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那款几十年未曾变的经典“鳄鱼”Polo衫换LOGO啦第1张图片

时尚品牌Lacoste的限量版Polo衫:用濒危物种替换鳄鱼标志
Lacoste replaces crocodile logo with endangered species for limited-edition polos

由专筑网王帅,李韧编译

法国品牌Lacoste在其一款限量版的polo衫上,用10个濒危动物的图案替换了其独特的鳄鱼标志,旨在引起人们对全球生物多样性的关注。

这款名为“拯救我们的物种”的polo衫,使用了如苏门答腊虎和安娜吉达岛岩鬣蜥等濒危动物来替换原有的鳄鱼商标,在2018年3月1日的巴黎时装周的时装秀上推出后立即售罄。

Lacoste has swapped its distinctive crocodile logo for one of 10 threatened animal species on a series of limited-edition polo shirts, designed to bring attention to the global state of biodiversity.
The limited edition Lacoste x Save Our Species polo shirts, which feature endangered animals such as the Sumatran Tiger and the Anegada Rock Iguana in place of the famous crocodile, were launched during the brand's runway show at Paris Fashion Week on 1 March 2018 and sold out immediately.

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每一个濒危物种图案的polo衫数量取决于该物种的剩余生存数量,例如,数量最少的加利福尼亚湾海豚,在自然界只剩30只,对应的发售了30件polo衫,另外发售了450件印有阿内加达岛鬣蜥标志的polo衫。

此次,该法国品牌共发售了1775件polo衫。

For each species, the number of polo shirts produced corresponds to the number of individuals known to remain in the wild. For instance, the most limited run features The Gulf of California porpoise, of which there are only 30 left in the wild, while the brand made 450 shirts featuring the Cyclone of Anegada Island – an iguana from the British Virgin Island.
The French brand made 1,775 polo shirts in total.

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出售polo衫所得的收益将会捐赠给国际自然保护联盟(IUCN),这是一个在自然保护以及资源可持续利用的领域内奋战70年的国际组织。

由法国广告公司BETC发起的“拯救我们的物种”活动将帮助慈善机构协调世界各地的项目,用以帮助拯救濒危动物,保护动物栖息地。

Proceeds from the sale of the shirts will be donated to the International Union for Conservation of Nature (IUCN), a 70-year-old international organisation working in the field of nature conservation and sustainable use of natural resources.
The Save Our Species collaboration, which was initiated by French advertising agency BETC, will help the charity to coordinate frontline projects worldwide in order to help ensure the long-term survival of threatened species, their habitats and the people who depend on them.

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Lacoste的品牌发言人在一份声明中说:“Lacoste的鳄鱼是世界的典型标志,在过去85年里,我们骄傲地将它放在该品牌的Polo衫上。在这个品牌的历史上,BETC第一次发起商标变更活动。”

发言人还说:“Lacoste品牌、BETC与国际自然保护联盟(IUCN)的专家密切合作,确定并选择了10个濒危物种,Lacoste工作室设计了这些动物的图案,并且采用与原先鳄鱼标志完全相同的刺绣方式。”

"The Lacoste crocodile is one of the world's most iconic logos, proudly displayed on the brand's famous polos for the past 85 years," said the Lacoste in a statement. "For the first time in the brand's history BETC has initiated a change of the logo."
"Lacoste and BETC worked closely with IUCN's experts to define and select ten threatened species, whose animals have been designed by the Lacoste studio to create the logos, adopting exactly the same embroidery approach as the historic Crocodile," it continued.

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Lacoste品牌的“拯救我们的物种”的polo衫的发行标志着这个品牌和国际自然保护联盟即将开始三年的合作过程。

这次合作并不是Lacoste第一次改变其著名的标志。这个法国时尚品牌此前曾招募过平面设计师彼得•萨维尔(Peter Saville)、巴西设计师费尔南多(Fernando)和阿贝托•坎帕纳(Humberto Campana)设计了一系列带有绣花鳄鱼图标的polo衫。

The Lacoste x Save Our Species polo shirts mark the beginning of a three-year partnership between the brand and the International Union for Conservation of Nature.
The collaboration is not the first time Lacoste has altered its famous logo. The French fashion brand has previously enlisted graphic designer Peter Saville and Brazilian designers Fernando and Humberto Campana to create ranges of polo shirts that play with the embroidered crocodiles.

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