由BIG建筑事务所设计的Nabr第一座公寓正式对外开放
Bjarke Ingels-Designed Nabr's First Apartment Building Is Officially Public

由专筑网江鹏，小R编译

Ingels解释说：“在我从事建筑工作的这段时间里，还没有人成功地将产品化的影响力扩大到住宅房地产中。例如，我们为iphone制造的产品变得越来越好，越来越便宜，因为我们始终忠信于特定的类型。而这正是纳布尔房地产公司（Nabr）所热衷去做的：不断地将创新应用到已经具有革命性的产品上，最终它会变得更好。”

Bjarke Ingels, Roni Bahar （WeWork的前开发总监）and Nick Chim（Sidewalk Labs的前负责人）分别是房地产、建筑和技术方面的专家，他们合作成立了一家新的住宅公司——纳布尔房地产公司（Nabr）。这家新的房地产公司为居民提供定制的、可持续性的大规模公寓，并提供一条能申请到住房所有权的途径，使得购房就像购买电动汽车一样，能够轻松地购得可持续、且经济适用的公寓。

这家初创的公司是对房地产行业缺乏透明度和效率低下问题的回应。Ingels、Bahar和Chim结合他们在各个领域的专业知识，通过关注可获得性、可持续性和个性化，开发了一种新的或是经过改进的城市生活模式。正如Roni Bahar解释说：“根据美国目前住房危机的实际情况，消费者只剩下两个选择，为一个在城市的小公寓支付高额租金，或是以一个更低的价格获得一个更大规模的郊区房屋。此外，还有一个不争的事实，目前正在建设的独栋住宅数量要远远超过公寓。”

“Somehow, in the time I’ve been involved in architecture, no one has succeeded in applying the power of productization to residential real estate,” Ingels explains. “The things we make many of—iPhones, for example—become better and better and cheaper and cheaper because we remain faithful to specific typology.” And that’s what Nabr is keen on doing: continually applying innovation to an already revolutionary product that, down the line, will become even better.
Bjarke Ingels, Roni Bahar (WeWork's former director of development) and Nick Chim (former head of Sidewalk Labs) experts in real estate, architecture, and tech, respectively, have partnered to form a new housing company; Nabr. This new housing company offers residents custom and sustainable apartments at scale with a path to ownership and aims to shop for a sustainable – and affordable – apartment as easy as buying an electric car.
The startup comes as a response to the real estate industry's lack of transparency and inefficiency. Ingels, Bahar, and Chim combined their expertise in each field and developed a new and improved urban living by focusing on attainability, sustainability, and individuality. Roni Bahar explains that following the United States' current housing crisis, consumers are left with only two options: paying high rent for a tiny apartment in the city or going for houses in the suburbs for a lower price and bigger scale, in addition to the fact that single-family homes are being built a lot more than apartments.



纳布尔房地产公司为消费者的未来家园提供了第一种思路，该项目由Bjarke Ingels设计。纳布尔（Nabr）的第一座建筑将于2023年在加州圣何塞南第三街415号投入使用。这家房地产科技初创公司首次推出了第一座公寓大楼——拥有125单元的“SoFA One”公寓住宅，以其位于圣何塞多彩的艺术区第一区南部的黄金地段命名，其灵感来自于纽约翠贝卡和商业办公区中拥有100年历史的阁楼。该项目将容纳100多套为每个业主个性化定制的房屋。

由于Nabr的目标是促进和简化购买净零排放公寓的过程，该平台利用技术和产品化来增加主要城市在建公寓的产量。该软件将设计过程数字化，并与供应链进行联系，直接将nabr品牌的建筑销售给消费者。这一过程将允许居民使用Nabr的数字平台来定制属于自己的空间，并能选择不同的设计和融资方案。

Designed by Bjarke Ingels, Nabr has offered the first clues of what their homes of the future may look like. Nabr's first building will be launched at 415 South 3rd Street, San Jose, California, in 2023. The real estate tech startup has debuted its first apartment building, 125 unit SoFA One -named for its prime spot in San Jose's colorful arts district, South of First Area, and inspired by the 100-year-old lofts in New York City's Tribeca and SoHo neighborhoods. The project will consist of more than 100 homes personalized by each owner.
Since Nabr's goal is to facilitate and simplify the process of buying net-zero emission apartments, the platform uses technology and productization to increase the production of apartments being built in major cities. The software digitizes the design process and communication with the supply chain, selling directly to the consumer with buildings that are Nabr-branded. It will allow residents to customize their space using Nabr's digital platform and choose between different designs and financing packages.



