伦敦先锋时尚品牌MITHRIDATE以“FASHION FOR ART”为创作理念,不断从戏剧与舞台汲取灵感,透过精繁的匠心工艺构筑自我身份的栖所,主张发自内心的穿衣自由。SLT设计顺应MITHRIDATE「寻找清晰自我」的精神感召,以“Sphere”为灵感打造了一处虚实同构的向心剧场,演绎品牌空间的现场性和情境感。当你真实地闯入这场时尚与美学交织的剧幕中,既是观赏者,也是剧中人。
MITHRIDATE Boutique|The Sphere: An Immersive Theatrical Experience
MITHRIDATE, the cutting-edge London fashion brand, adheres to the principle of "FASHION FOR ART." Inspired by theater and stage, the brand creates a sanctuary for self-expression through exquisite craftsmanship, championing authentic style freedom. SLT design, resonating with MITHRIDATE's vision of "discovering a clear self," has crafted a captivating space inspired by the idea of the "Sphere." This environment seamlessly merges reality and illusion, capturing the brand's essence and atmosphere. Visitors become both observers and participants in this fusion of fashion and aesthetics.
▲ 门店外观 External view ©吴鉴泉Vincent Wu
▲ 轴测 Axonometric ©SLT Design
起:都市序章
Overture: Urban Prologue
MITHRIDATE全新空间位于珠江北岸临江大道旁,仿佛一座内嵌于繁嚣之地的镜框式舞台,在都市界面上演有关时装美学的即兴日常。外立面密铺的浅灰色线性条石是对舞台幕布内敛而抽象的转译。室内运用低饱和沙色铺展简约格调,以此呼应剧院中永不过时的木色经典。暗涌的夜幕蓝打破宁静底色,植绒金属波纹板层次交叠,营造欲隐欲现、不可通览的场景氛围。兼具现代性与筋骨感的镜面金属构件点缀其间,碰撞出品牌的前卫型格。
MITHRIDATE's new boutique, nestled along Linjiang Avenue on the Pearl River's north bank, stands as a shimmering proscenium stage amidst the urban landscape, presenting each pragmatic item under gorgeous decoration. The facade, adorned with light grey linear stonework, subtly evokes the elegance of stage curtains. Inside, a muted sand palette sets a minimalist tone, reminiscent of time-honored theater woodwork. Midnight blue accents punctuate this serene backdrop, while flocked metallic wave panels add depth and intrigue, hinting at the mysterious allure of partially drawn curtains. Sleek, mirrored metal elements throughout complement MITHRIDATE's avant-garde aesthetic.
▲ 入口 Entrance ©吴鉴泉Vincent Wu
橱窗一侧设置了由升降舞台启发灵感的展陈装置,追光勾勒出入口的情绪高光。另一侧,镜面作为墙体拓展空间的纵深,形成一处耐人寻味的停留空间。穿过向心剧场的“第四堵墙”,现实与幻像交融,个体经验和角色身份碰撞重组。在空间的节奏序列中,缓步踏入更深层的自我。
On one side of the window displays an innovative installation inspired by the lifting stage, with spotlights drawing attention to the entrance. Opposite, mirrors create an illusion of expanded space, inviting contemplation. As visitors cross the metaphorical "fourth wall" of this captivating theater, the lines between reality and fantasy blur, encouraging a journey of self-discovery within the spatial sequence.
▲ 空间概览 Overview ©吴鉴泉Vincent Wu
承:意镜交融
Development: Conceptual Reflection
沿天花轨道拉开空间序幕,聚光灯膜以极致的明暗对比提亮前场的半圆形展示区域。弧形陈列道具将阶梯的形意与“升降台”这一空间线索相结合,由精选的蓝调大理石拼贴而成的地面模拟了剧场木地板的质感和纹理。灯光、道具、地面层层呼应,营造出核心展示区的场景张力。
As visitors move deeper into the store, a ceiling track guides them towards a dramatically lit semicircular display area. Curved fixtures blend the concept of theater steps with the recurring motif of an "elevating platform." Underfoot, meticulously arranged blue-toned marble echoes the texture of classic theater flooring. The interplay of lighting, props, and flooring creates a powerful ambiance in this central showcase.
▲ 核心展示区 Core display area ©自由意志摄影工作室 Free Will Photography
镜面延伸并戏剧性地映射出半圆的另一面,虚实之间,MITHRIDATE的繁复印花与先锋工艺折射出变幻万千的光景,无数个自我于镜中交叠。SLT通过创造动态的视角来化解前场相对紧张的空间尺度,探索一种沉浸的交互性。
Strategically placed mirrors extend and reflect the semicircular design, blurring the boundaries between the tangible and the illusory. Within this captivating space, MITHRIDATE's intricate prints and innovative techniques come to life, creating a kaleidoscope of reflections that invite visitors to explore multiple facets of themselves. SLT's design employs dynamic perspectives to create an immersive, interactive experience that transforms the compact front area into a space of endless possibility.
