BUYING – Alternative Designs for Shops

由专筑网缕夕，李韧编译

提交日期：2019年4月30日
注册日期：2019年4月27日
语言：英语
定位：概念型
奖励：请参阅以下详细信息
类型：开放型

本次竞赛是为商店类型学制定设计方案，无论是物质还是精神上，向公众提供商品或服务。

主办方要求参赛者在这个主题上设计创新、非传统的方案，打破商店传统的基础概念。近年来，设计界出现了一系列与购物体验相关的新想法。

以“宜家”为例，通过结合AR技术，用户可以在购买之前在自己的空间中看到产品，或者采用ASOS移动应用，用户可以上传自己喜欢的外观照片，并收取类似款式的推荐建议，方便购买。即使是杂货店，找到自己心仪的物品进行购买也不费吹灰之力。事实上，英国最大的超市开发了一款app，顾客可以使用这个app在一个小时内将多达20件商品送到家门口。

在科技购物的推动下，“购物”方式以意想不到的速度发展，最大趋势是购物过程的碎片化。这意味着商品价格和体验的联系不断提升，在购买前为客户提供最大限度的信息，让客户提高购物效率。

除了技术上的便利，越来越多的品牌策划人通过提高实体店的购物体验，获取超出商业用途的价值，比如伦敦万家（House of Vans），在旗舰店的底部开设定制的BMX和溜冰场，诺德斯特罗姆（Nordstrom Local）的创新“服务中心”（Service Hub）已经在美国试行，商品并没有库存，这个服务中心只有接送服务、裁缝、个人造型师、修鞋店、理发师等其他服务。

竞赛主办方希望参赛者用批判性思维和创造性态度，研究未来购物体验的改革，并研究如何将商店作为具有物质和非物质特征的空间进行再创造。参赛者需创造一件艺术品，融合大量的功能创新和宝贵的设计工具。设计方案可以是一个装置、一件家具、一个室内设计项目、一座展馆、一座建筑物或城市规划。不限定项目规模和位置，参赛者可以根据需要自由安排。


参赛资格

“非建筑竞赛”面向所有人开放，不限年龄、国际，欢迎团体或个人参赛。


奖励

除三名获奖者外，还将选出9名荣誉提名。评审团成员共3人，每人选出一名获奖者和四名荣誉提名者。

奖品如下：
获奖者（3名）
1000欧元+在非建筑类竞赛书籍中刊登作品+在非建筑类竞赛网站上展示作品+在电子杂志和建筑博客里展示及点评+由DOM发布的3本书

荣誉提名（9名）
在非建筑类竞赛书籍中刊登作品+在非建筑类竞赛网站上展示作品+在电子杂志和建筑博客里展示及点评

入围决赛者（38奖品）
在非建筑类竞赛书籍中刊登作品+在非建筑类竞赛网站上展示作品


评审团成员

Carlo Ratti  - 麻省理工学院城市实验室主任，Carlo Ratti Associati事务所创始人兼董事
Seetal Solanki  - Ma-tt-er材料研究设计工作室主任兼创始人和皇家艺术学院室内设计项目导师
Mariabruna Fabrizi和Fosco Lucarelli  -  MICROCITIES和Socks-studio的创始人（待定）


时间安排

特别注册时间：2019年2月1日至15日（30€）
提前注册时间：2019年2月16日至3月15日（45€）
正式注册时间：2019年3月16日至4月15日（60€）
最迟注册时间：2019年4月16日至27日（75€）
作品提交开始时间：2019年4月15日
作品提交截止时间：2019年4月30日（格林尼治标准时间23.59 + 2）
获奖者公告时间：2019年5月21日至26日
“购物 - 非建筑类商店”书籍材料征集开始时间：2019年5月21日
“购物 - 非建筑类商店”书籍材料征集截止时间：2019年6月21日
“购物 - 非建筑类商店”书籍出版时间：2019年9月1日

竞赛网站：https://www.nonarchitecture.eu/buying/

Submission: April 30, 2019
Registration: April 27, 2019
Language: English
Location: Concept
Prizes: Please see details below
Type: Open