Bjarke Ingels说：“阁楼在结构上具有灵活性，我们的想法是在一个有很多特征的基础建筑模式中提供属于21世纪的阁楼。材料、质地和热情，这些都是可以利用的。我们的目标是开创一种新的可持续的城市生活方式。在SoFA One公寓，居民可以享受到世界上最好的两种待遇，可以享受斯堪的纳维亚标准的生活质量，但他们仍然处在美国最大的创新生态系统硅谷的中心区。”

该项目包括125个公寓住宅，包括共享的屋顶公园、电动汽车充电站、自行车和个人存储、社区花园、通往健康和健身设施的通道，以及底层的零售空间。该项目将于2022年夏天破土动工，使用者预计在2023年夏天入住，但潜在客户已经可以加入预购名单。

"Lofts have structural flexibility, and our idea is to offer 21st-century lofts in a base building that has a lot of character. There's a lot of souls to work with: material, texture, and warmth," Ingels says. "Our goal is to pioneer a new sustainable urban lifestyle. At SoFA One, residents have access to a Scandinavian standard of quality of life, yet they are still in the hub of Silicon Valley, America's greatest innovation ecosystem. Residents get the best of both worlds".
The project features 125 residences with a shared rooftop park, electric vehicle charging stations, bike and personal storage, a community garden, access to wellness and fitness facilities, and ground-level retail spaces. The project will break ground in summer 2022, with occupancy expected by summer 2023, but prospective clients can already join the waitlist.



每一套公寓在运行中都是碳中性的，采用全电力设计和节能立面。由于高高的天花板和全景窗户，SoFA One拥有充足的自然光线和空气流通。该结构由北美当地的木材建造，为居民提供了一个室内外种植和培育绿色植物的空间。

Nabr公寓的预购名单将对每个人开放，申请人能够填写他们预想单位的具体细节。当服务与申请人的偏好相匹配时，申请人将受邀到Nabr的设计工作室选择和定制住宅，包括整体布局和室内设计。

Each apartment is carbon neutral in operations, with an all-electric design and energy-efficient facade. SoFA One features access to natural light and abundant air circulation due to the high ceilings and panoramic windows. The structure is built with locally-sourced North American timber and offers residents a space to grow and cultivate their greenery indoors and outdoors.
The waitlist for Nabr Homes will be open to everyone, with applicants able to fill out specific details on the units they are seeking. When the service matches the applicant's preferences to an available unit in their area, the applicant will be invited to Nabr's Design Studio to select and customize the home, including layout and interior design.



然后，申请人可以选择通过现金支付、传统抵押贷款机构或纳布尔租赁契约等传统方式购买公寓。对于那些不想买房的人，Nabr有一个LEAP项目，让居民能够在长达五年的期权内锁定购房价格。

除了SoFA One公寓外，Nabr表示，他们计划在该市开放更多的建筑，每个建筑都有独特的设计和价格标准。该公司还计划根据市场需求在加州以外的地区扩展业务。

纳布尔房地产公司（Nabr）联合创始人兼首席技术官Nick Chim表示：“我们成立纳布尔房地产公司（Nabr）是为了建立一个大容量、一体化的住房生产系统，从开始到结束与战略供应链伙伴合作开发产品。我们从旧金山湾区开始，那里的居民面临着昂贵的房地产市场价格，几乎没有人买得起。我们的长期愿景是，用不到一半的时间，以全国中等收入家庭都能够负担得起的价格交付项目。”

Applicants will then be given the option of buying their unit through traditional means, such as in cash or via a conventional mortgage lender or opt for Nabr's Lease First avenue. For those who do not want to buy, Nabr has a LEAP program that offers residents the ability to lock in the purchase price for an option period of up to five years.
In addition to SoFA One, Nabr states they plan to open more buildings in the city, each with unique designs and price points. The company also envisions future expansion beyond California, depending on market demands.
"We founded Nabr to build a high-volume, integrated housing production system, developing the product in partnership with strategic supply chain partners from start to finish. We are starting in the Bay Area, where residents face a costly real estate market that few can afford to buy. Our long-term vision is to deliver projects in less than half the time and at price points affordable to middle-income households nationally," Nick Chim, Co-Founder and CTO at Nabr says.

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