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Bodo Sperlein为Loewe设计的最新产品:“年轻的电视机”
Bodo Sperlein's latest product for Loewe aims to "de-geezer the TV"

由专筑网姚小俊,李韧编译

为了让电视成为房间的焦点,Bodo Sperlein提出了一个基于装饰艺术和包豪斯风格的雕塑设计理念。

Bild 9电视机是由Sperlein为德国品牌Loewe而设计,同时,Sperlein也是这个品牌的创意总监。这台电视机由精致的钢框架以及被钢框架包裹的OLED屏幕所组成。

Aiming to make the television the focal point of a room, Bodo Sperlein devised a sculptural design based on art deco and Bauhaus styles.
The Bild 9 television was designed by Sperlein for German brand Loewe, where he is creative director. It has an OLED screen wrapped in a solid steel frame.

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这位来自伦敦的创意总监想要通过他的设计使电视机“年轻化”,从而改变人们在家中展示电子产品的方式。

Loewe负责人说:“Loewe的这款设计代表了电视机设计的未来,我们与创意总监Bodo Sperlein密切合作,以全新的审美方式对传统电视机的特点进行挑战,从而将电视机年轻化。”

Through his design, the London-based creative director wanted to "de-geezer the TV", in order to change the way people display electronic products in their home.
"Representing the future of television design, Loewe has worked closely with its creative director Bodo Sperlein to de-geezer the TV by unveiling a radical new aesthetic which challenges the manner in which traditional televisions are featured in the home," said Loewe.

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Sperlein的设计理念与Bouroullec兄弟的想法相呼应,他们将三星Serif电视机设计成为一片式家具,这样的做法与电视机的传统技术相悖。

然而,三星在最近的电视产品设计中采用了不同的策略。框架由Yves Béhar所设计,用于展示“在装饰中消失”的设计理念,即电视产品平坐于墙上,不使用时可以当做用于展示的艺术品。

The idea behind Sperlein's design echoes that of the Bouroullec brothers, whose Samsung Serif TV was designed as a piece of statement furniture as opposed to technology.
Samsung took a different tack with its most recent TV, however. The Frame was designed by Yves Béhar to "disappear in the décor" – sitting flat against the wall and displaying artworks when not in use.

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Sperlein参考了包豪斯和装饰艺术手法,决定将Loewe声称的比智能手机还要轻薄的电视屏幕放置在雕塑框架中。

雕塑框架由结实的钢材做成,既有琥珀金也有石墨灰色。电视机的电线穿过框架埋入地板,这样松散的电线便不会影响视觉美观。

Looking to the Bauhaus and art deco design movements, Sperlein decided to place the screen – which Loewe claims to be slimmer than most smartphones – within a sculptural frame.
The frame, made from solid steel, is available in amber gold and graphite grey. The television's wires feed through the frame into the floor, meaning lengths of loose cables aren't left on show.

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电视机的声音是从工艺精湛的条形音响以及两个无线音响所发出,几个音响均匀地安装在纤细的钢框架内。

Loewe的首席执行官Mark Hüsges这样描述Bild的模型:“正是电视机的实质”,这都应当归功于尖端技术和简约审美的完美结合。

Sound is emitted from a discreet soundbar, as well as two wireless speakers that are similarly balanced within slim steel frames.
Loewe CEO Mark Hüsges described the Bild model as being the "very essence of a television", thanks to its combination of cutting edge technology and minimal aesthetic.

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出处:本文译自www.dezeen.com/,转载请注明出处。

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