▲ 图片来自品牌图册

SEED 是一家儿童品牌概念买手店，与诸多儿童服饰品牌合作，如AYA、 BOBO CHOSES、FUB、Theioioio、Natural Park等，如同这些品牌想传达的一样，SEED希望通过服装穿搭来表达不同儿童与生俱来的独特个性，本次OAOA受邀打造SEED 2.0新空间，区别于第一家店，这次SEED希望能够为小朋友们提供自主购物的同时，也为宝妈群体提供一个可以交流互动的精神场地。

SEED is a children's brand concept buying store that collaborates with many children's clothing brands, including AYA, BOBO CHOSES, FUB, Theioiio, Natural Park, etc. As these brands want to convey, SEED hopes to express the unique personality of each child through clothing. OAOA was invited to create SEED 2.0 new space, which is different from the first store. SEED hopes to provide children with independent shopping experience while also offering a spiritual space for mothers to communicate and interact.     


©OAOA Studio

SEED不仅表达儿童本身种子的意思，也是内心希望的表达，没有设限，充满想象力、更多的可能性。OAOA把最初始的童真趣味融入到空间、陈列，用软性物料做了不规则的形态，同时增加了一部分儿童视角的陈列，儿童之间的互动，儿童通过空间和大人互动。希望小朋友在被动购物的时候，更多参与到空间里，让大人可以引导小朋友独立挑选自己喜欢的穿搭。

SEED not only stands for the meaning of taking children as own seeds, but also expresses our inner hope, without limits, full of imagination and more possibilities. OAOA integrates the initial childlike fun into the space and display, using soft materials to create irregular shapes, while adding some displays from a child's perspective, allowing children to interact with each other and with adults through space. We hope that children will be more involved in the space when they are passive shoppers, so that adults can guide them to independently pick out their favorite outfits.





我们在大门上做了儿童高度的视角窗口，通过小窗口在不同角度看见里面不同的物体，灯光照射logo在门上的倒影，从门口开始一点点激发小朋友的好奇心，在大门的选择上，我们采用了感应式的，因为想到宝妈们出门基本上都是大包小包的关于小朋友的物品，这样解放双手进店也会比较轻松。

We made a viewing window at the height of children on the main door, through which children can see different objects inside from different angles. The light shines on the reflection of the logo on the door, which stimulates children's curiosity little by little starting from the door. For the selection of the main entrance, we have adopted a sensor-operated door, considering that mothers usually carry numerous items for their children when they go out, and this will make it easier for them to enter the store and get their both hands free.



有序的玻璃幕墙隔断衍生出陈列网格架，粉色亚克力块高高低低落在架子上，帽子和鞋子可以交错着和衣服搭配陈列。

The orderly glass curtain wall partition gives rise to a display grid frame. Pink acrylic blocks fall high and low on the frame. Hats and shoes can be staggered and matched with clothes.



儿童视角中高矮的台子们。

Tables and counters of varying heights from a child's perspective.  





我们设计了灯的支架与射灯的组合，即形成了收银台上方的点光源。打亮台面是为了平时货品储存和线上购买出货时，平铺在台面上的拍照照明需求。

We designed a combination of lamp stands and spotlights, creating point light sources above the cash register counter. The illumination of the countertop is intended to meet the lighting needs for taking photos of the goods laid out on the counter during regular storage and online order delivery.



整体陈列散落在空间里，分隔出可洄游的动线，陈列高度、形式不一，柔软面料制成的异形小沙发，可以满足陈列增加的需求，也满足儿童好动的天性。

The overall display is scattered in the space, separating migratory flow lines. The display height and form vary. The irregular shaped small sofa made of soft fabric can meet the needs of increased display and also accommodate children's innate love for movement and activity.  



休息座位旁预留了宽大的台面，宝妈的随身物品可以直接摆放。

A large table is reserved next to the rest seat, where mothers can place their personal belongings directly on that.



粉色亚克力作为基座，用三色管通过连接件形成轻巧的衣架，不同高度的陈列台和衣服组合在一起，穿搭可以同时挑选。

Pink acrylic is used as the base, and three-color tubes are used through connectors to form a lightweight clothes hanger. Display tables and clothes of different heights are combined together, so that different cloth combinations can be selected at the same time.



高低落错的亚克力陈列台面，半遮掩的金属立架，好似公园的游乐爬架。

The staggered acrylic display table and the half-hidden metal stand are like the playground climbing frame in the park.





异形的布艺，像个大的色盘，雾化银镜柔化留白的空间，富有层次感。

The irregular fabric is like a large color palette, and the atomized silver mirror softens the blank space, creating a sense of hierarchy.



陈列架细部。

Display rack details.





地面色块好似小朋友的脚印，贯穿整个店内，引导小朋友停留与互动。

The colored blocks on the floor resemble children’s footprints, running through the entire store and guiding children to stay and interact.



镜子中反射的试衣间外部墙面陈列架。

The external wall display rack of the fitting room reflected in the mirror.



试衣间外部的墙面陈列架，可放置试穿后的衣服，稍后由店员来整理。

The wall display rack outside the fitting room can hold clothes that have been tried on, which will be organized by the staff later.



对于小朋友而言，仓储的储可能过于生僻，从文字转换成了拼音，是小朋友下意识的习惯，也是设计时对于童趣的一点理解。

For children, the storage in the warehouse may be too obscure. Converting from text to pinyin is a subconscious habit of children and also a bit of understanding of childlike fun in design.



外部立面视角。

External facade perspective.


▲ 平面图。Plan.©OAOA Studio

项目地点：杭州市拱墅区运河文化艺术中心L3
项目名称：SEED
完成时间：2024.7
项目面积：100㎡
主要材料：微水泥、不锈钢、亚克力、烤漆玻璃、超白磨砂镜面
设计公司：OAOA Studio
设计团队：兰丹娜、何程伟、吴涵
施工单位：平湖仕鹏展示工程有限公司
空间摄影：汪敏杰


来源：本文由OAOA Studio提供稿件，所有著作权归属OAOA Studio所有。