Graffiti-covered Les Magasins Généraux warehouse in Paris transformed into BETC offices

由专筑网姚小俊，刘庆新编译

BETC广告公司获得了巴黎乌尔克运河岸边的一个巨大的遗弃的面粉和谷物仓库，并把它改造成了拥有一个大的屋顶花园和充满植物的庭院的办公楼。

在Pantin 占地2000平方米的Les Magasins Généraux建筑在BETC买下之前曾是当地涂鸦艺术特别受喜欢的场所，邀请了建筑师Frédéric 监督它的改造。

Advertising agency BETC has taken a huge derelict flour and grain warehouse on the banks of the Canal de l'Ourcq in Paris and transformed it into offices boasting a large roof garden and plant-filled courtyards (+ slideshow).
The 20,000-square-metre Les Magasins Généraux building in Pantin had become a favourite site of local graffiti artists before BETC bought it and asked architect Frédéric Jung to oversee its conversion

Jung之前的工作包括将一个前麻风病人隔离区改造成一个画廊，并开发了之前这座城市第十行政区的BETC办公楼。

但是广告公司日益壮大，超过了总部的容纳能力，员工遍布巴黎市中心的几座建筑中。Les Magasins Généraux 拥有足够的空间容纳900个员工，加上5000平方米的空间供创新性项目使用。

Jung – whose previous work includes the transformation of a former leper colony into a gallery – also developed the previous BETC offices in the city's 10th arrondissement.
But the advertising firm had outgrown these headquarters, so employees were spread around several buildings in central Paris. Les Magasins Généraux has enough room for 900 members of staff, plus 5,000 square metres of space for creative projects.

“我们不得不从传统的巴黎市中心搬到充满活力的郊区，寻找属于一个真正的世界城市的动态能量，像纽约、伦敦或上海。”BETC创始人兼董事长Remi Babinet建议到。

“作为创造性文化、创新内容和沟通的领袖，Les Magasins Généraux是BETC的抱负和广告的潜力的高潮。”

"We had to move out of the traditional Parisian centre to the vibrant suburbs to find the dynamic energy of a true world city, like New York, London or Shanghai," suggested BETC founder and chairman, Rémi Babinet.
"Les Magasins Généraux is the culmination of BETC's ambition and advertising's potential as the cultural leader for creative, innovative content and communications."

建筑师试图保留20世纪30年代仓库的工业特征和其许多的原始特征，包括生动的混凝土框架和长达1.4公里的通道连接了东西两翼。

The architect sought to retain the industrial character of the 1930s warehouse and many of its original features, including the dramatic concrete framework and 1.4 kilometres of passageways linking the east and west wings.

根据Jung，项目将焦点集中在“满足建筑新的居民的同时保留原始海港大楼的基本元素，作为乌尔克运河的基石。”

According to Jung, the project focused on "contemporary planning to meet the needs of the building's new inhabitants while retaining the original foundational elements of the harbour building as a cornerstone of the Canal de l'Ourcq".

其中最显著的增加元素是那一对天井，让自然光线穿过到建筑物的中心区域。

露天的空间内衬有木头，与大量的混凝土形成温暖的对比，在绿植的边缘形成了自然的互补。

Among the most notable additions are the pair of patios that allow natural light to filter down into the building's central areas.
The open-air spaces are lined with wood that provides a warm contrast to the masses of concrete, and a natural complement to the planting around their edges.

建筑的屋顶上有一个大的花园露台，以一个混凝土藤架作为庇护，在这里能够看到城市的天际线。

在中央大厦下面有一个隐蔽的庭院，一个拱形屋顶下有一个午睡室，两翼都有夹层。

The building's roof accommodates a large garden terrace sheltered beneath a concrete pergola, which provides views of the city skyline.
There is also a covered courtyard under the central tower, a nap room beneath a vaulted roof, and mezzanines in both wings.

建筑的内部设计是由Babinet和BETC的艺术指导Aurélie Scalabre与巴黎设计公司T&PWork UNit，还有12个设计者和建筑师团队合作完成的。

团队设计了办公设备的定制方案，与公司的办公场所文化相呼应，得到了适应性强的工作站，能够容纳大小不同的组，个人办公桌适用于多种用途。

The building's interior design was developed by Babinet and BETC art director Aurélie Scalabre, in collaboration with Paris-based design firm T&P Work UNit, and 12 teams of designers and architects.
The team devised custom solutions for the office furniture in response to the company's workplace culture, resulting in adaptable work stations that can accommodate groups of different sizes, and individual desks suited to a variety of uses.

“我们的设计方法将功能放在首位，”T&P Work UNit的合作者Catherine Geel和Sophie Breuil强调。

“从多功能桌到电气固定装置，我们同我们的设计伙伴考虑到了每一个细节，从而达到将来Les Magasins Généraux's的使命和确保领先的生产工作。”

"Our design approach favours function first and foremost," claimed T&P Work UNit co-founders Catherine Geel and Sophie Breuil.
"From the multi-use tables to the electrical fixtures, we have thought through every detail with our design partners to further Les Magasins Généraux's mission and enable the production of leading work."

T&P Work UNit同样就职于BETC现在的工作室，该工作室委托包括Jurgen Bey 和 Konstantin Grcic在内的设计方制作家具。

这次，他们邀请新兴设计者开发定制元素和空间，包括学术图书馆、分层座位，出版复印室。

T&P Work UNit also worked on BETC's previous offices, where it commissioned furniture from designers including Jurgen Bey and Konstantin Grcic.
This time, they invited emerging designers to develop bespoke elements and spaces including a research library, tiered seating, and reprography and publishing rooms.

还有其他不同寻常的干预措施，包括Jean-Benoit Vétillard所设计的会议室用上面一个很轻的箱子点亮，用绳绒线围绕出圆形的单独工作区，为合作工作区设计的踏步式座位用木块平衡。

Some of the more unusual interventions include meeting rooms lit from above like a light box by Jean-Benoit Vétillard, circular solo workspaces surrounded by ropes resembling chenille yarn, and stepped seating for collaborative working balanced on wooden blocks.

首层向公众开放，包括音乐厅和餐厅，活动空间和有机食品餐厅。

该项目设计目的是为帮助曾经的工业场所，逐步再生成为创意企业和机构的中心。

摄影：Herve Abbadie,Phillipe Garcia,Chau Cuong Lê,Meffre & Marchand

The building's ground floor is open to the public. It incorporates a concert venue and restaurant, alongside an event space and an organic food hall.
The intention is to contribute to the growth of the once-industrial area, which is gradually being regenerated and becoming a centre for creative businesses and institutions.
Photograph by Herve Abbadie,Phillipe Garcia,Chau Cuong Lê,Meffre & Marchand

出处：本文译自www.dezeen.com/，转载请注明出处。