From the architect. With my partner studio, the DekoRatio Branding and Design Studio we wanted to create an experience that inspires ambitious companies to use better design and to demonstrate how design can have a huge positive effect on their business.That’s why the number one goal was to design a space that offers a creative experiences and serves as a showroom for interior design and decoration.
In the interior a line cuts through the space in the angle of the “K” from the DekoRatio logo. It divides the rooms between a clear white office space and an industrial space. This separation express the Studio’s main characteristic: its capacity to do both brand strategy and design and also the actual production of signs and prints.
A corridor was built in the same angle to connect the reception with the rest of the studio and also to separate out a space for the account manager team. Its special shape in the reception is designed to create a visual image that “draws” the visitor into the studio.
在工作室周围有数处映射了品牌及设计行业：墙上的the Lorem Ipsum 标识，或者是设计作为 Pantone Palette的圆形会议桌。世界著名的英雄人物的标志是对取得非凡品牌成绩的迪士尼、漫威和MC的致敬。
Several references to branding and the design profession appear around the studio: the Lorem Ipsum sign on the wall or the round meeting table that is designed as a big Pantone Palette. The symbols of the world famous superhero characters are also a tribute to the extraordinary branding achievement of Disney, Marvel and MC.
在图书馆式的社交空间的书架是来自 LEARN的定制作品。伴随有一个大大的“Believe in BETTER”的牌子，作为“Believe in BEER”的缩影，一个滑动门打开穿过它。设计工作室的格言、战略和目标出现在室内周围。它们形成了老板的品牌意图，但它们也带给客户和其他来访者工作室个性和价值观的感觉。
Comics are used throughout the studio as a reference to the role POP culture played in America in the evolution of applied art and advertising. In each room there is some comic illustration that has a connection with function of the room. The cupboard that serves to hide the boiler is covered with the word BOOM, in the meeting room, where stories are born, the main word is STORY, and the little table on which the complimentary chocolates are has the word POWER on it.
In the library-style social room the bookshelf was custom made from the letters of LEARN. Which is accompanied by a big “Believe in BETTER” sign that abbreviates to “Believe in BEER” as a sliding door opens across it. Designed typos with the Studio’s mottos, strategy and goals appear around interior. They form part of the employer’s branding effort, but they also give clients and other visitors a feel for the personality and values of the Studio.
