中国重庆山丘上的买手店
The Boutique Shop on the Hill, Chongqing, China

以一种方式展示出产品的独特性，让客户在空间如何感受，体验，激发其消费欲是设计的重点。

To portray the uniqueness of a product and allow customers to feel, experience and desire to purchase in a particular space is the focus of design.



项目背景

该项目位于重庆两江新区核心地段翠渝路46号的“重庆房子”内，其西侧坡为地公园，东侧隔美丽山公园。重庆房子以山坡上的吊脚楼、坡道、退台、院子、院落等为意向，采用现代建筑语言，结合地域化的生态营造创造富有识别性地域感的当代体验式办公建筑。项目原始结构为“仓储式”空房，位于创意产业综合体。业主有意将此打造为品牌家居的买手店空间，为各种人群提供一个舒适的工作环境，试图唤醒属于重庆人熟悉的建筑元素，生活方式和集体记忆，创造一个具有新地域精神的重庆建筑。

Project Background
The project is located at the heart of “Chongqing House” a development on 46 Cuiyu Rd., Chongqing’s Liangjiang New Area. The magnificent Earth Park can be appreciated on the west sidehill, while the east side delivers a view of the beautiful Mountain Park. On top of the hills, stilted constructions, ramps, backward terraces, yards and courtyards were all planed following a modern architectural language that combines elements from the local environment to create a contemporary space of office architecture with a unique regional identity. The original structure of the project was an empty “warehouse-style” construction located inside a creative industry complex. The owner desired to create a boutique space for furniture brands, as well as to provide a comfortable working environment for all kinds of people, portraying the lifestyle, architectural elements and collective memories familiar to the people of Chongqing, in an architectural space imbued with a renewed regional spirit.





设计概念

为了颠覆传统的家具展厅体验空间，项目设计定位成一个艺术品买手店的空间体验场景。结合重庆房子建筑元素，打造出简约又具有开阔性的体验空间。

Design Concept
To part away with the concept behind traditional furniture showrooms, the designer created a complete spatial experience imbued in an artistic boutique shop. It is indeed a simple yet open space created by combining the architectural elements of Chongqing’s residences.









为实现产品后期的使用性更加灵动、提高顾客逛店的乐趣、激发顾客的消费欲，设计师打破了常规的空间划分，采用不同形式隔墙来切割空间秩序，呈现远近，高低，错落的空间渗透关系。让空间成了载体，产品成了主角，当产品置入空间中显得更精美，有趣，更加有品质感，给顾客带来更多国际视野，让每个角度都有构成和组合关系具有画面感。

To increase the vividness of after-sale use in the customer’s mind, improve pleasant experiences and induce desire of purchase, the designer breaks the conventional divisions of space by using different partition forms to cut spatial order and portray the relationship between far and near, high and low, as well as visually intermingled areas that infiltrate space. This allows space to become the carrier, a place where the product is the protagonist. Just as the product is featured within the space, its appearance becomes even more refined and interesting as it acquires a substantial sense of quality. Furthermore, this space delivers an international perspective to the customer, where every angle presents a unique visual sense achieved by careful composition and well-thought combinations.





虽然该空间内展示的家居产品的材质较繁杂（皮质，布质感，金属质感等），但为了更好的烘托出家具的产品品质，设计师采用了空间冷暖对比的设计思路，即在涂料色块选用色彩对比强烈的静谧蓝和粉晶色，石材选用金刚砂和水磨石，以暖色木质地板。设计后的空间整体性更强，成为了家具产品的大载体，又不失融合的态度。

The designer makes use of contrasting cold and warm elements to better express the quality of the rich materials displayed in the furniture (leather, fabric, metal, etc.), by selecting a strong color contrast between serenity blue and rose quartz, as well as stone materials such as emery and terrazzo combined with warm wood floors. Through design, the space becomes integrated as a vast carrier for furniture, without losing ground to the merge of styles portrayed.





粉晶色与静谧蓝的搭配拉近了观赏者与空间的心理互动距离。黑白灰为主色调，局部大块面色彩形成对比引人注目也给来这里的人们提供了拍照背景。

The match between serenity blue and rose quartz shortens the psychological interaction between the viewer and the space. Black, white and gray are used as the main tones of the atmosphere, where large blocks of contrasting colors attract the attention of visitors and provide them with a perfect background for photographs.







社交媒体传播价值

拍摄成了人们购买，参观之外另一件重要的事情，他们更愿意用手机捕捉自己感兴趣的事物。让顾客产生兴趣并拍下照片发到自己的社交网络也能让商业空间获得意想不到的价值。

Social Media Value
To take pictures has become an important activity besides visiting and shopping, as customers desire to capture their interests with their mobiles. Let us attract the customers’ attention then, let them take photos and publish them on their social networks, and deliver greater value to all commercial spaces.



项目信息
事务所（个人）：重庆市基本源素建筑设计公司
项目地点：中国 重庆市两江新区翠渝路46号 重庆房子6楼家居展厅
主创设计师：邓智超
设计团队：基本源素设计一组
设计管理：陈克新
设计开始时间：2017年3月
设计结束时间：2017年4月
施工开始时间：2017年5月
施工结束时间：2017年12月
建筑面积：680平方
室内面积：606平方
摄影：张麒麟

建材及厂家
乳胶漆：多乐士乳胶漆
水磨石：奥戈石材
木地板：名木世家

Project information
Design company: Chongqing Basic Element Architecture Design.
Project location: Chongqing House 6th Floor – Furniture Showroom. No.46, Cuiyu Road, Liangjiang New District, Chongqing, China.
Cheif designer: Deng Zhichao.
Design team: Basic Element Architecture Design – Team One.
Design management: Chen Kexin.
Start date of design phase: March 2017.
Finish date of design phase: April 2017.
Start date of construction phase: May 2017.
Finish date of construction phase: December 2017.
Building area: 680 square meters.
Indoor area: 606 square meters.
Photography: Zhang Qilin.

Building materials and manufacturers
Latex coating: Dulux.
Terrazzo: Ogo Stone Materials.
Wood Flooring: Famous wooden family.


来源：本文由重庆市基本源素建筑设计公司提供稿件，所有著作权归属重庆市基本源素建筑设计公司所有。