新兴平装家居公司Floyd使用简易组装家居系统
Flat-pack furniture startup Floyd produces easy-to-assemble items for millennials

由专筑网李韧，HYC编译

新兴家具在线品牌Floyd的设计师设计了一套平装家具，该系列家具便于拆卸与移动，很适合年轻的使用者，该品牌的家具也是继宜家之后的又一选择。

家具品牌Floyd由Kyle Hoff和Alex O'Dell于2014年共同创立，这个来自底特律的家具公司主要客户群体是都市年轻人，因为此类人群常常租用小型公寓，并且居住时长并不稳定。

Online startup Floyd has designed a suite of flat-pack furniture to be easily taken apart and moved around, intended for young city dwellers and to offer a long-lasting alternative to IKEA products.
Floyd is the brainchild of Kyle Hoff and Alex O'Dell, who founded the Detroit-based company in 2014 to provide furniture suited to urbanites, who typically rent small apartments and relocate often.


家具品牌Floyd发布了平装家具产品，其中有胶合板框架床／Floyd produces three flat-pack furniture products, including a bed with a plywood frame

瑞典的家具巨头宜家的产品虽然物美价廉，但有时却不易组装或移动，因此有的人在搬家时只能将它们遗弃，因此Floyd的设计师在设计时则充分考虑了这些问题。

该品牌最早的产品是一系列的五金制品，例如桌腿与置物架，这样能够帮助顾客用自己的现有材料来制作家具。

While companies such as Swedish flat-pack giant IKEA produces affordable furniture that these nomads might discard when they decamp, Floyd intends to set itself apart by making products that can move with their owners.
The brand's earliest range includes a selection of hardware items, like table legs and shelving struts, to enable customers to make furniture with their own materials.


弯曲的钢架支撑着底部，同时结合拉力带来分担结构荷载／Bent steel supports elevate the base, while tensioning straps are used to strengthen the structure

目前该品牌发布了三款家具，分别是茶几、床、桌子，这些产品并不需要工具就能组装起来，而且易于拆卸与移动。设计师希望这些家具能够经历多次使用，并且降低损坏程度。

Floyd 希望产品能够长时间使用

Floyd的这三件家具都使用了桦木胶合板和钢材结合制作而成，这些选材旨在增加家具的耐久性。

对于床来说，胶合板位于钢结构支架上方，并且设计师通过尼龙绳带来进行结构的加固，这种极简主义的床共有3种尺寸-单人，双人，加宽双人，并且还配有专属的床头板。

It now produces three furniture pieces – including a side table that launched last month, a bed and a table – which are assembled without tools and easily taken apart. The collection is intended as a no-fuss system that can be repeated many times without damage to the products.

Floyd intends products to be long-lasting
Floyd's three pieces of furniture feature birch plywood panels manufactured in the US and steelwork, chosen to ensure that the items are long-lasting.
For the Floyd Platform Bed, the plywood panels are elevated on steel supports, with the entire structure tightened by two nylon tensioning straps. The minimal design comes in three sizes – twin, queen and king – and an additional headboard can be purchased to accompany the frame.


Floyd桌有着桦木胶合板桌面，上面是彩色油毡覆层，下方是钢制桌腿／The Floyd Table comprises a birch plywood top with a coloured linoleum top and steel legs

设计师说：“这款桌子的组装比烧开水还要省时。”Floyd桌也采用了桦木胶合板桌面和钢制桌腿。        

在胶合板面层之上是由亚麻籽制成的油毡表面，这样能够更好地保护木材，这款桌子共有两种颜色，一种是灰色，另一种是粉红色。

还有一款产品是由2018年2月推出的边桌，其桌面呈圆形，共有15英寸（38厘米）或18英寸（46厘米）的两种直径选项，还有另外一种较大的版本则可以用作坐凳。

边桌的桌面颜色有多个选择，其中有橄榄绿、粉红色，以及灰色。它们同样由桦木胶合板制作而成。

便捷的送货服务-纽约可以单天到货

该品牌近期还更新了用户购物体验，购买家具的客户可享受免费送货的服务，在本月初（3月），品牌公司还推出了新服务，甚至远在纽约的客户也能在下单的当天收到货物，而不需要额外的运输费用。

