25个设计策略让民宿脱颖而出
25 Design Tips to Make Your Airbnb Listing Stand Out

由专筑网李韧，杨帆编译

共享住房的现象已经愈发普遍，而这其中，设计方式是影响住宅成功与否的关键因素。诸如米色壁纸、白色亚麻等酒店房间已经成为旅行者的诸多选择，他们有时会选择在中国长城上过夜，有时也会选择享受设计优良的民宿。

那么如何让你所设计的民宿更加吸引游客呢？小编为大家整理了25个实用设计小技巧，希望能够为你吸引来更多的体验者。而这些技巧都关乎人们对民宿的第一印象，同时也致力于给人们带来无与伦比的体验。

Home-sharing has become a phenomenon in the real estate and housing markets, with design playing a key factor in the success of a property, home, or room. The radical departure from the beige wallpaper and white linen hotel room has opened up a world of possibility for the adventurous traveler, from spending a night on the Great Wall of China to staying in an architectural masterpiece.
To help you design a successful Airbnb, we have provided 25 design tips for homeowners looking to turn their properties into profit. Remember, it's all about first impressions, and having that “curb appeal” will ultimately bring in people seeking one-of-a-kind experiences.



1、如上文所述，第一印象至关重要，因此在正门入口应该设置有独特的设计作品或是全新的抹灰墙面，而外墙则应该保持干净清爽，让人看上去轻松自如。有可能的话，尽量隐藏入口处的管道等附属公用设施。

2、许多人进入幽闭狭长的空间会感觉不适，所以尽量保持空间的开放性。

3、诸如其他建筑项目，尊重场地是设计的关键因素。你可以思考，人们来到这座城市，希望参观和渴望看到的是什么？民宿的地点有哪些独到之处？通过城市文脉与空间设计，来捕捉城市的核心与本质，另外还可以通过当地传统材料和家具进行装饰，从而突出建筑的细部构造。

4、在设计民宿内部的共享空间时，必须考虑以下几个元素：空间呈欢迎形态，并且合理布局，最大限度地利用有效面积，同时结合多种功能。

5、结合考虑民宿规模，如果面积较小，那么可以使用更小、更节省空间的单元来最大程度扩大面积。

1. As previously stated, first impressions mean everything. Front doors should have a unique design or be freshly painted. Facades should be clean and pleasant to the eye. Conceal (or remove, if possible) any utility or drainage units (pipes and other fittings) near the front door.
2. A narrow corridor upon entering the space creates a claustrophobic reaction, try opening up the ground level to make it more welcoming.
3. Like any other architecture project, respecting the site is key to good design. What are people visiting and eager to see in the city/town? What’s so unique about the location? Reflect on the city’s culture and capture its essence through the space’s architecture and furniture. Use local, authentic material produced in the city for furniture and decorative elements. Highlight the buildings’ unique architectural details through decor, paint, or wallpaper.
4. While designing the interior of a home-share, several factors must be taken into consideration: the space should be welcoming and laid out efficiently to make the best use of available space, catering to several functions, services, and people.
5. Take into consideration the scale you are working with. If the house is rather small, maximize the area by using smaller, more space-efficient units.



6、开放式餐厅与厨房会更加受到欢迎。

7、将门设置在墙体的末端，从而创造更多的使用空间。

8、通过竖向设计可以让空间看起来宽敞一些，比如利用立式镜子、大型灯具等元素，创造较大的空间感受。

9、安装带有存储空间的床头板和架子，优化墙体利用率。

6. Open up kitchens and dining rooms for unconstrained circulation.
7. Create more wall space by moving doors towards the end of the walls instead of situating them in the middle of the room.
8. Vertical details can distract you from a room’s small area. Install vertical elements (free-standing mirrors, tall light fixtures) to create the illusion of a bigger space.
9. Install headboards with storage space and shelving to optimize wall usage.



