BIG建筑事务所进军元宇宙为互联网媒体公司Vice Media 设计了一个虚拟办公室
BIG designs virtual office in the metaverse for Vice Media Group

由专筑网逸希，小R编译

丹麦建筑事务所BIG设计了他们在元宇宙的第一座建筑，一间为互联网新媒体公司Vice media Group员工设计的虚拟办公室，名为Viceverse。

最近设计开放的Viceverse办公室位于Decentraland平台，它将作为该机构的虚拟创新实验室，并允许员工在不同质代币（NFTs）和其他数字化项目的元宇宙中工作。

“这是一个试验场所。”

Vice传媒创意机构Virtue Futures的全球执行创意总监Morten Grubak说，Vice传媒是一个“试验场所”。

Virtue Futures与Bjarke Ingels Group（BIG）建筑事务所在虚拟办公室项目设计领域展开了合作，Grubak认为，这更加激发出跨平台新媒体公司的创造力和影响力。

Grubak告诉记者说：“这是一座绿色且有机的建筑，我们可以在一天内建造出一整层楼，所以我们把它视为一个试验场所和画布，可以在上面任意建造。”

他补充说：“该团队可以尝试与不同质代币（NFTs）、去中心化自治组织（DAOs）和Web 3.0等产业进行联合开发试验，将深刻的见解直接应用于渴望产生影响力的品牌。”

Danish architecture studio BIG has designed its first building in the metaverse, a virtual office for employees at media company Vice Media Group called Viceverse.
The recently opened Viceverse office is located on the Decentraland platform, where it will serve as the agency's virtual innovation lab and allow employees to work in the metaverse on Non Fungible Tokens (NFTs) and other digital projects.
"It is an experimental playground"
Morten Grubak, global executive creative director of innovation at Vice Media's creative agency Virtue Futures, told Dezeen that Viceverse is an "experimental playground".
Virtue Futures worked together with Bjarke Ingels Group (BIG) on the office, which Grubak believes will foster creativity at the multi-platform media company.
"It's an extremely organic building, we can install an entire floor in a day so we see it as an experimental playground and canvas on which to build," Grubak told Dezeen.
"Teams can experiment with NFTs, Decentralised Autonomous Organisations (DAOs) and Web 3.0, applying insights directly for brands eager to make an impact," he added.


Vice传媒的元宇宙总部将用于虚拟项目的建造
Vice's metaverse headquarters will be used for virtual projects

BIG设计的工作空间看起来像一座白色的建筑，有着波浪形的立面和多层空间，员工可以通过中央通道进入。新总部办公大楼的员工可以组织召开会议，并与来自世界各地的同事相互合作。

格鲁巴克（Grubak）解释说：“这个空间展示了一系列的数字化实验，并为充满好奇心的探索者们提供了大量的‘ 隐藏’服务，包括为年轻的创意人员提供一条康庄大道，让他们获得全球倍受赞誉的元宇宙导师的称号。”

他补充说道：“这项研究亦会成为数字化领域社会学的数码实地研究平台。”


超越传统界限的虚拟办公室

办公室所在的分布式大陆（Decentraland）是一个开放源代码的元宇宙，人们在这里创造出独一无二的化身来代表他们的物理化自我。

部分公司已经在分布式大陆（Decentraland）上建立了营地，包含建筑和设计工作室Roar，该工作室宣布在今年早些时候已经购买了两块土地，用于在数码世界中建立展厅。

Viceverse是Vice传媒集团在全球25个国家外设立的第一个元宇宙办公场所，为该公司现有的办公场所增添了一个新的维度。

根据格鲁巴克（Grubak）的说法，Viceverse不仅在元宇宙中建立品牌，而且还探索了实体办公室界限之外可能的办公空间。

他说：“我们之所以交给BIG建筑事务所设计的目的是为了展示一些能够突破物理界限的东西。”

“互联网新媒体公司Vice media Group的到来，让其无国界的创造性劳动力首次在分布式大陆（Decentraland）上聚集在一起。”

“在这个大环境中，创造性的机会是非常令人兴奋的，因为我们已经在帮助品牌把握这个新的空间，所以我们自己在那里建立一个办公室是非常有意义的。”格鲁巴克（Grubak）说道。举例来说，就像Virtue Futures公司去年推出了可口可乐的第一个不同质代币（NFT）。


元宇宙工作场所允许远程团队创造性地开展合作

元宇宙是一个平行的虚拟世界，人们通过数字通信相互交流。

Vice传媒并不是唯一一家涉足这一领域的公司。今年10月，Facebook宣布将更名为Meta，专注于为元分析（Meta）定制产品。

不久之后，一系列国际品牌纷纷效仿，包括运动服装品牌耐克（Nike）宣布收购RTFKT，后者是一家生产可在不同网络世界里穿着的运动鞋服数字工作室。

图片由Vice传媒提供。

BIG designed the workspace to look like a white building with an undulating facade, with multiple levels that can be accessed via a central tunnel. Employees in the new headquarters can conduct meetings and collaborate with colleagues from around the world.
"The space showcases a range of digital experiments, and has plenty of hidden extras for curious explorers — including a direct route for young creatives to reach a selection of highly acclaimed global Meta-Mentors," explained Grubak.
"It will also serve as a launchpad for digital field research into the sociology of digital communities," he added.

Virtual office designed to go beyond traditional limits
Decentraland, which houses the office, is an open-source meta world where people create unique avatars to represent their physical selves.
Other businesses have already set up camp in Decentraland, including architecture and design studio Roar which announced that it had bought two plots of land for a showroom in the digital world earlier this year.
Viceverse is Vice Media Group's first metaverse workplace and adds another dimension to the company's existing offices in 25 countries across the globe.
According to Grubak, Viceverse enables the brand not only to establish its presence in the metaverse but also to explore what work is possible beyond the boundaries of the physical office.
"The brief we gave BIG was to present something that is pushing the boundaries of physical constraints," he said.
"The arrival of Vice Media Group allows its borderless creative workforce to come together virtually for the first time in Decentraland."
"The creative opportunities within the metaverse are hugely exciting and as we're already helping brands navigate this new space it makes sense to have an office there ourselves," Grubak said, citing the fact that Virtue Futures launched Coca-Cola's first NFT last year as an example.

Metaverse workplaces allow remote teams to creatively collaborate
The metaverse is a parallel virtual world where people interact with each other through digital communications.
Vice Media is not alone in its foray into the sphere. In October, Facebook announced that it would be changing its name to Meta and focusing on tailoring products for the metaverse.
Shortly after, a flurry of international brands followed suit including sportswear brand Nike, which unveiled its acquisition of RTFKT, a digital design studio producing trainers that can be worn across different online worlds.
The images are courtesy of Vice Media.