巴西Mila实体店
Mila Showroom / David Guerra Arquitetura e Interiores

由专筑网王沛儒，小R编译

来自建筑事务所的描述。时尚一直处于不断变革之中，它总是与消费者的流行倾向和行为保持着密切的联系。

Text description provided by the architects. The fashion industry is in perpetual transformation and throughout time, it has always kept a close dialog with the tendencies and behaviors of the consumer.





Mila商店的设计理念是让商业环境如家般温馨，建筑师努力为空间中注入自然元素，给人带来舒适的感觉，通过情感的记忆让顾客感到欢迎气息，从而获得愉快的购买体验。它的设计理念是通过故事、情感记忆以及价值观，与顾客产生共鸣，每一个细致而独特的装饰本身就是一个微小的细节。

The concept for Mila store’s design is to bring a home to a commercial environment. We strived to work with natural elements that would bring comfort to the space, making the customer feel welcome through the use of affective memory thus making the experience of the purchase a pleasurable one. The idea is to bring stories, values and memories that would connect with anyone, with a careful and unique décor that would reveal itself in every minute detail.



建筑外立面覆盖着Palimanan砖，门店前侧“L”型的两个不同展示橱窗，一个平行于一楼，另一个垂直于二楼。在主展柜上，木格板创造出光影效果，将街道景观引入室内。

The façade is covered with Palimanan bricks in which a “L” shaped glass storefront comes through creating two different showcases, one along the first floor and a vertical one on the second floor. On the main showcase, a wooden trellis panel creates a light and shadow effect bringing a scenic aspect to the room.





在室内，混凝土砖石墙体搭配木材和镜面饰面。轻质布料衣架和橱柜则由钢和木材制成，与坚固结实的木桌形成对比，天花板上长条型灯具与老式枝形吊灯相得益彰。此外，可再生木材、格板、提花地毯、巴厘岛地毯和亚麻窗帘加强了商店的个性和舒适感。

In the interior, the cement as brick walls contrast with the wood and mirror finishes. Light cloth hangers and shelves made with corten steel and wood contrast with the centerpiece robust wooden table. The long light fixtures on the ceiling complement the vintage chandelier. Besides that, the floors with reclaimed wood, trellis panels, jacquard covered poufs, Balinese carpets and linen curtains reinforce the identity and comfort of the store.



二楼空间结合了休闲与时尚两种特征，这里还有一座花园，人们可以在那里喝茶或吃早午餐，可再生木地板回收于贝洛奥里藏特的第一家百货商店。

On the second floor there is a section dedicated to casual and plus size fashion, along with a garden where you could serve some tea or have brunch. The reclaimed wood floors were reused from the first department store in Belo Horizonte.



在这个设计中，建筑师结合色彩、纹理、装饰元素，自然和复古的材料增强了空间的感官效果，让人们能够在购物时激发情感体验。

In this design, we brought colors, textures, décor elements, natural and vintage materials that enhance the sensorial aspects, giving to the client the opportunity of having affective experiences on the moment of the purchase.











建筑设计：David Guerra Arquitetura e Interiores
项目位置：巴西，米纳斯吉拉斯州，贝洛奥里藏特
项目类型：商店
首席建筑师：David Guerra
团队成员：Nínive Resende, Jefferson Gurgel, Bernardo Hauck, Letícia Thibau Coautora Laura Rabe
项目面积：1614.59平方英尺（约150平方米）
项目年份：2018年
照片摄影：Jomar Bragança
合作方：Laura Rabe, Paola Menezes

Architects: David Guerra Arquitetura e Interiores
Location: Belo Horizonte, Minas Gerais, Brazil
Category: Store
Lead Architects: David Guerra
Team: Nínive Resende, Jefferson Gurgel, Bernardo Hauck, Letícia Thibau Coautora Laura Rabe
Area: 1614.59 ft2
Project Year: 2018
Photographs: Jomar Bragança
Collaborators: Laura Rabe, Paola Menezes