Neri & Hu inserts delicate brass frame into Sulwhasoo flagship in Seoul

由专筑网Ann，刘庆新编译



在过去几年中，韩国因化妆品和各类护肤品销售在国际上大受欢迎，许多商家都采用别出心裁的店面设计，争取在韩国玲琅满目的各类商铺中提高品牌辨识度，最近，韩国护肤品牌“雪花秀”委托如恩设计研究室打造品牌位于首尔江南区的旗舰店。

Over the past few years, south Korea has seen a rise in international popularity for their cosmetics and meticulous skincare industry. Many companies have used distinctive retail interiors and branding to visually attract customers and recognition into the array of stores especially in Seoul. Recently, Korean beauty brand ‘Sulwhasoo’ charged designer-duo neri & hu to realize their flagship branch located in the capital city’s gangnam district.


雪花秀是韩国知名护肤品牌之一/sulwhasoo is one of the many leading korean skincare brands. all images © pedro pegenaute

旗舰店位于街角，拥有五层空间，不仅用于展示各个系列的护肤和化妆品，还设有两个spa区域。室内设计受到灯笼的启发，用连续而纤细的黄铜丝网格进行空划分，为了体现雪花秀的文化传承，空间设计中融入了亚洲文化和传统符号。

Set on a corner site and rising at five-storeys, the store not only showcases their diverse selection of skincare products but hosts two spas. The retail space is defined by a continuous and slender grid construction of brass filaments influenced by the lantern; by celebrating the heritage of Sulwhasoo, the design brought to life connections to Asian culture and traditions.


空间设计灵感来源于传统的灯笼/The theme throughout was influenced by the notions of the lantern. all images © pedro pegenaute

空间设计概念是充分调动各种感官，来完成一段奇妙的旅程。室内设计了一系列孔洞和开口，游客在行进的过程中能够充分体会到整个空间内场所的变换。镜像的体量植入木质景观之中，起到反射的作用，在视觉上放大空间感，使结构看起来变幻无穷。同时，产品被精心摆放在特定的位置，周边设置了柔和的光源。

The concept originates from forming a journey that appeals to all the senses. In creating a series of voids and openings in the building, visitors fully experience the structure as it moves through the space and envelops the different programs. Mirror volumes are inserted into a wooden landscape to reflect and amplify the seemingly endless structure. Meanwhile, the products have been carefully distributed as precious objects, with light fixtures integrated to gently illuminate them.


室内设计了连续的黄铜丝网架/The interiors is defined a continuous grid, brass structure. all images © pedro pegenaute

材料和颜色的变化十分明显。地下室的spa区采用了黑色的砖墙，质朴的灰石治疗室和精致的暖色调木地板打造出一个亲密隐蔽的空间。当游客来到上层空间时，可以看到材料的色调变淡，布置了 Stellar Works和carl Hansen品牌的家具。最后，屋顶露台对外敞开，宽阔的室外活动空间内设置了Gandia Blasco的家具，在这里能够俯瞰周围的都市景色。

“整个空间萦绕着相互对立的矛盾：封闭和开放，黑暗和光明，微妙柔和和雄伟壮阔。”——如恩。

The change in material and color is apparent. The basement spa is wrapped with dark brick walls, earthy grey stone treatment rooms and warm crafted wood floors producing a sense of intimacy and shelter. As visitors move up the program, the material palette becomes lighter and complemented with furniture by Stellar Works and Carl Hansen. Lastly, the space opens up to a generous rooftop terrace decorated in outdoor furniture by Gandia Blasco and overlooking views of the surrounding urban context.
‘The journey is a constant contradiction between two counterparts: enclosed to open, dark to light, delicate to massive.’ – Neri & Hu


铜质结构是整个空间设计的纽带，对游客的环境体验起引导作用/The brass structure is the element ties the whole store together, guiding customers while they explore the space. all images © pedro pegenaute


镜像式的体量融入木质景观，在视觉上放大空间/Mirror volumes are inserted into a wooden landscape to amplify the structure. all images © pedro pegenaute


产品被视若珍宝，精心展示/Products are displayed as precious objects. all images © pedro pegenaute


室内布置着Stellar Works, Carl Hansen和 Arne Jacobsen品牌的家具/Furniture by Stellar Works, Carl Hansen and Arne Jacobsen is seen throughout. all images © pedro pegenaute






位于地下的spa区采用了暗色的砖墙、质朴的灰石空间/The basement spa with its dark brick walls, earthy grey stone treatment rooms. all images © pedro pegenaute


通往屋顶露台/Leading up to the rooftop terrace. all images © pedro pegenaute




雪花秀旗舰店，如恩设计/Sulwhasoo flagship store by Neri & Hu. all images © pedro pegenaute


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