俄亥俄球场宣传板
The Ohio Field Interpretive Signage by MKSK

由专筑网王帅，邢子编译

关于

MKSK事务所：俄亥俄球场宣传板项目（The Ohio Field Interpretive Signage）让俄亥俄州立大学的第一个足球场恢复生机。这些讲述人物和事件的展板进一步加强北高街校园大门的景观，强调了球场在俄亥俄州的重要历史位置。

ABOUT
MKSK: The Ohio Field Interpretive Signage helps bring the site of The Ohio State University’s first football field to life. The signage works to further enhance the North High Street campus gateway by conveying the stories of the people and events that make this such an important place in Ohio State’s history. Through a collaborative approach, we were able to reveal the original Ohio Field and allow the viewer to better understand the significance of the stories being told in context.





简史

俄亥俄球场（1898-1921）位于17街和伍德拉夫大道之间，该球场最初可以容量约5000人。后来，随着俄亥俄州立大学七叶树橄榄球队声名鹊起，最终在1922年开始建设俄亥俄州体育场。

A BRIEF HISTORY
Ohio Field (1898–1921) was located between 17th and Woodruff Avenues with an initial seating capacity of approximately 5,000. The Buckeyes gained an immense following over the years, ultimately leading to the construction of Ohio Stadium in 1922.



目标

现在，俄亥俄州橄榄球赛越来越受欢迎。他们的比赛吸引了来自全国各地的100,000多名球迷。但是俄亥俄球场的重要性却被广大粉丝忽略（或不为人所知）。它是俄亥俄州立大学，这座全国排名第十的学校的历史开端。最初，MKSK事务所与Olin合作，进一步开发了俄亥俄球场的新绿地和校门的设计。后来，MKSK事务所被要求设计和实施一个具有丰富含义的标志，以加强这一校门的所处的历史位置。

OBJECTIVES
The popularity of Ohio State football continues to grow. Today, the games draw over 100,000 fans from all over the state. The significance of Ohio Field—as the humble beginnings of what is now a nationally ranked Big Ten school—is sometimes forgotten (or unknown) by the extensive fan base. Initially, MKSK worked in conjunction with OLIN to further develop the design of a new green space and campus gateway at the site of Ohio Field. Later, MKSK was asked to design and implement an interpretive sign plan that would enhance this gateway and recognise the historic field.





为什么是宣传板？

宣传板旨在创造一种叙事的形式，突出一片具有历史意义的领域，同时让观众能够以他们的角度理解这种体验。

WHY INTERPRETIVE SIGNAGE?
The intent of the interpretive sign system is to create a narrative that would highlight an area of historical significance and is designed so that viewers may interpret the experience in their own way.





内容

为了达成项目目标，设计团队将重点放在展板内容的整理，以此来表达对这一历史地点的致敬。通过对信息的研究和完善，该小组开发了最能说明俄亥俄球场影响力的四大支柱：运动员，领袖，精神和传统。这四个主题突出了有影响力的人物和重大事件，概括了俄亥俄州的整体精神。设计师从大学档案馆精心挑选出适用于这四个主题的历史照片。每一根柱子上都写有启示大学精神的引语，包括俄亥俄赞歌（Carmen Ohio）的歌词节选。一个多世纪以来，这首歌的歌词一直是俄亥俄州立球队的写照。

CONTENT
In order to accomplish the project objectives, the design team focused on generating content that would pay homage to the memory of the historic field. Through research and refinement of information, the team developed four pillars that best communicate Ohio Field’s historic influence: Athletes, Leaders, Spirit and Tradition. These four themes highlight influential people, significant events and encapsulate the overall spirit of Ohio State. Historic imagery applicable to these four themes was carefully selected from the University Archives. Quotes revelatory of the University’s spirit were included on each of the pillars including a selection of lyrics from Carmen Ohio—a song that has been an Ohio State football tradition for more than a century.



设计

每一个展板的两面都不同：一面是一张大的、历史性的照片，并配以一段反映特定主题的名言。另一面为发生在现场的具有影响力的人和事件的信息图像。人们从远处便看到大的照片，而另一面的细节图片需要走近来体验。事件发生的时间记录在图片的底部。图片上记录了与俄亥俄州立大学有关的重要事件里程碑，以及在俄亥俄州菲尔德(1898-1921)年内发生的几个国家级的事件。设计师通过时间线创造出一个更广的背景，以此让观众更好地理解历史上定义这一点的环境。在设计中，保持俄亥俄州立大学的品牌形象是极其重要的，所以主要的品牌色调贯穿于整个设计之中。此外,还可以看到经典橄榄球球衣字体JerseyM54与无衬线字体的结合使用。

DESIGN
Each of the interpretive signs has two distinct sides: 1| a large, historic photo paired with a quote that reflects the specific theme and 2| information graphics that reveal details about influential people and events that took place at the field. The large graphics can be experienced from a distance, while the contrasting side requires a more intimate experience. A timeline of events spans the bottom of each sign. The events include important university-related milestones as well as several nationally recognised events that occur within the years of Ohio Field’s lifespan (1898–1921). The purpose of the timeline is to create a greater context—allowing viewers to have a better understanding of the circumstances that define this point in history. It was important to maintain the Ohio State brand image in our design, so the primary brand color palette is applied throughout. Additionally, Jersey M54 (a variation of a classic football jersey font) is used in combination with the sans serif typeface Din.



成就

纪念性景观设计为俄亥俄州立大学的校园创造了一个新的界定边界和入口，它整合了学习和聚会的区域，增强了两座校区之间的联系。它延续了大学校园生活丰富的传统，并锚定了通往校园的北门。一条“猩红线”为树木创造了一个统一的立面，标志着大学和城市之间的明确界限，同时定义了街道和建筑物之间更舒适的开放空间。这些宣传牌使原本抽象的俄亥俄球场变得生动起来。场地的标志和大规模的图形标识增加了尺寸，形成一个绿色的平面。每块展板都使用了直接嵌入粉末涂层的方法打印，这样使图像无缝覆盖任何角落和边缘。展板的底座为刻有俄亥俄球场的花岗岩，它们展示了这所大学的领袖、运动员、传统以及精神。

IMPLEMENTATION
The commemorative landscape design creates a new defining edge and gateway for campus, integrates seating for study and gathering, and enhances cross-campus connections between two university districts. The landscape references the University’s campus-rich traditions and anchors this north gateway to the campus. A “Scarlet Line” allée of trees creates a unifying gesture marking a clear boundary between the University and City while defining a more comfortable series of open spaces between the street and the buildings. The interpretive signage enlivens what originally was an abstract representation of Ohio Field. The addition of yard markers (to help the viewer identify the field) and large-scale graphics add dimension to what appeared to be a flat, green space. Each panel was printed using the Direct Embed powder-coating process—allowing for the images to seamlessly wrap over any corners and edges. A granite base engraved with Ohio Field was designed to support each of the four panels which highlight the significant leaders, athletes, traditions, and spirit that have shaped the University.







景观设计：MKSK事务所
事务所职责：宣传板设计，景观设计
网站：www.mkskstudios.com
参与设计：OLIN
项目位置：俄亥俄州，哥伦布，俄亥俄州立大学，北高街景观
设计年份：2015年
建造年份：2016年

Short office name: MKSK
Role of the office in the project: Interpretive Graphics, Landscape Architecture
Website: www.mkskstudios.com
Other designers involved in the design of landscape: OLIN
Project location: North High Street Landscape, The Ohio State University, Columbus, Ohio
Design year: 2015
Year Built: 2016