新店位于Corso Garibaldi的Brera,用来取代原来 Fritz Hansen展厅,全新的店面由Studiopepe设计。
店里将会有许多私人,建筑师,设计师的灵感来源,整个Fritz Hansen都是,再加上一些少数但重要的来自北欧的品牌比如USM, String Furniture, Hay, Norman Copenhagen, Ferm Living, Another Country, OMM Design,还有来自于设计师自己的设计如 David Taylor和 Jón Helgi Hólmgeirsson.
设计风格专注于一种新的,混合着北欧风格和米兰风格的审美。
混合品牌的历史性,却出自新设计师之手,而且这些北欧品牌从未引进到意大利来过。
空间被赋予新的照明和颜色,设计被一堵跟三片地面相交的墙体占据主体,墙面有基于Arne Jacobsen设计的松散图案花纹。
地下室,主要用于Fritz Hansen的办公室,也会有在装修技术方面的部门,然而这里依旧折射出Corso Garibaldi新空间的气氛和特点。
店里非常新起的一个部分在于一个叫“胶囊”的区域。
这片店内独立的区域在新店项目中发挥独立的作用,它将定期举办场地装置安装展览,特殊版本展示以及奇特设计活动。
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The new Store, located in the heart of Brera in Corso Garibaldi, replaces the Fritz Hansen showroom that has been completely renovated by Studiopepe. The Store, which will be a source of inspiration for private individuals, architects and designers, is home to the entire Fritz Hansen collection in addition to a few but significant pieces by Nordic brands such as USM, String Furniture, Hay, Norman Copenhagen, Ferm Living, Another Country, OMM Design and products by the designers David Taylor and Jón Helgi Hólmgeirsson.
The design concept focuses on a new aesthetic that aims to mix Nordic style with Milanese style, combining historic pieces of the brand with works by new designers and Scandinavian brands never before distributed in Italy. The space is characterized by new lights and colors and the design is dominated by a wall intersecting the three floors, featuring a graphic pattern loosely based on the work of Arne Jacobsen.。”
The basement, intended mainly for the offices of Fritz Hansen, will also feature a more technical section dedicated to furnishing contracts, while still reflecting the mood and quality that characterize this new space in Corso Garibaldi. One of the special novelties of the Store is the area titled Capsule. This is a separate area inside the store, a project within a project that will continue to function separately, periodically hosting site-specific installations, special editions and other specifically designed events.
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