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泰特现代美术馆的礼品店/Uxus第1张图片

Uxus designs "permanently temporary" gift shop for Herzog & de Meuron's extended Tate Modern

由专筑网Yumi,杨帆编译

阿姆斯特丹工作室UXUS为泰特现代美术馆的扩建项目设计了一家礼品店,他们使用了可堆叠的货架,将于本周对公众开放。

Amsterdam studio Uxus has designed a gift shop with stackable shelving for the new Tate Modern extension, which is set to open to the public this week.

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该店位于一家转角画廊的底层,该画廊也是由泰特现代美术馆的设计者赫尔佐格和德梅隆所设计的。

它将为人群划分三个区域——普通人、专家和儿童。每个区域都用一种材料的色调来定义,并用不同深浅的木材作为展示单元。

The store is housed at the base of the angular gallery, designed by original Tate Modern architects Herzog & de Meuron.
It will be divided into three zones – generalist, specialist and children. Each zone is defined by the material palette, which uses different accents of wood for the display modules.

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在整个礼品店内,可堆叠家具和模块的设计系统让展示能够重新配置,保持持续的变化以适应不同的展览和活动。

在儿童区域,色彩鲜艳、圆形的架子被融入书架中。

Throughout the gift shop, a purpose-designed system of stackable furniture and modules allows displays to be reconfigured to keep up with changing exhibitions and events.
In the children's area, brightly coloured, circular cubbyholes are incorporated into the bookshelves.

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“泰特是一个开创性的全球机构,它引领艺术,并在文化与商业的十字路口用零售经验开拓了新的领域,”UXUS说。

“(该店)被设计为一个永久性的临时空间,它的灵活性可以应对画廊不断变化的展览和项目日程。”

"Tate is a pioneering global institution that leads the way in the arts and now is breaking new ground with a retail experience at the crossroads of culture and commerce," said Uxus.
"[The shop] is designed as a permanently temporary space with the flexibility to respond to the gallery's fast-changing exhibition and project schedule."

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Uxus,此前为耐克和K-Swiss的店铺设计过室内空间,在2012年第一次与泰特现代美术馆合作,为它的Damien Hirst展览设计了一家有立体广告的店铺。

“希望通过增加该零售店的收入,能让美术馆产生更多的自有资金,”他们说。

Uxus, which has previously designed spaces for Nike and K-Swiss, first worked with the Tate Modern to design a pop-up shop for its Damien Hirst exhibition in 2012.
"The hope is that the new retail outlet will enable the gallery to generate more of its own funding through increased store revenue," they said.

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瑞士的Herzog & de Meuron设计事务所被邀请在新的一翼工作,庆祝主体建筑设计的成功——Giles Gilbert Scott设计了之前的 Bankside发电站的改建项目。

新的附属建筑物的多孔墙与建成64年的老的砌体电站产生共鸣,同时它的高度是现已拆除的烟囱高度的三分之二。

Swiss architecture firm Herzog & de Meuron was invited to work on the new wing following the success of its design for the main building – a conversion of the former Bankside Power Station designed by Giles Gilbert Scott.
The perforated walls of the new addition are intended to resonate with the 64-year-old brickwork of the old power station, while its height is two-thirds that of the now-defunct chimney.

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“我们想结合泰特现代美术馆的元素,将新旧概念作为一个整体来表达,它们的结合也成为了一个有机体,”Herzog & de Meuron在2011年描述这座建筑时说。

“用一种激进的新方式,使用砖和砌块的相同底色,我们创造了多孔的砖屏幕,阳光在白天会被过滤,而在夜晚,这座建筑会散发独有的光芒。”

摄影:Ed Reeve

"We wanted the combined elements of Tate Modern, old and new, to be expressed as a whole, to have them come together and function as a single organism," said Herzog & de Meuron, describing the building back in 2011.
"Using the same base palette of bricks and brickwork in a radical new way, we created a perforated brick screen through which light filters in the day and through which the building will glow at night."
Photography is by Ed Reeve.

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