© Alexey Knyazev
来自专筑编辑邱媚，刘庆新的报道。世界第三大、欧洲第一大的集团——阳狮集团是一个由法国的跨国广告通讯控股公司。它自1990 年在俄罗斯成立，以传媒集团为代表，包括：作为俄罗斯斯达康扬子集团 （星和扬子机构）、俄罗斯实力传播集团 （实力传播机构）、媒体品牌咨询平台锐奇 ；李奥贝纳创意公司、阳狮集团、萨奇 & 萨奇和内部机构Re: Sources Russia等。
PUBLICIS GROUPE– is a French transnational advertising-communications holding. The third biggest in the world and the biggest one in Europe. It works in Russia since 1990 and is represented by media-groups: Starcom MediaVest Group Russia (Starcom and MediaVest agencies), ZenithOptimedia Group Russia (Zenith and Optimedia agencies), media-branding and consulting platform VivaKi; creative agencies Leo Burnett, Publicis, Saatchi&Saatchi, and the internal division Re:Sources Russia.
© Alexey Knyazev
© Alexey Knyazev
© Alexey Knyazev
有着统一的地板的阳狮集团主体功能区是集团控股的不同公司职员会面，举行会议，参加谈判的场所；这是一个可以给任何一家公司单独使用的地方，因为这里可以转型为最大的会议大厅。
The main functional area of PUBLICIS GROUPE – is the unifying floor. This is the place, where the employees of different holding’s divisions meet, hold the conferences, take part in negotiations; this area can be exploited by any company individually, as this is the place, where the largest transforming conference-hall is situated.
© Alexey Knyazev
VOX 建筑事务所Boris Voskoboynikov 团队对于这种类型的公司室内设计有丰富的经验。建筑师们的产品包括室内办公室项目： BBDO GROUP， AFISHA--RAMBLER -SUP-媒体主要联合控股，广告代理公司SAATCHI & SAATCHI, LEO BURNETT, RO RE, E: MG, IMAGENCY 等。
Boris Voskoboynikov team – VOX Architects – is experienced in creating interiors for this type of companies. The architects’ portfolio includes the office interior projects for: BBDO GROUP, major united holding AFISHA-RAMBLER-SUP-media, advertising agencies SAATCHI & SAATCHI, LEO BURNETT, RO RE, E:MG, IMAGENCY etc.
© Alexey Knyazev
© Alexey Knyazev
在本项目中，建筑师在这个阳狮集团的开发项目时，面临着有趣的挑战。该项目没有标志设计的品牌语言，因为它包含在LEO BURNETT的项目中。一般来说，处理这个是简单的，设计的主要目的不是使空间成为“垃圾”；SAATCHI & SAATCHI的艺术总监们没有生动的意图，每次都赋予了建筑师创造一些新的、非比寻常的自由。阳狮集团办公厅室内的设计还将尽可能做到中立：控股集团融合了从氛围、品牌定位到意识形态都不尽相同的公司 。同时，被要求留出足够个性化的空间变成了一个挑战。为满足目前的需求，举办会议及进行谈判，需要引入企业形象的印记。
It this particular case, when developing the project for PUBLICIS GROUPE, architects had faced and interesting challenge. There was no expressive brand-book language, as it was in LEO BURNETT project – working with it, generally, is easy and the main aim is not “to garbage” the space; There were no vivid intentions from SAATCHI & SAATCHI art-directors, that each time grant the architects freedom to create somewhat new , extraordinary. The PUBLICIS GROUPE interior was to be created as neutral as possible: holding combines the agencies, that differ in the mood, brand identity and ideologically. In the same time, the challenge was forced by the condition to give the space capability to be personalized. In dependence of the current situation, conferences or negotiations held, the capability to bring in the signs of corporate identity.
© Alexey Knyazev
VOX 建筑团队找到了简洁的解决方案，并创造出艺术灯光颜色概念。
The VOX Architects team found the laconic solution and created ART LIGHT COLOR concept.
