巴黎世家将宜家只值40便士的蓝色手提包卖到了1705英镑
Balenciaga sells ￡1,705 version of IKEA's blue tote bag worth 40p

由专筑网李琪，严越编译

时尚奢侈品牌巴黎世家设计了一款蓝色的大手提袋，与宜家标志性的frakta袋有惊人的相似之处，但标价要高得多。

由于其相似的蓝色色调和双肩带，巴黎世家的此款手提包被比作宜家的frakta购物袋。

然而，法国时装屋将此奢侈品以1705英镑的价格发售，而frakta包只需40便士。

虽然很多公司将其视为抄袭丑闻，宜家依然保持较好的心态——自称由于巴黎世家的设计而感到“非常荣幸”。

Luxury fashion brand Balenciaga has designed a large blue tote bag that bears a striking resemblance to IKEA's iconic Frakta bag, but with a significantly higher price tag.
Balenciaga's Arena tote has been likened to IKEA's Frakta shopping bags, thanks to its similar blue hue and double shoulder straps.
However, the French fashion house has priced their luxury offering at ￡1,705, while the Frakta costsjust 40 pence.
While many companies would see this as a copycat scandal, IKEA remains in high spirits – claiming to be "extremely flattered" by Balenciaga's design.


由于其相似的蓝色色调和双肩带，巴黎世家的此款手提包被比作宜家的frakta购物袋/Balenciaga's Arena tote has been likened to IKEA's Frakta shopping bags, thanks to its similar blue hue and double straps

“如果我们成为巴黎世家最新时装设计的灵感的话，我们将感到非常荣幸。”宜家的英国和爱尔兰的销售主管，Stella Monteiro这么说道。

“我们宜家的frakta手提包是我们的一个最具代表性的产品，已经被数以百万计的人们拥有和喜爱着——现在大众的喜好确实可以让设计师的设计方向减少。”

巴黎世家呈现出和frakta一样由蓝色褶皱光亮皮革制作的特点。同时它顶部也采用拉链开口，这是一个原来手提包所没有的特征。

"We are extremely flattered to seemingly be an inspiration for the latest catwalk designs for Balenciaga," said Stella Monteiro, sales leader for IKEA UK and Ireland.
"Our IKEA Frakta tote is one of our most iconic products which are already owned and loved by millions – now the many people truly can get the designer look for less."
Balenciaga's take on the Frakta is made from blue, wrinkled, glazed leather. It also zips shut at the top, a feature lacking from the original tote.


当法国时装屋将此奢侈品以1705英镑的价格发售时，宜家的frakta包只需40便士/While the French fashion house has priced their luxury offering at ￡1,705, IKEA's Frakta bag costs just 40 pence

宜家流行的frakta袋最初是由Marianne 和Knut Hagberg兄妹设计的。它们由合成材料聚丙烯制成，从而能够适应于从废物处理到衣物存放等多种需要。

去年，丹麦设计品牌Hay重新设计的标志性蓝色和黄色袋，宣告了与瑞典家具巨头的新一轮合作。

巴黎世家是1919年由西班牙设计师Cristóbal Balenciaga创立的。目前，来自时下流行品牌vetements的创意总监Demna Gvasalia是此奢侈品牌的领头羊，他似乎在将品牌往一个更加颠覆的方向引领。

接替Alexander Wang的Gvasaliahas的任命，被描述为“大胆而有趣”，就像以往巴黎世家被世人所认知的那般，或者又如它的那些精致而又低调的收藏品。

与宜家相仿的手提包回应了Gvasaliahas在Vetements的工作，在Vetements，Gvasaliahas已经发布了一系列服装，包括印有快递公司DHL品牌标志的黄色T恤衫。

IKEA's popular Frakta bags were originally designed by siblings Marianne and Knut Hagberg. They are made from synthetic material polypropylene, making them suitable for uses ranging from waste disposal to storage for clothes.
Last year, Danish design brand Hay redesigned the iconic blue and yellow bag as part of a newly announced collaboration with the Swedish furniture giant.
Balenciaga was founded in 1919 by Spanish designer Cristóbal Balenciaga. Currently, the luxury house is headed up by cult brand Vetements' creative director Demna Gvasalia – who appears to be steering the brand in a much more subversive direction.
The appointment of Gvasaliahas, who took over from Alexander Wang, was described as "daring and intriguing", as Balenciaga had previously been known or its refined and understated collections.
The IKEA-like tote echoes the work Gvasaliahas does at Vetements, which has released apparel that includes yellow T-shirts branded with the logo of courier firm DHL.


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