The aim of the “Buying” competition is to develop design proposals for the shop typology, intended as a space – either material or immaterial – where goods or services are available to the public.
The participants are asked to create innovative and unconventional projects on this theme, questioning the very basis of the notion of the shop. In recent years, a series of new initiatives have emerged in relation to the shopping experience.
Take for example IKEA’s app that lets users see products in their own space before purchasing them, by integrating ar technology; or ASOS mobile app, where users upload photos of looks they like and receive suggestions for a selection of similar styles to buy instantly. Even grocery shopping has become effortless with home delivery, and actually, one of the biggest supermarkets in Britain has developed an app, through which shoppers can have up to 20 items delivered to their door within an hour.
Fueled by technology shopping has evolved in unanticipated ways, with the biggest trend across all sectors, the fragmentation of the buying journey. This means that digital and physical are constantly interconnected providing the customers with the maximum of information prior to purchase, which in turn renders them a lot more powerful in making their own purchasing decisions.
Besides the technological conveniences, more and more brands find ways to enhance the shopping experience in their physical stores, aiming to obtain value beyond their commercial use, like London’s House of vans, which opened a custom BMX and skatepark in the bottom of its flagship store, or Nordstrom local, the innovative “service hub” the fashion brand has launched in the US, that has no inventory, but a pick-up service, tailors, personal stylists, a shoe-repair shop, a barber and other services.
Within this context, with critical thinking and creative attitude, the participants are urged to investigate how the shopping experience can be reformed in the future, and respectively, how the concept of the shop as a space with material and immaterial characteristics can be reinvented. Designers are asked to create an artifact, merging considerable programmatic innovation and valuable design tools. The proposal can be a device, a piece of furniture, an interior design project, a pavilion, a building or an urban plan. Scale of intervention, program dimensions and location are not given, and they can be arranged by the participants to better suit their project.

ELIGIBILITY
Non Architecture Competitions are open to all human beings, from every age and cultural background, working in groups or individually.

PRIZES
WE DO NOT BELIEVE IN ONE WINNER
Non architecture competitions wants to be unconventional also in the way it rewards its participants. The winners will be in fact three, all equally important. In addition 9 honourable mentions will be awarded. Each one of the 3 jury members will select one winner and four honourable mentions.
The prizes are the following:
-WINNERS (3 Prizes)
1.000 euros
Publication in the Non Architecture Competitions books
Publication on the Non Architecture Competitions website
Reviews in digital magazines and several architecture blogs
3 Books by DOM Publisher
-HONOURABLE MENTIONS (9 Prizes)
Publication in the Non Architecture Competitions book
Publication on the Non Architecture Competitions website
Reviews in digital magazines and several architecture blogs
-FINALISTS (38 Prizes)
Publication in the Non Architecture Competitions book
Publication on the Non Architecture Competitions website

JURORS&CALENDARS
Carlo Ratti – Director of the MIT Senseable City Lab Founder and Director of Carlo Ratti Associati
Seetal Solanki – Director and Founder of materials research design studio Ma-tt-er and Visiting Tutor on the Interior Design programme at the Royal College of Art
Mariabruna Fabrizi and Fosco Lucarelli – Founders of MICROCITIES and Socks-studio (to be confirmed)
1–15 February 2019 – Special Registration (30 €) period
16 February -15 March 2019 – Early Registration (45 €) period
16 March -15 April 2019 – Regular Registration (60 €) period
16 – 27 April 2019 – Late Registration (75 €) period
15 April 2019 – Submission opened on our website
30 April 2019 – Submission Deadline (23.59 GMT+2)
21-26 May 2019 – Winners announcement
21 May 2019 – Call for Materials for the “Buying – Non Architectural Shops” book starts
21 June 2019 – Call for Materials for the “Buying – Non Architectural Shops” book ends
1 September 2019 – The “Buying – Non Architectural Shops” book is available

competition’s website: https://www.nonarchitecture.eu/buying/