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南半球最大苹果旗舰店方案公布了!第1张图片
Image Courtesy of Apple

苹果公司公布Foster + Partners事务所在墨尔本设计的全球旗舰店方案
Apple Reveals Plans for Foster + Partners-Designed Global Flagship Store in Melbourne

由专筑网饭否,李韧编译

苹果公司公布了位于墨尔本联邦广场的全球旗舰店城市广场零售概念方案。该项目是苹果公司、联邦广场和维多利亚州政府之间合作的产物,商店被设想为共享资源,大大提升公共空间的利用率,并将提供每日计划以“激发社区活力,孕育社区文化氛围”。

Apple has unveiled plans for their latest global flagship town square retail concept, to be located in Melbourne’s Federation Square. A product of a partnership between Apple, Federation Square and the Victorian Government, the store is envisioned as a shared resource that will increase the amount of public space in the square and will offer daily programs to “inspire and educate the community.”

南半球最大苹果旗舰店方案公布了!第2张图片
Image Courtesy of Apple

苹果联邦广场位于亚拉河(Yarra River)南岸,建筑为两层,运用了苹果公司标志性的全玻璃墙、石材地板和不锈钢柱。二层的环绕式阳台将城市景观展现在人们面前,而建筑周围的露台景观将建筑空间与周边环境连接在一起,商店内部也将完全由可再生能源供电。

作为苹果公司南半球最重要的商店 ,苹果旗舰店是政府战略的重要组成部分,该项目能够大大提升由Lab Architecture Studio于 2002年设计完成的联邦广场的活力。

Located on the south border of the site along the Yarra River, Apple Federation Square will be a two-story structure featuring the brand’s signature all-glass walls, stone flooring and stainless steel columns. A wraparound balcony of the second floor will offer up views of the city and the plaza, while terraced landscaping around the building will connect the pavilion to its site and the river. The store will also be powered entirely by renewable energy.
Billed by Apple as the company’s “most significant store in the Southern Hemisphere,” the store is part of a wider government strategy to reinvigorate Federation Square, which was completed in 2002 by Lab Architecture Studio, Karres en Brands Landscape Architects and Bates Smart.

南半球最大苹果旗舰店方案公布了!第3张图片
Image © Flickr user vincentq. Licensed under CC BY-SA 2.0

在该项目早期时,人们的反应各不相同,人们担心商业设施与公共场所的不相容,但由于与政府的良好合作关系,该项目已经通过了规划审批的第一阶段。

苹果公司零售店高级副总裁Angela Ahrendts表示: “我们很高兴能够推进在墨尔本联邦广场的规划进程,我们也很荣幸能与墨尔本世界级的画廊和博物馆为邻。 苹果联邦广场尊重当地的传统特点,定制的设计理念和广泛的景观视角都为社区带来了更多机会,让人们更好地享受这个著名的文化中心。”

项目的建设预计将于2019年开始,并于2020年隆重开业。

Early reactions to the project have been mixed, with some expressing concern of introducing a commercial program into an otherwise public space. However, thanks to its partnership with the city, the project has already passed the first stage of planning approval.
“We’re thrilled to move forward in the planning process for our new home in Melbourne’s Federation Square and would be honoured to call the world-class galleries and museums of Melbourne our neighbours,” said Angela Ahrendts, Apple’s senior vice president, Retail. "Apple Federation Square respects the original vision for the plaza, with a bespoke design concept and extensive landscaping bringing increased opportunities for the community to enjoy this renowned cultural hub.”
Construction on the store is expected to begin in 2019, with a grand opening slated for 2020.


出处:本文译自www.archdaily.com/,转载请注明出处。

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