襄阳华侨城展示中心
OCT Big Sight

襄阳华侨城文化旅游示范区是深圳华侨城集团与湖北交投集团优势互补，共同合作开发的大型文化旅游项目，旨在通过多产业联动发展打造国家先进标志性新城，拉动襄阳市现代服务业发展，促进襄阳成为汉水流域休闲娱乐旅游之都，长江经济带区域最有影响力的中心城市之一。作为该项目的展示中心，本案引领了整个地块的精神面貌。我们希望建筑在兼顾功能与审美需求的同时，风格体现地方文化特色，并不落窠臼失去现代气质。


建筑设计：滴墨成画

展示中心作为整体片区对外展示的窗口，它的标志性和显著性尤其为设计师所关注，如何使此处的展示中心与别处不同？从地方历史文化中吸取灵感或许是最好的设计来源。项目位于湖北襄阳，一个有着2800多年建制历史的文化名城，是楚文化、汉文化、三国文化的主要发源地，历代经济军事要地。设计概念来源于此。

The OCT Big Sight is a large-scale cultural tourism project that Shenzhen OCT Group and Hubei Transit Group complement each other and develop together. The purpose is to create a national advanced landmark new city through multi-industry linkage development, and promote the development of modern service industry in Xiangyang City. Xiangyang has become the capital of leisure and tourism in the Han River Basin, one of the most influential central cities in the Yangtze River Economic Belt. As the exhibition center of the project, the case led the spirit of the entire plot. We hope that the architecture will reflect the functions and aesthetic needs, while the style reflects the local cultural characteristics and does not lose the modern temperament.

Architectural design: dripping ink into painting
The exhibition center is a window for the overall display of the exhibition area. Its iconicity and distinctiveness are especially concerned by designers. How to make the exhibition center here different from others? Drawing inspiration from local history and culture is perhaps the best source of design. The project is located in Xiangyang, Hubei Province, a cultural city with a history of more than 2,800 years. It is the main source of Chu culture, Han culture and the culture of the Three Kingdoms. The design concept comes from this.


©总平面图

中华文明极具代表性的文化符号——文房四宝“笔、墨、纸、砚”，不仅是书写工具，更是特殊的文化载体。唐诗“夜月泛琴弦似磬，秋潭洗砚墨成云”，用秋天潭水洗涤砚台，漾漾的墨汁描绘了琴声的悠扬美好。俯瞰的展示中心如同漂浮的砚台，砚台上的水墨镌刻出圆形印记，散发出浓厚的中华传统文化色彩。

The four treasures of the study, "pen, ink, paper, and pipa" are the representative cultural symbols of Chinese civilization. They are not only writing tools, but also special cultural carriers. The display center overlooking is like a floating platform, and the ink on the platform is engraved with a circular imprint, which exudes a strong Chinese traditional culture.




©鸟瞰效果图

主入口面向主干道，以开放的姿态向城市街道打开，开阔的前场空间和雨蓬形成展示面，给宾客尊贵大气的直接感受。主入口的圆形石台上汩汩流水回应“砚台”与“磨墨”，浅浅的镜面水池作为主体建筑与入口的缓冲带，呈现出优雅静谧的姿态。

The main entrance faces the main road, opening to the city street with an open attitude, and the open front space and awning form a display surface, giving the guests a direct feeling of the noble atmosphere. The circular water on the main entrance of the main entrance responds to the "falling" and "grinding", and the shallow mirror pool serves as a cushion for the main building and entrance, showing an elegant and quiet posture.




©效果图




©实景图

展示中心是一座两层建筑，二层立面通体用U型玻璃打造，一层采用超透玻璃与米黄石材贯穿融合，支撑起轻盈的二层体量，形成具有现代气息的建筑整体。

The exhibition center is a two-storey building. The second floor is made of U-shaped glass. The first layer is made of ultra-transparent glass and beige stone. It supports a light two-layer volume and forms a modern building.




©效果图




©实景图

瞭望塔作为展示中心的延伸部分，设计理念与展示中心一脉相承。通过对“襄”、“华”二字的印章篆书演变，演化为瞭望塔的建筑形态。建筑尊而不古，华而不藻，体现了现代设计手法对传统文化的全新演绎。

As an extension of the exhibition center, the observation tower is in line with the exhibition center. Through the evolution of the seals of the words "Xiang" and “Hua”, it evolved into the architectural form of the watchtower. The architecture is not ancient, but the algae, which reflects the modern interpretation of traditional culture.






