项目概述

由LLA建筑设计公司（Laguarda.Low Architects）担任商业平面布局及室内设计的天津K11 Select坐落于天津滨海新区的周大福金融中心内。项目交通便捷，津滨轻轨和京津高铁可直达。总体项目建筑面积约4.3万平方米，以独特的设计融合汇聚高端商业，高级的艺术和文化创意，引领商圈格局的重塑与升级。天津K11 Select旨在为2021年的“滨城”打造消费体验与文化力量能够共融且蓬勃发展的全新空间，并为天津市民带来前所未有的艺术文化购物新体验。

Project Overview
With commercial layout and interior design by Laguarda.Low Architects, K11 Select is a trendy destination located in the 530-meter Tianjin CTF Finance Centre in Tianjin Binhai New Area. The surrounding site includes an International Golf Club, Tianjin Cultural Center - including a city library and several museums, the TangGu bullet train station, and several parks.
With direct access to Tianjin Metro Line 9 and Beijing-Tianjin Intercity Railway，the project has convenient transportation connections with the city and the larger metropolitan region. With an overall area of approximately 43,000 square meters, Laguarda.Low's unique design integrates high-end retail, high-end art and cultural creativity, and leads in the remodeling and upgrading of the entire business district. Tianjin K11 Select creates a new space where consumer experience and cultural power blends and flourishes, bringing an unprecedented art and cultural shopping experience to Tianjin citizens.


△五层禅意园© 舒赫

商业定位及布局

于2008年创立的K11集团在面对商业空间陷入同质化的大潮时，用艺术文化打破了传统市场的桎梏，开创了国内独树一帜的“文化零售”先河，并推出了多个相关品牌。其推出的子品牌K11 Select旨在为千禧世代打造「潮&趣」生活主场，为年轻消费者提供“实验性”与“未来感”并存的艺术文化购物新体验。正如行业人士所说，“随着电商影响不断扩大，Z世代的需求愈加多变，创新商业模式涌现，新零售则更需要我们的探讨与实践”，而K11 Select正是K11对新零售做出的新探索。

Project Positioning & Retail Strategy
The K11 Group, founded in 2008 and faced with the tide of homogenized retail spaces, have broken the shackles of the traditional market with art and culture, creating a unique "cultural retail" precedent in China and launching a number of related brands. Its sub-brand, K11 Select, createsan exclusive"trendy& fun" life home for the new generation of consumers aged 18-25, aimed at their consumption demands of an "unlimited imagination of the future" and "tasting new things", providing new artistic and cultural shopping experiences of "experimental" and "sense of future" for young consumers full of curiosity and advocating personality and pursuing taste. As industry insiders have said, "As the influence of e-commerce continues to expand, the needs of Generation Z have become more and more changeable, and innovative business models have emerged. New retail needs our discussion and practice". K11 Select is K11 Group's new exploration of new retail.


△项目外观及周大福金融中心 © Edgar Wong

作为K11集团在天津布局的首个文化零售项目，天津K11 Select购物艺术中心延续K11的核心精髓，将“艺术·人文·自然”元素完美融合在购物体验之中。通过精心设计的商业布局与动线，融合独具特色的零售店铺、主题空间、限量艺术活动与艺术品等，让新世代于文化创意的力量中迸发活力。

As K11 Group's first cultural retail project in Tianjin, K11 Select continues the core essence of K11 and perfectly integrates "Art, Humanity and Nature" into the shopping experience. Through the meticulously designed commercial layout and circulation, the integration of unique retail stores, themed spaces, limited art activities and artworks, etc., allows the new generation to burst into vitality in the power of cultural creativity.


△整体内部空间 © 舒赫

项目由B1至L5共六层，依次为：未来食艺、未来精选、未来风尚、未来酷玩、未来潮趣、未来花园。不仅致力实现无缝数码零售体验，改变传统实体零售模式，为顾客带来未来感十足的多元互动数码体验；更是总计引进60余家优质品牌，其中有超过30家独家店、首店、新概念店以及K11 Select专属形象店，包括滨海独家的星巴克HP臻选店、首次进驻天津的T11生鲜超市、首次且独家落地天津K11 Select的华为授权体验PLUS店、DJI大疆新天津城市店等。

The project has six floors from B1 to L5, which are: future taste, future feature, future fashion, future cool&play, future trendy fun and future garden. It is not only committed to realizing a seamless digital retail experience, but also to changing the traditional physical retail mode and bringing customers a diversified interactive digital experience with a full sense of thefuture - more than 60 high-quality brands have been introduced, including more than 30 exclusive stores, first stores, new concept stores and K11 Select exclusive flagship stores. This unique tenant mixbrings an unprecedented new concept of Cultural Retail for generation Z, local consumers and tourists from all over the country.


