BBDO LIVE 上海新办公室
BBDO Live’s new Workplace in Shanghai, China

延续BBDO总公司的设计初衷，Spacemen和JAXDA联手在BBDO Live新办公室的空间设计里融合了粗犷的工业气息和汽车的精制元素，并从BBDO全球广告代理的汽车分支业务中体现客户群的本质。 BBDO Live创意空间最终呈现出由不同原材料、图案及色彩之间的精巧混搭，展现出意想不到的整体效果，简述了BBDO Live的行业定位。

Continuing BBDO’s design initiatives from their head office, Spacemen and JAXDA  highlighted BBDO Live’s new workplace with spaces that evoke the rugged industrial edginess and sleek refinement of all things ‘Automotive’ which is the very essence of the clients under this branch of the global agency. The result was an unexpected unity of raw materials, patterns and colours into a perfect blend of creative spaces that encapsulates BBDO Live’s role in the industry.

我们充分使用回收旧木头及金属这两种关键材料来表现空间，并抽取了汽车厂的各种元素来贯穿了整个办公空间的墙壁、地面、天花及家具。

We made expressive use of reclaimed timber and metal, the two key materiality used throughout the office, on walls, floor, ceiling and furniture to give a depiction of the space that extracted all its elements from a car yard.

由各种随意样式的回收黑色金属条和金属管循环包裹着前台区域。精确对齐的金属形成一个复合体，就像井然有序的汽车管路系统。另一方面，从入口处到吧台区域的天花上，随意放置的木头带给空间以极强的律动感。

Random patterns of reclaimed black metal strips and circular pipes wrap the reception area wall. Where the metals are aligned very precisely into a complex yet rigid algorithm like the sleek piping systems of a car, the timber on the other hand gives the space a pulsating and movement like pattern as it randomly fills the ceiling moving from the entrance all around to the open bar area.

我们把一个汽车引擎拆解后每个部件都喷涂上亚光白色粉末涂层，精心策划并安置在发光墙体上，形成别具一格的图案装饰。

More pattern play continues as a deconstructed engine has its parts powder coated in matte white and then carefully curated into a glowing installation.

条状复合色调PVC地毯的组合被用来创造一个与木地板图案无缝衔接、相互协调的延续。而在吧台区域可以找到更多的颜色和有趣图案的花纹铺砖。

A combination of multi color toned pvc carpets strips were then used to create a continuation of the moving timber flooring pattern that were both integrated seamlessly together. More colors and playful patterns can be found at the bar area with quirky tile patterns.

纵观整个开放的空间设计，每一个角落和空间都鼓励员工协作交流。从随意的休憩处、供员工站立讨论的桌台到名为“Panic Room”及“War Stations”的讨论间，每一种形式的协作方式都得以体现。没有任何员工会远离舒适的讨论区，每个人都可以和团队一同成长。

Throughout this open plan design, every corner and space encourages constant communication. Every form of collaboration is represented from casual lounges, free standing discussion counters, to the aptly named ‘Panic Rooms’’ and ’War Stations’. No one is ever far from a comfortable discussion area to pull the team together."

项目信息
设计公司：JAXDA | Spacemen
主设计师：Edward Tan
项目地点：中国，上海
完工时间：2017年
项目摄影：Tommy Zhu

Project Information
Architect: JAXDA | Spacemen
Lead Designer: Edward Tan
Project Place: Shanghai, China
Project Time: 2017
Photographer: Tommy Zhu


来源：本文由JAXDA | Spacemen提供稿件，所有著作权归属JAXDA | Spacemen所有。