Apple Store Williamsburg by Bohlin Cywinski Jackson features exposed brick walls

由专筑网圈圈，杨帆编译

美国公司Bohlin Cywinski Jackson注意留心了威廉斯堡过去的工业，完成了关于布鲁克林第一家苹果商店内部设计的报告。

在2016年6月，这个坐落于北三街和福德大道十字路口13700平方英尺（1270平方米）的红砖建筑开业了。

US firm Bohlin Cywinski Jackson has looked to Williamsburg's industrial past to inform its interior for the first Apple Store in Brooklyn.
Located in a red-brick building on the corner of North 3rd Street and Bedford Avenue, the 13,700-square-foot (1,270-square-metre) retail space opened in July 2016.

Bohlin Cywinski Jackson 利用了现有建筑的拱形开口创造了大窗口，使更多的日光可以进入室内空间。

砖暴露在建筑内部，与光亮的混凝土地板和厚实的木质展览桌形成了鲜明的对比。

Bohlin Cywinski Jackson used the existing structure's arched openings to create large windows that allow plenty of daylight into the space.
The brick is left exposed on the inside, paired with polished concrete flooring and chunky wooden display tables.

通过天花板，可以看到钢梁和机械的给水管。天花板上悬挂了本地制造商生产的非常工业化的吊灯。

后墙上巨大的荧光屏和一系列可移动的立方体形状的座位为顾客提供了样品演示、娱乐和休息的设施。

Steel beams and mechanical service pipes are visible across the ceiling, from which hang industrial-looking pendant lights made by a local fabricator.
A giant video screen on the back wall is accompanied by a set of movable cube seats for product demos, entertainment and lounging.

公司认为：“这个商店与纽约其他位置的苹果商店不同，它给人一种独特的视觉感受，包括一些新的零售项目对吸引路上行人起着非常重要的作用，并为社区提供聚集空间。”

这种方法借鉴了在旧金山联合广场开业商店（由Foster + Partners在2016年5月完成）的零售设计。

"This store has a distinct look and feel compared to Apple's other New York locations, including a new retail program meant to draw in the street's public life and serve as a community gathering space," said the firm.
This approach follows a shift in Apple's retail design that debuted at its store on San Francisco's Union Square, completed by Foster + Partners in May 2016.

Bohlin Cywinski Jackson 设计的项目从加利福尼亚的宾馆到落基山脉的游客中心。在过去的15年里，该公司在纽约设计了6家苹果商店。

最近完成的是科技品牌的世界贸易中心，郊区的是在圣地亚哥卡拉特拉瓦设计的交通枢纽，还有其他的位于SoHo和第五大道。

Bohlin Cywinski Jackson has worked on projects that range from a guest house in California to a visitor centre in the Rocky Mountains. The firm has also designed six Apple Stores across New York City over the past 15 years.
Most recently completed was the tech brand's World Trade Center outpost inside the Santiago Calatrava-designed transit hub, while other locations include SoHo and Fifth Avenue.

月初，在一年一度的发布会上，苹果公司公开发布了期待已久的iPhone 7 、7 Plus、无线耳机和更新版的Apple Watch.

根据Dezeen读者的评论，新产品并没有很好地传承该品牌设计的优点。

Nic Lehoux摄影。

At its annual Keynote event earlier this month, Apple unveiled the eagerly anticipated iPhone 7 and 7 Plus, wireless earphones and an updated version of the Apple Watch.
The new products did not go down well with Dezeen readers, who took to our comments section to air their views about the launches.
Photography is by Nic Lehoux.


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