旺多姆广场雷波西旗舰店/ OMA-商业空间|旗舰店-专筑网

旺多姆广场雷波西旗舰店/ OMA

2016-07-14 14544 Views iarch001

室内, 商业空间, 旗舰店, 法国, 巴黎, 2016, OMA, 铝材, 镜子

Repossi Place Vendome

由专筑网Brick，刘庆新编译

来自建筑事务所的描述。这家雷波西旗舰店位于旺多姆广场，面积为90平方米。该项目设计方案是将商店分为三个不同的空间 – 根据环境称为街道、画廊和沙龙。由于人们以三种不同的速度体验和购买珠宝 ——快、慢、很慢——每层对应不同的购物节奏。

From the architect. The proposal for the 90 square meter Repossi flagship on Place Vendome divides the store into three distinct spaces – contextually referred to as street, gallery and salon. Based on the idea that the collection of jewelry will be experienced and purchased at three different speeds – fast, slow, very slow - each floor responds to the different paces of shopping.

© OMA. Place Vendome diagram

© Cyrille Weiner, Courtesy of Repossi

一楼是公共空间，它充当街道的延伸，能让客人快速体验商店。二楼是画廊，雷波西商店收藏的所有珠宝都陈列在这里。地下室是个沙龙，它是精品店里最私密的空间，为客人提供定制化服务，允许客人耐心地勘查特殊物件。

The ground floor is the most public space. It works as an extension of the street providing a quick experience of the store. The first floor is a gallery, the level where the entire Repossi collection is exhibited. The basement is a salon. The most intimate space of the boutique, it allows customized service for clients and patient exploration of special pieces.

© OMA. Store Concept

© OMA. Concept design

© OMA. Experience concept

该项目设计的基本理念是综合建筑和陈列功能，将整个空间用作雷波西产品的舞台。项目使用了非常规的材料，强调了其特殊性关系，使该店有别于典型的珠宝店。我们与荷兰设计师Sabine Marcelis 合作开发了有特殊颜色的镜子，它引入不同程度的反射和色彩折射。铝包层包围楼梯空间，并且扩展到每一层。

The underlying idea for the design was to synthesis architecture and display, using the whole space as a stage for Repossi’s production. Unconventional materials were used, emphasizing this relationship and pulling away from the typical jewelry store. Special colored mirrors developed in collaboration with Dutch designer Sabine Marcelis introduces diverse degrees of reflections and color refractions. Aluminum cladding – both plain and foam - fold over the volume of the staircase and expand onto each floor.

© Cyrille Weiner, Courtesy of Repossi

运动是该项目不可或缺的元素。一楼的墙壁被设计成巨大的旋转广告牌，三面交替显示：一面青铜色镜子，一面传统的镜子，一个展示系统。我们与意大利厂商Goppion合作开发了运动装置，它既能展示又是建筑，改变了空间同时适应交替功能。当不陈列珠宝的时候，一楼变成完全空旷的空间，让人们能自由无限地占据这个空间。在旺多姆广场过度拥挤的零售环境中，“空旷”是奢侈的终极形式。

Movement is an integral component of the project. The wall on the ground floor is conceived as a gigantic rotating billboard with three alternating sides: a bronze colored mirror, a traditional mirror, and a display system. Developed in collaboration with Italian-based manufacture, Goppion, the kinetic installation is both display and architecture,transforming the space while adapting to alternating functions. When the jewelry is not displayed, the ground floor is transformed into a pure void, leaving the space free for unlimited occupancies. In the overcrowded retail context of Place Vendome, a “void” is the ultimate form of luxury.

© OMA. Ground floor display billboard

在这个90平方米的商店，楼梯令人印象深刻，它通过两个重叠的垂直系统来设计：一个坚实的开凿体块延伸于一楼和地下室之间，轻质悬浮踏板浮在一楼和二楼之间。

The staircase, an imposing presence in the 90 square meter store, is designed by overlapping two vertical systems: a solid excavated mass that extends between the ground floor and the basement, and a light suspended tread floating between the ground floor and the first level.

© Cyrille Weiner, Courtesy of Repossi

新旗舰店从传统的珠宝陈列要求中解放出来，创造了浸入式环境，在这里珠宝巧妙嵌入建筑空间。

Liberated from the traditional requirements of jewelry display, the new flagship store creates an immersive setting, where jewelry is subtly embedded into an architectural void.