进入21世纪的第15个年头,移动互联为我们的生活与工作模式带来了翻天覆地的变化,随着类似Airbnb, Uber这类共享软件平台的诞生,宣告我们从传统商业时代迈入共享经济时代。以在家SOHO办公为时尚的模式已经成为过去,更多的年轻人再次聚集在城市中心,从共享的工作空间中获得灵感并寻找到优秀的团队合作成员。
以诞生于美国的wework为例,将不同领域但产业链上下游的企业跨界的聚集在一起,产生了巨大的聚合效应!而在联合办公空间中,前所未有的高效率和复合性开发了空间的多层次可能性,同一空间在不同时间和人群使用模式下可以是咖啡厅、画廊、报告厅及办公空间,人们以租用办公桌但共享所有公共空间的方式将个人成本降至最低,会议室、会客厅、图书馆、健身房、睡眠舱这类公共空间的使用效率成倍增加,人们也在更多互动当中获得了信息与分享的快感。
As we walk into the 15th year of the 21 century, the mobile network has changed our life and working environment in a great scale. As the application such as Airbnb, Uber been designed and put into use, we realized that we have transferred from the traditional business model into the sharing economy age. Working at home, so called SOHO, was one of the fashionable lifestyle for the 90’s, but now, it is replaced by the idea of sharing, thus the co-working space become the latest hot thing for our age, more and more young people are giving up the suburb life, gathering back to the downtown of the big cities again, to work together, share with each other. In the co-working space, they inspired by each other, and find the great partners for the startup team.
Take wework as an example, the most famous co-working space in U.S, was able to gather the companies from different areas together, and creating a great working environment, and exciting chemistry. It is not only about higher efficiency, but the greater opportunity for every single company and team to exchange ideas and creating something new.
Within the co-working space, the efficiency and superimpose of the space had opened a new door for the space design. The one singular space when used by different group of people or different time of the day could be switched between café, gallery, auditorium or open office space. The people there rent their own table, but share everything else, so they can have the minimum cost for the space they need. At the same time, space like meeting room, living room, library, gym, sleeping areas are highly occupied than if they are used by a single company, the members of co-working space achieved great deal of information sharing and rewarding from this.
在空间之后更重要的是产业链的集成效应,因为位于产业链上下游的各类企业在同一空间的聚合,使产业链的采购方更容易在同一个空间内获得所需资源,我们称之为客户共享。产业链上下游的企业可以为彼此提供所需服务,从而降低企业成长的成本,我们称之为互惠效应。而不同企业间的朝夕相处,受彼此项目和关注点的启发从而形成新产品线的过程,我们称之为创意共享。这些优势无论从商业模式方面还是从创新方面都极大的激发了企业的创新能力与竞争力。所以,当我们面向未来的产业环境,可以说无联合,不办公!
But something even more important than the efficient use of the space is the industry chain effect. When 20-30 different companies within the same industry chain are gathered in the same space(noted that they are rather companies in different area, there’s no competition between them), they provide a great convenience for the buyer that who need the different service, to form a one stop shopping at one place, we call that sharing clients. At the same time, different companies along the industry chain can easily help each other with their own profession. This way, the members could save some cost for the initial growth period, we call it talents exchange. On the other hand, once companies from the industry chain are together every day, it is very easy for them to be inspired by each other to create new product line. We call it the idea sharing! From the above advantages, the companies in the co-working space have gain great competence and creative power on both business and product aspects. When we are envisioning the future office model, we can say: no co-working, no working!
设计场地
SMART度假地产平台为其产业链中的企业成员在北京、上海、深圳三个城市打造了联合办公空间,分别位于:
项目1 :北京亮点设计中心五层1200平
项目2 :上海杨浦区四平路悉地国际首层2000平
项目3 :深圳某创意空间2000平
参赛团队可以从三个地点中任选一个作为设计课题。
AIM设计挑战
本次设计方案征集希望参赛设计师团队突破传统办公模式对空间的限定,以互联网共享经济及工作模式为核心理念,整合跨界创意,从用户界面、生态、互动、产业链整合、新媒体传播等多种视角来创造新的联合办公模式。
在这些联合办公空间中,包括必要功能与附加功能。
必要功能:开放式办公区、独立办公区、咖啡厅、展厅、报告厅、影音室、会议厅、健身房、睡眠舱、图书区。以上所列区域可以根据需要重叠合并。
附加功能:设计团队根据对未来联合办公空间的创想,赋予其新的工作模式,并为之设计功能与形态。
在实际联合办公空间中,基于共享经济原则,所有家具、设施、配饰、软装及艺术品都由各品牌提供,用于品牌展示,所以建议设计团队在方案中尽量使用有品牌的实际产品来填充室内空间,使方案更具落地可能性。
Design Sites
SMART Integrated Resort Development Committee is planning to set up three co-working spaces for its member companies, in Beijing, Shanghai and Shenzhen.
The locations are:
1. Beijing Highlight Design Center 5th Floor, 1200sqm
2. Shanghai Yangpu District, Siping Road, CCDI Building Ground Floor, 2000 sqm
3. Shenzhen Creative Space, 2000sqm
Each team may choose one location from the listed locations as their competition subject.