10、通过玻璃门窗进行空间隔断，将一个区域划分成两个功能区的同时，又不影响仍作为一个大空间区域的视觉效果。

11、如果入住民宿的不止一个家庭，可以设置集中式公共区域(门厅、厨房、餐厅)，然后将卧室风格统一设置，让每个家庭都能够享受共享空间。

12、使用小型厨房用具即可(小冰箱，迷你炉子)，因为来这里的人们主要目的是休闲度假，因此不会在厨房花费太多时间。

13、卧室是民宿的核心，因此要保证卧室的宽敞，应该设置床和充足的储物空间，并且保证房间的视线流通，如果每个房间都有独立浴室那便再好不过。

14、如果民宿面积较大，你可以让整个空间看上去豪华一些，例如设置宽敞的入口、厨房，以及华丽的家具。

10. Separating a space with glass doors will practically divide the area into two functional rooms while maintaining the optical illusion of one large space.
11. If the property will be hosting more than one family, focus on the common areas (foyer, kitchen, dining rooms). Unify the bedrooms’ design to ensure that everyone is benefiting from the shared space.
12. Use smaller sized kitchen appliances (mini fridge, mini stove) for space optimization. People are on vacation so they will not be spending all their time cooking and cleaning in the kitchen.
13. Similar to hotels, the bedroom is the most important room of the property. Make sure every room is spacious enough to fit a bed, sufficient storage space, and allow for proper circulation around the room (bonus points if each room has its private bathroom).
14. If you happen to have a luxury rental, go big or go home. Make sure you let your customers feel luxurious throughout the space’s design: a wider entrance, bigger kitchen, and lavish furniture pieces.



15、选择浅色系作为内部装饰主色调，使空间更加明亮。

16、即使整个氛围比较复古，现代基础设施仍不可或缺。

17、室内尽量选用诸如棉、皮革、纤维、大理石等耐用材料，因为这些物件的使用频率较高。

18、由于民宿面向大众，需要拥有精心的设计、齐全的功能，因此尽量将储藏空间放在卧室里，而非公共区域。

19、室外空间会为民宿加分许多。

20、注意民宿的季节因素，例如夏日乘凉的阳台，亦或是冬天的温泉、桑拿区。

21、如果建筑面向大海，那么一定要考虑使用防水耐用材料，否则后期的维修费将会让你不堪重负。

15. Opt for lighter interior colors to give the space a more illuminated mood.
16. Even if the decor is vintage/rustic, the appliances should be modern and easy to use.
17. Use durable material (cotton, leather, and microfibers for furniture, and quartz for countertops) as every item in the household will be used frequently, on a daily basis.
18. As the house is now serving the public as well, it’s no longer about personal taste, it’s about providing a well-designed, functional space that caters to others. Remove personal items from public areas in the property, and store them in your private room instead.
19. Having an outdoor space is an added value that should not be disregarded.
20. Pay attention to the design of seasonal areas in the house: balconies during summer/spring and the chimney area during the winter.
21. If the house is facing the sea, make sure you use water-resistant, durable material to avoid extra costs for frequent repairs.



22、景观设计同样重要，如果建筑位于室外，那么可以设置户外娱乐区域，利用室外平台、水池、绿植等等来增强景观感受。

23、如果有泳池，一定要隐藏所有暴露的排水管道。

24、优秀的摄影作品会为你的民宿增色许多，因此拍摄的照片分辨率要高，并且最好在白天拍摄，充分表达建筑的个性特征。

25、在社交平台上发表照片会让民宿更加吸引人。利用诸如特殊家具、艺术壁画、建筑细部、室内外空间，来形成社交的话题贴。

图片： Airbnb

22. Landscaping is very important if the property is situated on a site that caters to the outdoors. Provide an outdoor entertainment area by adding decks, fire pits, pools, or pergolas to enhance the surrounding landscape.
23. If you have a pool, make sure to conceal all the exposed drainage pipes.
24. Invest in a photographer or high-quality photos for your Airbnb listing. Photos should be high-resolution, taken during the day, in landscape format. Remove clutter, set the scene, and capture the personality of your property.
25. Social media exposure can make or break your business. Create ideal social media posts using unique furniture pieces, engaging wall murals, picturesque architectural elements, stunning outdoor spaces.


VillaLola. Image © ARKIS Architects


Courtesy of Pixabay


Yellow Block BnB, Brooklyn . Image Courtesy of Yellow Block BnB