▲ 镜面映射半圆展示区Mirrors reflect the semicircular area ©吴鉴泉Vincent Wu
转:即兴演绎
Transition: Dynamic Showcase
动线折转至基础展示区,熠熠生动的点状灯光暗示着情节场景的切换。天花轨道系统满足了产品多样性的展陈需求,可拆卸吊杆和可移动镜柜赋予空间不断变化的灵感,日常盛装交错登场。
Moving into the basic display area, the vivid spot lights create a sense of narrative progression. An innovative ceiling track system diversifies the product display, while versatile hanging rods and mobile mirrored cabinets allow for fluid transitions between everyday and formal wear displays.
▲ 基础展示区 Basic display area ©吴鉴泉Vincent Wu
▲ 休息区 Lounge area ©吴鉴泉Vincent Wu
波纹形态赋予不同材质相同的意向,是细密有序的深蓝色帷幕,定义空间的层次界面;也是拂动于墙体和壁龛的柔岩色边幕,定格内在韵律。
The space is unified by flowing forms in contrasting materials: deep blue curtains carefully delineate different zones, while soft, sandstone-colored wing drapes along the walls and niches evoke a sense of inner harmony.
▲ 墙面细节 Wall detailed view ©吴鉴泉Vincent Wu
▲ 不同材质的波纹形式 Flowing forms in contrasting materials ©吴鉴泉Vincent Wu
合:向心之境
Finale: Inner Sphere
逐光而行,遇见由蓝幕围合而成的精品展示区。通过移动环状天花轨道上的金属挂板和弧形吊杆来灵活地组织动线,自由定义舞台开敞或闭合的状态。
Guided by the light, customers discover an intimate boutique area surrounded by blue curtains. Adjustable metal panels and curved rods suspended from the circular ceiling track create a flexible layout, transforming the space from open to enclosed as needed.
▲ 精品展示区 Boutique display area ©吴鉴泉Vincent Wu
▲ 蓝幕围合的精品区 Boutique area surrounded by blue curtains ©自由意志摄影工作室 Free Will Photography
大面积圆形灯膜和拼贴大理石地面再次提示空间的重点,营造场景的聚焦感并烘托梦幻的情境。
Large areas of circular light film and inlaid marble floors highlight key areas, creating a theatrical atmosphere that enhances the dreamlike quality of the space.
▲ 圆形灯膜点亮核心区域 The circular light film highlight core areas ©吴鉴泉Vincent Wu
▲ 从精品展示区望向休息区 View from the boutique area to the lounge area ©吴鉴泉Vincent Wu
升降装置作为空间道具的形式母题,延展出陈列台、休息座椅、收银台等更多功能性的变体,灵感元素以统一的语境在前后场域循环回响。
The elevating platform concept, a central design element, is reimagined in various functional forms such as display pedestals, resting seats, and cashier counters. These design motifs are woven throughout the space, creating a cohesive visual narrative.
▲ 收银区 Cashier area ©吴鉴泉Vincent Wu
▲ 材料细部对比 Material detail comparison ©自由意志摄影工作室 Free Will Photography
VIP区域秘而不宣,隐藏在空间更深处,为顾客提供更亲密的“幕后”体验。
A discreet VIP area, nestled in the heart of the store, offers an exclusive "behind-the-scenes" experience for select clientele.
▲ 空间的“幕后”体验 "Behind-the-scenes" experience ©吴鉴泉Vincent Wu
▲ VIP区局部 Part of the VIP area ©自由意志摄影工作室 Free Will Photography
SLT设计以剧场的三重象征意涵为启示,诠释品牌空间的观演性、叙事性和仪式感,通过循序渐进的场景语言调度来访者的感官视角和情绪意蕴,最终抵达内心之境。
SLT Design captures the essence of theater through its focus on performance, storytelling, and ritual. By carefully orchestrating a series of captivating scenes, the space engages all the senses, guiding visitors on an emotional journey of self-discovery and reflection, eventually reaching the inner sphere.
▲ 有节奏的场景序列 Rhythmic sequence of the scenes ©吴鉴泉Vincent Wu
项目名称:MITHRIDATE全新精品店
项目类型:室内设计
设计方:SLT设计咨询
完成时间:2024.11
设计团队:凌晨,姜姗姗,欧阳逸飞,顾皓旻,马玥琳
项目地址:广州市天河区临江大道417号
建筑面积:159㎡
摄影版权:吴鉴泉,自由意志摄影工作室
客户:MITHRIDATE
Project Name: MITHRIDATE Boutique
Project Type: Interior Design
Designer: SLT Design
Completion Date: 2024.11
Design Team: Chen Ling, Shanshan Jiang, Yifei Ouyang, Haomin Gu, Yuelin Ma
Project Address: No. 417, Linjiang Avenue, Tianhe District, Guangzhou
Building Area: 159㎡
Photography: Vincent Wu, Free Will Photography
Customer: MITHRIDATE
来源:本文由SLT设计咨询提供稿件,所有著作权归属SLT设计咨询所有。
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