景观设计：禅意园艺

襄阳，是一幅徐徐展开的山水文城古画卷。我们提炼当地的山水文化作品，将襄阳名画引入园中，以传统砚台形态，简洁精炼的山、水、石等元素，营造极具现代感，寄情于山水的禅意园艺空间。

Landscape Design: Zen Gardening
Xiangyang is a picture of the ancient landscape of the landscape city. We refine the local landscape culture works, introduce the famous paintings of Xiangyang into the garden, and create elements of modern Zen, gardening space with mountains and water, stone and other elements.






©景观效果图




©实景图

远离浮华，追求自然的简朴、舒适是现代人洗尽铅华后的内心向往。展示中心的每一处饰景都在精心考量下力求呈现最自然的本真。一棵枯树，几块拙石，婆娑竹林，再点缀一些卵石、白沙、汀步……小小的角落，经过悉心雕琢便有了一隅禅意。

Every scene in the exhibition center is carefully considered to present the most natural truth. A dead tree, a few ochre, a bamboo forest, and then dotted with some pebbles, white sand, Tingbu... small corners, after careful carving, there is a Zen.





蜿蜒的步道如写意书法一般在庭院勾勒而成，镜面水景为场地增添了几分空灵和宁静。巧妙的三位一体构图，将山石与水、建筑与水、建筑与山石相互映衬，相互交融，打造极简极致的庭院空间。

The winding trails such as freehand calligraphy are generally drawn in the courtyard, and the mirrored waterscape adds a bit of ethereality and tranquility to the venue. Ingenious Trinity composition, the stone and water, architecture and water, architecture and rock and stone complement each other, to create a minimalist courtyard space.






室内设计：东方之美

东方之美在于娓娓道来的抒情方式和质朴入心的自然内在。室内设计一如建筑与景观设计，采用现代简约的东方语汇，摒除过度的装饰，谨慎节制地照顾使用者的感官舒适性。步入其中，干净的视野，淡泊的装饰会你会感觉到舒缓有序、安定的力量。

Interior design: the beauty of the East
The beauty of the East lies in the lyrical way of coming and the natural innerness of simplicity. The interior design uses modern minimalist Oriental vocabulary to eliminate excessive decoration and take care of the user's sensory comfort with care and restraint. Step into it, clean vision, indifferent decoration will feel the strength of soothing and stable.



空间整体以艺术的白及简洁的线条为主导，呼应建筑结构自身明亮纯净的特性。前台接待区利用烤漆玻璃光洁透亮的特性，以及白色亚克力云雾贴片，体现明月的皎洁。人造石所制前台，流畅的弧线造型，似一只遨游天际的鸟灵。

The whole space is dominated by the white and simple lines of art, echoing the bright and pure characteristics of the building structure itself. The front reception area utilizes the bright and translucent characteristics of the lacquered glass to reflect the bright and clean of the moon. The front desk made of artificial stone is like a bird spirit swimming in the sky.





品牌展示区作为展示空间出现，每一处皆为开放式设置，而展示形式灵活可操控，面面具有开阔视野，并结合建筑、景观配置，呈现面向窗迎接光的态势。

The brand display area appears as a display space, each of which is open-set, and the display form is flexible and controllable. The surface has an open view, combined with the architecture and landscape configuration, and presents a window-facing light.





洽谈区是集结人流节点的区域，整体使用现代休闲舒适的布艺风格，半透的玻璃夹绢隔断，呼应立面线条切割，也一定程度上制造隐私氛围。黑色大理石地板呈现泼墨的山水画效果，而高明度的家具摆设进一步提升空间格调。

The negotiation area is an area where people's flow nodes are assembled. The overall use of modern leisure and comfortable fabric style, semi-transparent glass clips and partitions, echoing the line cutting of the facade, and also creating a privacy atmosphere to a certain extent. The black marble floor presents a splash of landscape painting, while the high-definition furnishings further enhance the spatial style.










©一层平面图


©二层平面图


©南立面图


©北立面图

地址：湖北襄阳市东津新区内环路
建筑、景观、室内设计：立方设计
建筑面积：2088.20㎡
项目年份：2019
摄影师：陈俊伟

Project location: Ring Road, Dongjin New District, Xiangyang City, Hubei Province，China
Design Company: Cube Design
Completion Year: 2019
Gross Built Area (square meters):  2088.20㎡
Photo credits: Junwei Chen


来源：本文由立方设计提供稿件，所有著作权归属立方设计所有。