△首层主入口中庭 © 舒赫

室内设计理念

LLA延续K11独特的文化零售概念，将“艺术·人文·自然”核心元素融入顾客体验，并围绕“未来生活实验场”的定位，加入未来与科技的元素。以天津独特的运河文化为灵感，提出以“A River of Discovery探索之河”为设计理念，缔造全新的城市空间有机体。

Design Concept
K11 Select creates an immersive creative journey by integrating the central elements "Art, Humanities, and Nature" into a customer experience. Focusing on the positioning of the "Future Life Experimental Ground", elements of the future and technology are added. Inspired by Tianjin's unique canal culture, Laguarda.Low's design concept of "A River of Discovery" creates a new urban organism.


△室内空间设计手稿© LLA

以“A River of Discovery探索之河”为设计灵感出发点，室内整体空间宛如被自然溪流雕刻而成，通过一体化的吊顶与扶梯设计，与垂直空间自然相连，创造出优雅的流线型空间。

The interior design of K11 Select is shaped like a space in nature, carved by the flow of a river. The streamlined flow of the horizontal space is created by the elegant curvesthat are naturally connected to the vertical space through the integrated escalator design.


△地下一层 © 舒赫

蜿蜒曲折的铺地设计以及简洁明快的无缝照明设计在连续的空间中叠加上不同维度的流动曲线，形成富有层次与动感的“河流”串联起商业与艺术空间，引导顾客在其中游览探索。

The winding floor paving and seamless lighting design superimpose flow curves of different dimensions in a continuous space, forming a hierarchical and dynamic "river" connecting commercial and artistic spaces, guiding customers to explore and experience.


△三层 © 舒赫


△三层© 舒赫

不同“河流”的交汇处形成了特殊的展陈空间，为近四十件由国内外艺术家创作的当代艺术品提供了展示的舞台，将艺术文化的气息渲染于商业空间的方寸间。

The intersection of different "rivers" forms unique exhibition spaces, which provide stages for nearly 40 contemporary artworks created by domestic and foreign artists, the breath of art and culture is expertly woven into every square inch of commercial space.


△中庭-艺术品展陈空间 © Edgar Wong


△三层枯山水景观及艺术品展示 © Edgar Wong

整体设计材料采用素雅白色GFRG雕刻和大理石铺地，以在动态的商业空间中营造出典雅沉静的艺术陈列氛围。

The interior is sculpted with white GFRG, marble stone paving, and state-of-the-art lighting to create an elegant and refined art show atmosphere in the dynamic and active commercial space.


△四层© 舒赫

在构筑统一设计语言大框架的同时，建筑师也在各层融入不同的元素以对应相应主题。其中，让人仿佛置身于太空舱的洗手间设计、光影互动的电梯厅融合了未来科技感。

While designingthe framework for a unified design language, Laguarda.Low incorporated different elements on each floor to correspond to the unique themes. The"Space Capsule"restroom design and the"Light and Shadow"elevator hall integrate the sense of future technology.


△二层主卫生间-女士 © 舒赫


△一层电梯厅© 舒赫

位于五层的穹顶设计为空间引入充足的自然光线，室内的枯山水景观、绿色植物幕墙与公区的绿色点缀，又彰显出人与自然的和谐相处。

The skylightdesign introduces ample natural light into the space. The indoor dry landscape, green plant curtain wall and green embellishment of the public area also demonstrate the harmony between man and nature.


△中庭、玻璃穹顶天窗© Edgar Wong


△穹顶© 舒赫


△五层连接塔楼的绿色通廊© 舒赫

特色空间

入口——波纹走廊

K11 Select的入口设计受到不同形态的水波纹的启发，利用白色哑光的GFRG创造出起伏的“波纹”，波纹间的层层灯光在墙面缓缓的退晕，营造出出离的未来感。简明轻快的设计语言与外立面协调统一，又以充满仪式感的场景预示着“探索之河”的开始。

Special Features
Wave Corridor
Each entrance of K11 Select provides unique gateway experience to the customers through a "wave corridor"design inspired by different states of water. Customers enter the interior space through three-dimensional waves in different forms. The repetitive undulating white matte-finished GFRG waves create a sensual transition as the beginning of new Journey, "River of Discovery."


△主入口空间概念图 © LLA


△主入口外部 © 舒赫


△主入口空间© 舒赫


△入口© 舒赫

太空舱卫生间

位于二楼的专用洗手间以太空舱作为设计出发点，为顾客创造出充满未来感的独特体验. 封闭分离的厕所隔间如科幻世界的太空胶囊，最大限度的保护了用户的隐私，也提高了空间品质。

Space Capsule Toilet
The special toilet located on the second floor presents a new concept of a unique and futuristicrestroomexperienceforcustomers. Theenclosedandseparatetoilet compartmentsare like space capsules in a science fiction world, which maximizes the privacy of users and improves the spatial experience.