品牌负责人说：“我们为城市生活制造家具，我们相信这些家具容易购买、装配，以及移动。”

“这些家具不仅拥有好看的外观，而且十分耐用。我们的原则是让这些家具使用简单，便于运输，持久耐用。”

为数字时代而奋战

为了让旗下产品与时代相符合，许多品牌都通过不同的策略适应当下的媒体化社会时代。而Hoff和Dell也发布了一项名为“Kickstarter”的活动，另外他们还通过自己的Instagram账户来进行未来产品的民意调查。

Hoff说：“随着品牌的不断发展，我们始终认为客户体验最为重要。

"Put together in less time than it takes to boil water", according to the company, the Floyd Table employs a similar material palette of a birch top and steel legs.
A natural linoleum surface made from linseed protects the wood. Customers can chose from two colours: a grey hue titled Fog or the soft-pink Blush.
The most recent addition, the side table launched in February 2018. It features a round top available in either a 15- or 18-inch (38- 46-centimetre) diameter, and the larger version also be used as a stool.
Floyd expanded its colour options for the top of the side table to include an olive green option, along with the pink and grey. There is also a birch plywood finish.

New Yorkers receive same-day delivery
Floyd has also recently upgraded its shopping experience, offering customers delivery within days and without delivery fees to create an "easy and enjoyable experience". Earlier this month, the firm launched a new service that allows New Yorkers to receive orders on the same day of purchase at no extra cost.
"We make furniture for city living – we believe furniture should not be difficult to purchase, assemble, or move," said Floyd.
"It should be beautifully designed and built to last. We make furniture that is simple to use, easy to ship, and long lasting."

Floyd markets for digital age
Along with providing products better suited to millennial lifestyles, Hoff and Dell have developed the brand to suit the era of social media. Beginning as a Kickstarter campaign, the company now uses its Instagram account to poll design decisions for future products.
"As our brand continues to grow, we remain committed to delivering the best possible customer experience, from start to finish," said Hoff.


Floyd近期还推出了一款小边桌，同时还能用作坐凳／Floyd has recently launched a small side table that can also be used as a stool

他继续说：“让客户来参与决策是个重要经验，这样我们才能够为他们提供量身定制的最佳产品。”

“做到快速收集客户意见在数字时代是一项重要的能力，因为没有别的家具公司这么做。

平装家具将持续发展

这样的做法在平装家具行业中深受欢迎，因为这些品牌主要需求是降低运输成本，并且将重心放在年轻客户之中。

其他如Normann Copenhagen和Hay等公司也开始结合这些策略，同时一些新兴设计师也提出了自己的看法，他们的设计作品有宠物狗窝和桌子，这款桌子甚至可以像手提箱一样让客户提在手中。

"Involving our customers in these important decisions has been a learning experience, and we're able to give them the best version of the products they want most," he continued.
"Being able to incorporate consumer feedback in a swift and thoughtful manner is the only way forward in an age of digital brands - and something no other furniture company is doing."

Flat-pack furniture trend continues
Floyd's approach rides on the popularity of flat-pack furniture, as brands look to lower transportation costs and pursue a market of "young urban dwellers".
Established companies like Normann Copenhagen and Hay have joined the trend, while emerging designers have put their own spin on the idea, with designs including dog beds and a table that can be carried like a suitcase.


同其他的产品一样，它也由三个元素组成，并且组装时不需要额外的工具／As with the other products, it arrives as three elements and requires no tools for assembly

罗德岛家具公司Greycork也发布了一系列快速组装家具，同样也标榜是“宜家家具的更好替代品”。

宜家公司在去年公布，他们正在测试一款新型家具，这款家具通过楔形接头进行连接，让家具易于运输携带。

Rhode Island furniture company Greycork also created a collection of quick-assembly, flat-pack pieces that are intended "to be a better alternative to IKEA".
IKEA announced last year that it was trialling a newly engineered joint called the wedge dowel to make its furniture snap together in minutes and easier to move around.


出处：本文译自www.dezeen.com/，转载请注明出处。