MĂ WAY | 一马平川
Hangzhou | China | 杭州 | 中国

一马平川是我们为战略客户-东原地产设计的围绕“马”系列项目的又一个转折点。首先是亮相于绵阳的像素乐园（马-盒子）；紧接着是最具象的，位于重庆的梦马行云和童梦海马（马-地景）；最后，也是最新、最大、最知名的是位于重庆的金马仙踪（马-装置景观）。

Mă Way is yet another twist in our recurring series of projects revolving around the concept of the Horse for our regular client, Dong Yuan. First came the popular HorseBox in Chengdu; soon after,  the least abstract ones, HorseLand & SeaHorse, both in Chongqing; and finally, the latest, largest and most famous one, Pegasus Trail also in Chongqing.





在围绕东原马这一IP概念设计的，四个不同项目获得了很大的成功后，他们再次联系了我们，寻求更有趣的变化。这一次，针对杭州市新开发的住宅项目的公共区域，我们的创意是采用书法元素：一个由汉字马的实际笔划构成的马字形游乐场。你猜怎么着？是的，这意味着就是一匹“马”驾到。

After 4 different successful projects exploring alternative ways of playing around same Dong Yuan’s IP image of the Horse, they reached out to us a 5th time for yet another fun twist. This time, for the public realm of a newly built residential development in the city of Hangzhou, our response was a bit more calligraphic: A playscape driven by the actual shape of the Chinese character Mă (马) which guess what? Yeah, it means Horse.





为了让周围楼的居民都能看到、辨认和可读，我们用醒目的蓝绿色创造了一个巨大的汉字，然后把它变成了一个游乐场。我们意识到，当书法笔画被几何化时，非常适合成为充满障碍挑战性和有趣功能性的游乐活动方式，以鼓励社交互动。因此，它的名字，Mă（my)Way-做我想做。

In order to be visible, recognizable and even readable from all the surrounding residential towers, we created a huge Chinese character in eye-catching monochromatic aquamarine green color and then turned it into a playscape. We realized that the character’s calligraphic stroke, when geometricized, was ideal for becoming a playful path or Way of entertaining activities filled with challenging obstacles & fun features for encouraging social interactions. Thus, its name, Mă Way. You do it your way.





此外，马字周围的空白空间也丰富了游玩动线，包括不同的休闲迷你广场，以下沉式广场的形式构成座位功能，为儿童和成人提供遮荫区域，以及为年轻人和青少年提供的运动区或为儿童提供的地面游戏，将空间转换为多功能的全民广场。

Furthermore, the canvas onto which the character is calligraphed, the negative surrounding space, complement the path of playful activities with different pocket plazas for leisure, offering seating opportunities in the form of sunken plaza, and shaded areas for kids and adults alike, as well as sports areas for youngsters and teenagers or floor games for kids, converting the space in a multi-functional and multi-generational square.





利用下方横的笔画与马字主体分离的独立性，我们设计了一堵游戏墙，俯瞰时，看起来像一条直线，平视时，它成为一堵充满挑战性的墙，除了攀爬和滑梯外，还包含了穿梭和纵向游戏。

Taking advantage of the independence of one of the strokes, separated from the main calligraphic body, we proposed a vertical play-wall, which when seen from above looks like a straight stroke line, and when seen from a pedestrian point of view, it becomes a challenging wall full of perforations & vertical games besides climbing and sliding opportunities.







一马平川被精心设计为一条“游玩动线”，从马字的每个笔画的一端到另一端，充分考虑沿途不同年龄段的不同挑难度难度设置。 将地面上的笔画设置成为孩子们玩耍和成人聚集或休息的动线，并融合在一条色彩缤纷的动线中，为游玩动线赋予了形状和秩序。

Mă Way has been thoughtfully developed as a “Play Route” from end to end of the different character strokes, having into consideration different challenges and levels of difficulty for different age groups along the path. Calligraphy strokes on the floor set the path along which kids have fun and adults gather or have a rest, unifying them in a colorful path that gives shape and order to the Play Route.









项目名称：一马平川
设计方：佰筑建筑设计咨询（上海）有限公司
设计团队：Marcial Jesús，Javier González，Mónica Páez，Lara Broglio,  Michelle，龚勋，蒋静璇，赵芳波，张忠进 & 刘耘彤，沈春香
项目管理团队：Matías Hernández，范江涛，& 江清霞
客户：东原地产
项目地点：中国杭州
面积：2400 m2
状态：完工
摄影师：邹及人
视频摄影师：Lalo López

Project name: Mă Way
Designer: 100 Architects
Design team: Marcial Jesús, Javier González, Mónica Páez, Lara Broglio, Keith Gong, Cosima Jiang, Ponyo Zhao, Jango Zhang & Yuntong Liu,  Michelle Shen
PROJECT MANAGEMENT TEAM: Matías Hernández, Jenny Fan, & Eva Jiang
Client：Dong Yuan Dichan Properties
Location: Hangzhou, China
Size: 2400 m2
Status: Built
Photography: Rex Zou
Video Photography: Lalo López


来源：本文由佰筑建筑设计咨询（上海）有限公司提供稿件，所有著作权归属佰筑建筑设计咨询（上海）有限公司所有。