M Stand咖啡将此精品店选址于香港广场南座一楼的沿街商铺，在为客人提供闹中取静的优质用餐环境的同时也面临着上海最严格的设计规范审查标准。
The project is the flagship store of M Stand coffee located in the middle of Huaihai Road, a prime location in Shanghai. Hong Kong Plaza, where the project is located, is one of the high-end shopping malls in Shanghai, where many international brands are stationed.
M Stand located this flagship store on the first floor of the south block of Hong Kong Plaza, which provides customers with a quiet and high-quality dining environment while facing the most stringent design code standards in Shanghai.
Shanghai is the largest coffee-consuming city in the world. M Stand, a new coffee brand born in Shanghai in 2017, hopes that the new store can help expand the brand's audience. Therefore, the client hopes that this store can achieve visual and experience harmonization with the Hong Kong Plaza where many international high-end brands reside.
The client also hoped that the high-end effect of the store would not turn away the guests, and hoped that the designer would create a chic space that could attract the urban youth and white-collar workers, so that the guests could feel the concept of M Stand as a young coffee brand -- "Stop Wishing Start Doing".
The nearly symmetrical but irregular pentagonal site naturally gives the space a clear direction of circulation, and the design standard of the coffee bar (Asian version) provides constraints for the logic of space division.
By offsetting the outer contour of the space inward four times (500mm for the first time and 1000mm for the others) to create regulation lines, three faces adjacent to the corridor and street were selected as the entrance and exit to ensure maximum passenger flow, and the remaining two faces were selected as functional areas for design.
The 500mm contour gap is used as the maintenance wall, and the parametrized brick design is used to conceal the maintenance door in the wall so that people can repair the water and electricity in the most comfortable way at any time.
The 1000mm contour gaps are cut at different points of the regulation lines to form the storage room, the operation area, the bar, and the downlight track above the cafe.
The three main surfaces used for entry and exit use the same door frame to form a spatial dialogue. The door frame is wrapped by a huge glass which is divided into green and transparent parts, creating a transparent view while giving the coffee shop visual recognition.
