Situated at the intersection of the main city axis and Yanzhan Road, Aedas-designed LAND Experience Center is an interactive exhibition center with a fully immersive space to showcase developer LAND’s vision for the Xi’an city and its development strategies. It is now open for public visit, and can serve as a sales and marketing centre for the company when needed.
The project, designed by Project Design Director Ping Jiang, consists of an exhibition hall, a multipurpose room, administration offices and a separatedisplay wing. Its sculptural form is derived from the local undulating topography that reflects the duality and dynamics of Xi’an. Orchestrated througha series of events, the center also provides sensory experience of the feature programmes. This unique pavilion is also designed for adaptive reuse. Built on a specially engineered steel foundation, it is a portable apparatus and will be relocatedto an adjacent site later.
Location: Xi’an, ChinaArchitect: AedasProject Design Director: Ping JIANGClient: LAND GroupGross floor area: 2,110 square metresCompletion year: 2014Aedas-designed, highly sculptural LAND Experience Center in China now opens
