Fieldwork Baker & Co 宁波麦田工坊
Ningbo's bakery and all-day dining haven.


/ 设计理念
现代手工坊和传统经典法式的完美融合

A MODERN WORKSHOP WITH A FRENCH TWIST





最新落地的麦田工坊，把众人目光吸引到宁波的中心地带，设计团队将280平米的区域打造成一个结合烘焙和全日餐饮的综合体验空间。该项目以传统烘焙工艺为设计理念，为当地社区注入了独特氛围与魅力。该空间不仅创造了居民聚集的理想场所，也突显了设计在传播社区文化与品牌价值方面的重要性。

In our most recent project hcreates delves into the heart of Ningbo, where a 280 square meter space blurs the lines between a bakery and an all-day dining experience. This project stands as a testament to the power of design in creating a community hub, inspired by the meticulous craft of traditional baking methods.





在设计初期，我们将现代工坊的时尚摩登与传统法式面包店的经典风格相融合，特别强调了烘焙的纯手工品质和历史悠久的工艺传承。独特的设计理念使其在繁华都市中独具一格。

The design concept marries the modernity of a workshop with the charm of a traditional French bakery. The focus is on the artisanal quality and time-honored techniques of baking, setting the establishment apart in a bustling urban environment.


/ 空间体验
从品牌视觉设计出发，增加空间叙事感

FROM PIXELS TO PASTRIES: THE DESIGN JOURNEY





整个室内设计的旅程始于麦田工坊的品牌视觉设计，从微小的像素渐渐融汇成空间的概念与风格。每个像素点都代表着社区中的一个个体，最终汇聚成了一个完整的画面。这个比喻延伸到品牌的发展之中，其基石扎根于传统的方法之上。设计团队在强调这种像素化效果与保持传统面包店本质之间取得了平衡，从而形成了品牌独特的身份。

The design process began with the client’s visual branding, leading to a pixelization concept. Each pixel represents an individual in the community, coming together to form a complete image. This metaphor extends to the brand’s growth, built on the foundation of traditional methods. The design team navigated between enhancing this pixelization and maintaining the essence of a traditional bakery, striking a balance that forms the brand’s identity.





对设计师而言，实现美学吸引力和实用性之间的和谐至关重要。该空间在人流较多、高效运作的同时，还需要提供隐私和舒适感。室内设计保证了工作后勤区域与客户购买体验之间的无缝连接，同时确保了美学与实用两个元素的完美融合。

For the designers, achieving a harmony between aesthetic appeal and practicality was paramount. The space needed to operate efficiently while providing privacy and comfort. The design ensures a seamless connection between the back of house and the customer experience, with neither element overshadowing the other.









空间布局主要根据场地的自然条件决定，如光线和设备摆放。多种座位形式，从开放空间到私人角落，能满足不同顾客的偏好。与VI视觉顾问的合作可以确保品牌精髓贯穿整个设计，增强了空间内的叙事感。

The layout was dictated by the site’s natural conditions, such as light and utility placements. A variety of seating options cater to different customer preferences, from open spaces to private nooks. Collaboration with a Visual Identity (VI) consultant ensured that the brand’s essence was woven throughout the design, enhancing the narrative within the space.


/ 设计挑战
巧妙设计增加空间感，提升空间高度

OVERCOMING TECHNICAL CHALLENGES







虽然场地位于商场内，我们的目标是营造独立店铺的氛围。设计巧妙地隐藏了部分机电设备和建筑构件，同时增强了空间感。反光天花板元素不仅增加了品牌的视觉趣味，还提升了空间高度。通过采用声学策略，有效控制和减少噪音。定制家具深入展现了像素主题，同时提供了多样的座位安排。

Despite being located in a mall, the goal was to create the ambiance of a standalone store. The design cleverly conceals utilities without sacrificing the sense of spaciousness, using reflective ceiling elements to create visual interest and perceived height. Acoustic strategies were integrated to mitigate noise, and custom furniture pieces reinforced the pixel theme while offering diverse seating arrangements.













家具的选择体现了品牌推崇的可持续性和社区氛围。由咖啡渣回收制成的椅子和定制家具，在细微处融入产品的形状，展现品牌对有目的性设计的承诺。照明系统在打造社区氛围中扮演着不可或缺的角色。柜台前的特制长椅，以其细腻的像素面料勾勒出俯瞰般的拼贴地图图案，为人们打造了一个宜人的等待咖啡的角落，同时也作为公共座椅，深化了与品牌的紧密联系。

The selection of furnishings was guided by the brand’s narrative of sustainability and community. Chairs made from recycled coffee grounds and customized furniture that subtly incorporates the product’s shapes reflect the brand’s commitment to purposeful design. Lighting plays a crucial role, with a post lamp system fostering a communal atmosphere. In front of the counter is custom bench seat, the pixelated fabric mirrors the pattern of patchwork fields from above, creating a comfortable space to wait for your coffee that also acts as communal seating that enhances connection to the brand.









客户的积极参与是设计与其愿景保持一致的关键所在，这个愿景就是打造服务于社区的空间。最终不仅创造了一个提供美食体验的场所，更是品牌故事的生动表现，每一位前来的顾客都能成为空间叙事的重要一员。宁波麦田工坊不仅仅是一个美食空间，更是对当地社区、手工工艺和成熟设计的融合及赞颂。

The client’s active involvement ensured that the design aligned with their vision of a space that serves the community. The result is a venue that not only offers a culinary experience but also acts as a canvas for the brand’s story, inviting patrons to become part of a larger narrative.
This project in Ningbo is more than a dining destination; it’s a celebration of community, craftsmanship, and thoughtful design, where every detail contributes to a cohesive and inviting experience.


项目信息
PROJECT INFO

项目名称：Fieldwork Baker & Co 宁波麦田工坊（万象汇店）
室内设计：罕创(上海)建筑设计有限公司
主创设计师：Hannah Churchill
设计团队：Xiao Long，Changwei Zhou
项目地址：浙江省宁波市斳州区钱湖北路267号万象汇1楼L129
完成时间：2024年
项目面积：280平方米
摄影：Brian Chua
品牌视觉设计：麟石设计
家具品牌：mater，MatzForm，&Tradition，Side Design，HAY
施工单位：上海泽康建设工程有限公司


来源：本文由罕创(上海)建筑设计有限公司提供稿件，所有著作权归属罕创(上海)建筑设计有限公司所有。