heighten the experience. Wilsonart’s wide variety of new surface options, accommodate any brand in any space and can help enhance wayfinding, provide practical function, and add creative flourish and flair for lasting impressions.



趋势3——健康

这个社会充斥着各样广告与噪音，人们需要在幸福与健康的空间中生活。幸福与健康不仅仅是家庭所关注的焦点，同样也成为了许多办公场所的空间特征，因为这能够有效地提升员工的效益与生产力。认知型公司愈发注重适应性强的舒适办公空间，从而更好地保留与吸引优质人才。研究报告显示，到了2025年，幸福与健康的市场份额将会增加值860万美元。

除了办公场所，医院、学校、服务行业也在加速环境的转变，设计师们通过触觉表面与生物设计原则来让使用者减少压力、促进合作与提升。去年，Wilsonart公布了一系列增强肌理表面材料与自然灵感系列，这些作品变满足了不断发展的趋势，在各个空间也给人们带来如家般感受。

Trend #3 – Wellness
In a hyperactive, hyper-connected society saturated with ads, noise, and media, people are finding their happiness and comfort in wellness solutions that offer much-needed respite. Health and wellness is no longer just a focus in the home, but also a part of many workplace wellness strategies to help prevent diseases, improve productivity and boost employee satisfaction. Cognizant companies are increasingly focused on designing adaptable and comfortable environments that aid in their ability to recruit, sustain and retain top talent. In fact, according to an in-depth report by Zion Market Research, the corporate wellness market is estimated to increase to $8.6 million by 2025.
Beyond workplaces, hospitals, schools, and service industries are transforming their environments by incorporating tactile surfaces and biophilic design to help reduce stress, foster collaboration and promote renewal. A number of texture-enhanced surface materials and nature-inspired collections released by Wilsonart in the last year support this ever-growing trend to create familiar home-like environments outside of the home.