“反简陋”无印良品酒店于深圳首次亮相
Muji offers first look inside its "anti-cheap" hotel in Shenzhen

由专筑网王帅，李韧编译

拥有木质卧室、小型餐桌和商店的深圳无印良品酒店，将于本月末（2018年1月）向公众开放。

日本无印良品因其简约的家居用品而闻名于世，位于深圳福田区的无印良品酒店是该零售商发起的第一个酒店项目。

Wood-lined bedrooms, a minimal diner and a shop all feature inside the Muji Hotel in Shenzhen, which is due to open to the public later this month.
The Muji Hotel, located in the city's Futian district, is the first hospitality project initiated by the Japanese retailer, which is best-known for its minimalist homeware products.

为了衬托出无印良品的极简美学，酒店内配备了自己的家具，该品牌称其为“反奢华，反简陋”。

品牌的发言人说：“旅行已经成为我们日常生活的一部分，它逐渐变得普遍，我们甚至可以为自己的旅行进行创新设计。”

“无印良品酒店通过与无印良品商店合作进行了这样的创新设计，我们通过毛巾的质感、插座和开关的布置、餐厅的菜单和位置等多个细部设计让客人感受无印良品理念哲学带来的外在体验。”

Kitted-out with its own furnishings, the hotel is intended to reflect Muji's simple aesthetic – described by the brand as an "anti-gorgeous, anti-cheap concept".
"Travel has become part of our daily lives. It has evolved from the extraordinary to the ordinary, from something in which we participate to something we create," said the brand.
"Muji Hotel provides an answer to this shift in demand. Cooperating with Muji stores, [it] seeks to provide a physical experience of the Muji philosophy through the texture of the towels, the placement of outlets and light switches, menu and venue of the restaurant, and more."

该酒店于2018年1月18日正式向公众开放，它有79间客房、一间健身房、一间餐厅、三间会议室、一间图书馆和一家商店。

酒店卧室的墙壁上用木材装饰，内部的牙刷和电热水壶都是无印良品的产品，此外还有深泽直人设计的壁挂式CD播放机供客人使用。

在酒店的三楼是无印良品餐厅，它提供世界各地的私房菜肴，在这里，厨具和餐具都来自其自家品牌。

The hotel has 79 guestrooms, a gym, a diner, three meeting rooms, a library and a shop. It officially opens to the public on 18 January 2018.
In the bedrooms, wood is used to line the walls. Muji products, ranging from toothbrushes to electric kettles and wall-mounted CD players designed by Naoto Fukasawa are included for guests to use.
On the third floor, a restaurant – named Muji Diner – serves local food inspired by home cooking from around the world, all served on Muji dinnerware.

三楼还有一个24小时开放的图书室，为客人提供超过650多本书，图书室不仅仅面向客人开放，还免费向普通大众开放。

酒店内设置有小型健身房，配备了跑步机、动感单车等健身设备，此外，酒店内的商店还为客人提供了各式各样的生活必需品。

A library also on the third floor offers a selection of over 650 books. Open 24 hours a day, the facility is free to use for both the general public and hotel guests.
A small gym is equipped with running machines, aero-bikes and workout equipment, while a shop allows guests to purchase the products they have been using inside the hotel.

深圳的无印良品酒店建成后，紧随其后的是位于东京中央区的酒店项目，该项目计划于2019年完工。

这些酒店是无印良品发起的最新建筑项目，在这之前，该品牌还投资了康士坦丁·葛切奇（Konstantin Grcic）、贾斯珀·莫里森（Jasper Morrison）与深泽直人（Naoto Fukasawa）设计的紧凑型九平方米预制房屋和三座棚屋项目。

去年，在接受Dezeen的独家采访时，无印良品的艺术总监原研哉（Kenya Hara）称该品牌像“马戏团的旋转碟子”。

“无印良品本身是一个与众不同的存在，它就像马戏团的旋转碟子，你必须让它不停地旋转才可以保持平衡。”

无印良品成立于1979年，它通常被人称为“无品牌”公司，因为它没有商标。该品牌的极简美学已经成为当代日本设计的代名词，它的产品适用于各式各样的家庭，同时也能满足不同的生活方式，这也是它近年来大受欢迎的原因之一。

原研哉说：“很多人认为无印良品的产品很简单，它们去掉了浓重的装饰和华丽的外表，但是极简和简约并不是无印良品的唯一特点。虽然该品牌不断在变化，但缺乏呼应时尚是它目前的最大问题。”

The Muji Hotel in Shenzhen will be followed a second outpost in Tokyo's Chūō City, which is slated for completion in 2019.
The hotels are the latest architectural project to be initiated by the Muji, following on from a compact nine-square-metre prefabricated house and a trio of huts designed by Konstantin Grcic, Jasper Morrison and Naoto Fukasawa.
In an exclusive interview with Dezeen last year, Muji art director Kenya Hara likened working for the brand to "spinning circus plates".
"Muji itself is a special existence, and it is like spinning circus plates – you have to keep moving the sticks in order for the plates to spin," he said.
Established in 1979, Muji is commonly referred to as a "brandless" company, as its products bear no logos. Its simple aesthetic, which has become synonymous with contemporary Japanese design, allows its products to fit into a variety of homes and lifestyles – one of the reasons the brand has become hugely popularity in recent years.
"A lot of people think that Muji's products are very simple, cutting out the heavy decoration and the flamboyant things," said Hara. "But minimalism and simplicity are not Muji's only features. Muji is always changing and Muji is a huge question I think. Muji is not a trend."


出处：本文译自www.dezeen.com/，转载请注明出处。