Amsterdammers now have the option to pair a high-intensity workout with a hospitality experience of equal stature. ‘Rocycle’ is a boutique fitness studio, designed by dutch creative agency XML, that marks the introduction of ‘Athleisure’ to the Netherlands, combining aspects of fitness and leisure that characterize modern lifestyles.
锻炼间歇,顾客可以在rocycle健身房内的果汁吧喝到新鲜健康的果蔬汁/pre-or-post workout, patrons can grab healthy goodies at the ‘rocycle’ in-house juice bar
In addition to spinning classes, ‘Rocycle’ features the ‘cold press juicery’, an in-house bar that offers a variety of organic drinks, smoothies, and nutritious snacks. Sharing the lobby is a mirrored reception desk shadowed by a translucent wall. Embedded, programmable LEDs within the wall convey information — and branding — to guests.
A stylish unisex locker room provides space to prepare — or pass out — depending on which side of the workout you’re on. The studio itself is large, soundproof, and has 27 speakers for an immersive, undistracted experience. Pre-or-post workout, visitors are encouraged to socialize in the ‘Rocycle’ lobby where they can enjoy canal views and a snack with friends and fellow cyclists.
all images courtesy of XML
更衣室/ChangingFacilities
隔音的动感单车活动室/Soundproof cycling studio
冷榨果汁吧台/The ‘cold pressed juicery’
接待台的桌子自带镜面反射效果,可以反射出内部空间的场景/A mirrored reception desk bounces views throughout the interior
一面半透明墙 - 拥有编程功能的LED大屏幕- 传达着大厅内品牌的信息/A translucent wall — with programmable LED capabilities — conveys info and branding in the lobby