© Alexey Knyazev
颜色。从每个控股公司的品牌标志中挑选出来，确定了集团的品牌颜色。品牌颜色被升华成的线，缠绕整个区域，改变表面的材料，由此形成在一个空间内，在意识形态上团结所有阳狮集团的品牌。
The COLOR. The main brand colors were identified from the brand-book of each holding’s company. Brand colors were sublimated into the lines, which entangle the area, like threads, changing the material of the surfaces, uniting ideologically all PUBLICIS GROUPE brands in one space.
© Alexey Knyazev
© Alexey Knyazev
照明色彩。设计师在项目中使用特殊的发光面层构成框架，将整个区域联合起来。发光面层由特殊系统管理，以控制灯的亮度和转变成任何颜色。通常呈现白色的中性光表面，根据光流的变化能够作出显著的变化。不仅如此，还能在不同区域区分出呈现不同的灯光色彩。此方法能让空间彰显其个性化，看起来是独一无二的 ！
The LIGHT COLOR. Special lightning surfaces are used in the project, they form the structure, that unites the area. Lighting surfaces are managed by the special system that regulates the brightness of the light and tunes up any color. The space that has the white neutral light surface in customary mode is able to be changed dramatically due to the variation of light flow. Moreover, there is a possibility to diversify color of light in different areas. This method allows personalizing the space and making it unique!
Floor Plan/平面图
艺术。作者创作的灵感来源于灯光艺术大师 James Turrell，他以用亮颜色灯光让观众在现实中感染纯经验主义的经验而闻名。然而这一次的观众和参与者竟是员工和客户。
The ART. The authors were inspired by the creations of light artist James Turrell, famous for his experiments with color light, dipping the audience into realities of pure empiric experience. This time, the spectators and, moreover, participants, are the employees and guests of the holding.
© Alexey Knyazev
© Alexey Knyazev
© Alexey Knyazev
主要艺术品和谐的构图韵律由在入口接待台和在咖啡厅吧台的对比差补充。这些可丽耐制成的普通方柱体一个个连在一起， 清清楚楚地转移着。顶楼的座椅和大量平台是经过工业化生产出来的，就像被复制的雕塑品一样，成为办公楼景观中独立的“小岛”。
Harmonious graphical rhythm of the main artistic touches is replenished in contrast by the reception desk at the entrance and the bar in Cafe. These ordinary parallelepipeds from corian are led one-o-one together, expressly shifted. The seats and plenty planes of the tops are made functionally. The objects are created as sculptures, which became an independent isle of the office landscape.
© Alexey Knyazev
© Alexey Knyazev
© Alexey Knyazev
© Alexey Knyazev
© Alexey Knyazev
© Alexey Knyazev
© Alexey Knyazev
© Alexey Knyazev
© Alexey Knyazev
© Alexey Knyazev
© Alexey Knyazev
© Alexey Knyazev
© Alexey Knyazev
© Alexey Knyazev
© Alexey Knyazev
建筑设计： VOX 建筑事务所
项目地点: 俄罗斯 莫斯科 列宁格勒茨基大街
总建筑师：Boris Voskoboynikov, Maria Akhremenkova
项目面积： 6500.0 平方米
项目年份： 2014年
摄影师： Alexey Knyazev
平面设计： Yulia Dorokhina
建筑监督： Olga Ivleva ,Sergey • Kurepin
总结构工程： Atitoka
项目经理： Cushman & Wakefield
客户端项目经理： Ekaterina Afanasieva, Tatiana Shumulikhina
Architects: VOX Architects
Location: Leningradskiy prospekt, Moskva, Russia
Architect In Charge: Boris Voskoboynikov, Maria Akhremenkova
Area: 6500.0 sqm
Year: 2014
Photographs: Alexey Knyazev
Graphic Design: Yulia Dorokhina
Architectural Supervision: Olga Ivleva, Sergey Kurepin
General Constructor: Atitoka
Project Manager: Cushman & Wakefield
Client Project Manager: Ekaterina Afanasieva, Tatiana Shumulikhina
出处：本文译自www.archdaily.com/，转载请注明出处。
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