AIM Challenge
The design teams for this competition will be expected to break thought the traditional concept of office space, but consider the mobile and sharing economy as the core vision, inviting the talents from different areas into the team, creating new view point from the user interface, eco-friendly, interactive, industry chain, and social media, etc. to create a completely new working environment!
There’s required functions and extra functions for the competition space:
The required function space including: open office area, private office space, café, gallery, auditorium or lecture area, theater, meeting room, gym, sleeping area, library. All the space above could be superimposed and shared with each other according to design.
Extra function spaces will be all depends on the design team’s imagination and vision for the future office life style.
Since in the real co-working space, according to the sharing economy concept, all the furniture, equipment, decoration and art piece will be provided by the brands, to fulfill their exhibition needs. We highly recommend all the design teams to use the real product from the brands to occupy the space, for an easy execution for the phase II.
作品提交截止日:2015 年7 月16 日
Submission Deadline: 16th July, 2015 (hours 24:00 Beijing Time)
奖项设置——大赛奖金总额200,000RMB(不限制于单一类别)
SMART•withus联合办公北京站设计大奖 50,000RMB
SMART•withus联合办公上海站设计大奖 50,000RMB
SMART•withus联合办公深圳站设计大奖 50,000RMB
SMART•withus联合办公创意无限设计大奖 50,000RMB
Awards (the total fund of award is 200,000RMB)
*Not limited to a single category.
SMART•withus Co-working Space Beijing Station Design Award 50,000 RMB
SMART•withus Co-working Space Shanghai Station Design Award 50,000 RMB
SMART•withus Co-working Space Shenzhen Station Design Award 50,000 RMB
SMART•withus Co-working Space Infinity Design Award 50,000 RMB
入围团队将有机会签约SMART•withus联合办公空间参与设计下一代联合办公项目。
评委(*按姓氏首字母排序)
范凌
特赞|Tezign 创始人
Steven Hicks
SMART度假地产专家委员会执行委员
新加坡SHA酒店管理顾问有限公司总经理
澳门Louis XIII奢华娱乐酒店开发总监
胡如珊
如恩设计研究室及设计共和创始人
钱源
万科集团城市研究院院长
王戈宏
赛富不动产基金创始合伙人
新派公寓创始人及CEO
Alejandro Zaera-Polo
普林斯顿大学建筑学院教授
赵晓钧
CCDI悉地国际董事长兼总经理
庄惟敏
国家设计大师
清华大学建筑学院院长
清华大学建筑设计研究院院长
Juries
**Listed in Alphabetical Order by Name
Ling Fan
Founder of Tezign (Tech + Design)
Steven Hicks
Executive Member of SMART Solution Group
General Manager of SHA Group Asia Pte.Ltd.
Chief Development Officer of Macau Louis XIII Luxury Hotel
Rossana Hu
Founding Partner of Neri&Hu Design and Design Republic
Yuan Qian
Director of Urban Research Institution, China Vanke
Gehong Wang
Founding Partner of SAIF Properties Fund
Founder and CEO of CYPA (China Young Professionals Apartment)
Alejandro Zaera-Polo
Professor of School of Architecture, Princeton University
Xiaojun Zhao
CCDI
Chairman of the Board and General Manager
Weimin Zhuang
China Design Master
Dean of School of Architecture of Tsinghua University
President of Architectural Design and Research Institute of Tsinghua University
提交作品要求
提交作品只接受电子文件形式,所有作品均需在2015年7月16日之前提交至:info@aim-competition.com
提交的内容应包括:
1. 4块A1展板的设计方案,包括平面图、立面图、分析图、效果图以及能充分表达设计构思的画面资料(300dpi)
2. 不超过500字A4纸WORD格式设计说明一份(中英双语);
3. 参赛者相关参赛信息,包括姓名、电话、邮箱、单位、近照等资料;
4. 邮件请以“AIM-联合办公/姓名(小组名)/参与奖项名称”为标题。
5. 视频2-4分钟:为使作品作品立意更好的呈现,可提交简短视频,含团队亮相,结合展板对作品的设计构思进行描述,形式不限,视频格式以MPEG、AVI、MP4最佳。所有提交资料(除视频外),提交内容总量不得超过20MB。
Submission Requirements
This is a digital competition and hard copy proposals will not be accepted. All entries are to be submitted via e-mail before 16th July, 2015 (hours 24:00 Beijing Time) to:info@aim-competition.com
Your attachment will include:
1. 4 boards in A1 format, including floor plans, sections, elevations and images (300dpi)
2. A maximum 500-words written report explaining your design intent in A4 format. (Chinese and English bilingual or English only.)
3. A4 sheet state your name, contact details, affiliation and recent photo.
4. The subject of email should be “AIM-Co-working Space Design Competition / participant’s (or team's) name / award
5. AIM appreciated if you can submit a 2-4 minute video which presents your design philosophy, contents need be included brief introduction of participants, project's summary description combining with boards.
Video format: MPEG\AVI\MP4, etc.
Your submission except video should not exceed 20MB.
大赛官网:www.aim-competition.com
邮箱:info@ aim-competition.com
Website: www.aim-competition.com
Contact: info@ aim-competition.com
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