△二层主卫生间平面手稿 © LLA


△二层主卫生间-男士© 舒赫

隔间内的水槽、镜子和马桶均采用定制，与胶囊分离。公用洗手池边角的曲面处理，被波浪形墙面包围的椭圆形镜子，小便器隔板与弧形墙面上平滑地连接，无缝自由弯曲的线性照明，灵感来自河中鹅卵石的天花板灯以及蜿蜒的铺地设计，所有元素之间界限模糊，都与有机空间融为一体，创造出“从未来而来”空间感。

The sink, mirror, and toilet inside of each individual space capsule toilet compartment are all integratedand fabricated with customized GFRC. Separate from the capsules, the corners of the sinks are treated with curved surfaces, oval shaped mirrors flush with the wall, and urinal partitions smoothly growing out of the wallsseamlessly. All elements are integrated within an organic space that has seamless free curved linear ambient lighting, ceiling lights inspired by pebble stones in the river, and granite stone finished paving.The integrated space designed with natural flow creates a"sense of future" with an ambiguous boundary among disparate elements.


△二层主卫生间-男士© 舒赫


△二层主卫生间-男士© 舒赫

五层禅意园

充满流线与韵律，仿佛自然形成的空间设计是K11 Select的主旋律之一。项目五层通过木质饰面玻璃穹顶天窗引入自然光。鹅卵石、沙滩、灌木丛和艺术的禅意花园，为访客提供了在大自然中的宁静休息。游客可以通过一系列旋转的舱壁雕刻的峡谷空间欣赏整个商场的壮观全景。关注人与自然的可持续发展，创造城市新空间，成为回馈城市的有机体。

Zen Garden
The space design takes shape in nature, which is one of main themes of K11 Select, full of streamline and rhythm. The fifth floor of the project introduces natural light through the glass dome skylight with wooden finish frame. Zen gardens with pebbles, sands, bushes, and Art along with a grove of trees outside the skylight provides customers with a peaceful rest in nature. Visitors can enjoy the spectacular panoramic view of the entire mall through the canyon-like space carved by a series of swirling bulkheads. It pays attention to the sustainable development of man and nature, creates a new urban space, and becomes an organism that feeds back to the city.


△五层禅意园 © 舒赫


△五层禅意园© 舒赫

不同于其他K11 采取繁复的手法营造空间奇观，天津K11 Select更希望以一种柔和的姿态介入和链接商业与艺术，在热烈丰富的商业空间与高贵疏离的艺术空间中找到一种平衡，创造出适宜多元化形式的环境氛围，最大限度的展示商品与艺术品本身。未来的商场如何不断更新以适应人们物质与精神所需的变化，LLA已然给出了一个均质包容且充满“呼吸感”的新答案。

Differing from other K11 methods which are more complicated increating spatial wonders, Tianjin K11 Select intertwines commerce and art with a gentle attitude, finding a balance between the warm and rich commercial space and the noble and unique art space, and createsan environment suitable for diversified forms, maximizing the display of products and artworks. How does one update a future shopping mall for anew generation's everchanging needs? Laguarda.Low has given a new answer that is inclusive and full of life, the "feeling of breathing".


△首层吊顶平面图 © LLA


△二层吊顶平面图 © LLA

项目信息
项目名称：天津K11 Select
业主：香港新世界发展有限公司
地址：天津市滨海新区第一大街与新城西路交汇处东北角
规模：43,000 m2
开业时间：2021年5月29日
设计公司：LLA建筑设计公司/Laguarda.Low Architects (LLA)，www.laguardalow.com
LLA设计范围：购物中心商业平面布局及室内设计
主创设计师：John Low / AIA
资深设计师：宋俊圭 / LEED AP
项目经理：黄以基 / AIA
LLA设计团队主要成员：Sarah Lowe、Andy Fast、慎仁锡
塔楼设计及商场外立面设计单位：SOM
景观设计单位：ATLAS (China)
灯光顾问：BPI
摄影师：舒赫建筑摄影工作室、黄以基

Project Information
Project Name: Tianjin K11 Select
Client: New World Development Company Limited
Location: Tianjin, China
Scale: 43,000 Square Meters
Status: Built, Opened in May2021
Design Firm: Laguarda.Low Architects (LLA), www.laguardalow.com
LLA Design Scope: Commercial Layout and Interior Design of Retail Center
Lead Architect | Principal-in-Charge: John Low, AIA
Senior Designer: Junkyeu Song, LEED AP
Project Manager:Edgar Wong, AIA
LLA Team: Sarah Lowe, Andy Fast, Insuk Shin
Tower Design and Mall ExteriorDesign: SOM
Landscape Consultant: ATLAS (China)
Lighting Consultant: BPI
Photography: Shu He Architectural Photography Studio, Edgar Wong


来源：本文由LLA建筑设计公司/Laguarda.Low Architects (LLA)提供稿件，所有著作权归属LLA建筑设计公司/Laguarda.Low Architects (LLA)所有。