温彻斯特中部购物商场升级
Upgrade Of Shopping Arcade, Central Winchester  

由专筑网一颗尘土，小R编译

温彻斯特市委员会最近完成了温彻斯特中央更新区内国王步道拱廊的早期改善工程，并由Studio Multi领导的合作设计团队交付。

已完成的复兴项目属于区域转型计划，目的在于创造一个更有吸引力的建筑环境，让居民、游客、购物和通勤的人都可以享受空间。

Early improvement works to revitalise the Kings Walk Arcade within the Central Winchester Regeneration area have recently been completed by Winchester City Council and delivered by a collaborative design team led by Studio Multi.
The completed revitalisation is part of a transformation programme aimed at creating a more attractive built environment where residents, shoppers, commuters and visitors can meet and relax.



改造工程的想法是为国王步行街引入一种新的视觉识别体系。Studio Multi团队包括to-studio（景观设计师）、Light Follows Behaviour（照明设计师）和Tim George（平面设计师）。在整个设计和交付过程中与市委员会、租户和其他利益相关者（温彻斯特艺术学院、温彻斯特BID和社区服务团队）密切合作。还在一个公众论坛上提出议题，并根据收到的意见对设计进行了修改。

The thinking behind the improvement works has been to introduce a new visual identity to Kings Walk.  The Studio Multi team – which also included to-studio (landscape architects), Light Follows Behaviour (lighting designers) and Tim George (graphic designer) – worked closely throughout the design and delivery process with the Council, as well as with tenants and other stakeholders including Winchester School of Art, the Winchester BID, and the Neighbourhood Services team.  It also presented its proposals at an open public forum and adapted the designs to reflect comments received.



Multi工作室的总监Nicola Rutt说：“这个项目试图为温彻斯特的商人、购物者和游客创造一个更加生动活泼的焦点，以此来改变国王步行街曾经较为乏味的开放空间。拱廊拥有许多独立的创意企业，因此重要的是用同样的创意精神改善国王步行街环境。”

项目主要内容包括：在庭院区域新建一个秘密花园；引入和改进一致的标志和路标；用新的低能耗灯取代现有的照明并在关键区域增加新的有特色的灯；在果壳剧院附近、中溪街和银山入口周围的庭院区域，通过种植和照明使其充满活力。

这些升级有效地整合了果壳(当地上市的维多利亚社区剧院建筑)与国王步行街的其余部分，并通过重新粉刷砖墙和更换商店后入口的门，改善了沿银山的正面和入口的外观。

Nicola Rutt, Director of Studio Multi, said:
“This project has sought to transform the previously tired and uninviting open spaces of Kings Walk by creating a more vibrant and animated focus for traders, shoppers, and visitors to Winchester. ”   
“The Arcade has a mix of independent, creative businesses and our design approach recognises the importance of enhancing the environment of Kings Walk in the same spirit.”
The works include: a new secret garden in the courtyard area; the introduction of improved and consistent signage and wayfinding; replacing existing lighting with new low-energy lights and adding new feature lights in key areas; and animating the courtyard area adjacent to the Nutshell Theatre and around the Middle Brook Street and Silver Hill entrances with planting and lighting.
The upgrade has resulted in the more effective integration of the Nutshell – a locally-listed Victorian community theatre building – with the rest of the Kings Walk Arcade and an improved appearance to the façade and entrance along Silver Hill, including the repainting of brickwork and replacement of doors to the rear entrances of shops.



果壳的庭院和银山区域通过使用大胆的地面图形加上新的标识、照明和植物，在视觉上将整个发展联系在一起并重新激活。

这个设计在色彩的运用上采取了创造性的方法。使用中性色在国王步行街现有繁忙的视觉区域提供统一的背景。不同的是，设计团队为像银山区一样需要更多动画的地方，采用了新的图形主题。主要设计特点包括：

• 用于在地面上寻路的一系列醒目的亮橙色半环
• 漆成同样的亮橙色的新商店门与窗户结合，加强街道和商店之间的视觉联系
• 店铺门之间的墙壁涂上了白色的半环图案
• 使用不同深浅的绿色绘制的花盆，与橙色主题相辅相成
• 引入黄色椅子

低能耗照明也在设计之中，包括带有可滑动字母的“电影风格”的标志，该标志可以点亮以识别特定的商店，并且可以随着业务的变化而更换不同的词组。通过种植将生物多样性系统引入了以前缺乏自然元素的硬空间。除此之外还有环境契合度较高的绿色植物。

The Nutshell courtyard and Silver Hill area have been reactivated through the use of a bold ground-level graphic plus new signage, lighting and planting which visually ties the entire development together.  
The design takes a creative approach to the use of colour.  In those parts of Kings Walk with existing busy visuals, neutral colours have been used to provide a uniform backdrop.  In contrast, where the design team felt that more animation was required – such as along Silver Hill – a new graphic motif has been employed.
Key design features include:
• A series of striking, bright orange half-rings used for wayfinding on the ground
• New shop doors in Silver Hill painted in the same bright orange and incorporating windows to provide a stronger visual link between street and shops
• Walls between the shop doors painted with the half-ring motif in white
• Planters painted in various shades of green to complement the orange wayfinding motif
• The introduction of yellow chairs
Low-energy lighting has been incorporated, including ‘cinema-style’ signs with slide-in letters which light up to identify particular shops and can be replaced with different wording as businesses change.  The planting introduces a biodiversity element to a series of hard spaces which previously lacked any reference to nature.  Planters have been designed to be easily redeployed in other parts of the arcade, if required.  



温彻斯特市委员会领袖Cllr Martin Tod说：“看到国王步行街的早期改善工程完成真是太棒了。Multi工作室的工作具有变革性，为企业和建筑及周边地区的游客创造了一个充满活力和吸引力的空间。我们致力于重建城市的这一部分并支持位于国王步行街的独立企业。Multi工作室的设计帮助我们做到了这两点。”

国王步行街的早期改善工程已经提交了城市中心开发的提案《中央温彻斯特再生计划》，将与开发合作伙伴Jigsaw财团共同实施。

Cllr Martin Tod, Leader of Winchester City Council, said:
“It’s fantastic to see the early improvement works completed for Kings Walk. Studio Multi's work has been transformational, creating a vibrant and attractive space for the businesses and visitors to the building and surrounding area.  We're committed to regenerating this part of the city and supporting the independent businesses based in Kings Walk. Studio Multi's design has helped us do both.”
The early improvement works at Kings Walk have been delivered in advance of proposals to develop the centre of the city – the Central Winchester Regeneration programme – alongside development partner, Jigsaw Consortium.





建筑设计：multi 工作室
地点：英国曼彻斯特
项目年份：2023
类型：商街

Architect: Studio Multi
Location:  Winchester，UK
Project Year: 2023
Category: Streets